Be Passionate, Not Pushy

Be Passionate, Not Pushystring(24) "Be Passionate, Not Pushy"

Passion and enthusiasm are key components for success in business, as well as for success in business networking. However, passionate people sometimes come across as being pushy, often because they truly believe that what they are offering to someone is really going to be beneficial for them. Their excitement to share the opportunity can be overwhelming, causing others to feel pressured. When people feel pushed or pressured, they are unable to fully hear the message.  

Our Intention

Our intention plays a huge part in how we speak and interact with others. If we don’t believe in the value of what we are offering, or we come from a place of desperation, our words will sound forced or salesy. When we come from a space of love – looking to impact lives, and service – adding value to others, there is more opportunity for the other person to understand our pure intention.

When I started BNI® in 1985, I opened 20 chapters in one year. I did it without any collateral marketing materials and without today’s technology. I did it with ONE sheet of paper and that was the one-page meeting agenda that I personally typed up.

I had one other extremely important thing. In addition to the one sheet of paper, I had passion. I was passionate about spreading the word of referral marketing and passionate about my intention to help more and more people succeed in their business. I was the poster child for “ignorance on fire is better than knowledge on ice!”

Inviting People to Your Networking Meeting

I have seen what happens when someone invites a guest to visit their BNI or other business networking meeting. People are so passionate, that sometimes others may feel it’s pushy, when in fact, the members are genuinely excited about inviting someone to meet their group.

When we are so enthusiastic that we say, “Hey, you have to come to this chapter, you have to come and meet this particular member!” we may go a bit overboard. When we say, “Hey, I would like to introduce you to a person that I think will be a good connection for your business,” the focus is on them. By clearly sharing our intention to connect them to a particular person that is going to benefit their business, our authentic desire to help is more clearly understood.

Speaking Their Language

It is important to meet people where they are. This is especially true when you are marketing or talking with potential customers and clients. They may not be emotionally, mentally, or even financially ready right now for your products or services. However, you can plant a seed for future harvest. This is in line with the philosophy of Givers Gain® – even if the person is not ready now, we leave them in a better place than before we met them. It can be with the benefit of knowledge we shared, or an offer to make a helpful introduction for them.

We can also connect with people on a deeper level when we understand and respect their motivation and their behavioral style. We must first understand our own style, then learn how to identify behavioral styles in others, and most importantly, adapt our approach to those different styles. This allows us to communicate more effectively because we are speaking their language.

Remember, how you communicate is important. When we talk about our business with enthusiasm and energy, backed by our intention to help others, our passion shines through.

Making People Feel Welcomestring(26) "Making People Feel Welcome"

It is important that people feel welcome when they visit a networking group.
Why?
They have made a commitment and invested the time to be there.
They may become a new customer for people in the group.
They may know people who are potential clients for members of the group.
They will tell other professionals they know about their experience at the meeting.
They may be the connection to the BIGGEST referral you ever get.
They may be a future new member of the group.
AND – remember that you once visited the group for the first time, and someone welcomed you!

My First Visits to Networking Groups

In 1984 I was going around to a lot of different networking groups. I was a member of different types of networking organizations. Some of them were really mercenary. It was very transactional, all about the business. They were very direct, very sales-oriented, very promotional and there was no relationship.

Then I went to other groups that were so totally social. There was no business being done, lots of talking and socializing. It was basically just a coffee klatch.

Neither of these felt very welcoming and they were not what I was looking for in a networking organization. I felt there had to be something in between, something that was relational but also had procedures and rules – a system. That is how BNI® came to be. I believe it is important to have both the systems and the people-oriented approach to networking.

Why People May Not Feel Welcome

When a guest visits a networking meeting for the first time, they don’t know where to start. It is a new environment for them, and they may be unsure about what to do and who to talk to.

Perhaps they feel ignored. That may be because the members of a networking group or BNI chapter have such strong business relationships that they can appear to be clique-ish, even though they may not be. Rather than clique-ish, it is usually that the members have become friends and look forward to seeing each other each week at the meeting.

Make It a Good Experience

Visiting a networking event is more than simply going to a meeting. It is an experience. When visitors attend a meeting, they are either going to have a good experience or a bad experience. Small things can make a difference in a visitor’s perception of the networking organization.

It is the responsibility of every member of the group to welcome guests. New members  and seasoned members – take it upon yourself to make visitors feel welcome when they are at your meeting.

Start with a friendly greeting and a smile.
Ask about them and their business or company.
Introduce them to other members of the chapter.
Always keep the conversation positive, even if you are having a challenging week.
Provide some information about the meeting agenda so they know what to expect.
Offer to answer any questions they have about the meeting and the group.

These simple, little things are a BIG part of making the visitor experience a welcoming and positive one. If they don’t feel welcome, they don’t want to come back.
Just remember this: you have to make people feel welcome so that they have a great experience when they visit your group.

Networking and Friendsstring(22) "Networking and Friends"

One of the strengths of a good networking group is that most of the members become friends.  And ironically, one of the weaknesses is that most of the members become friends.  It’s both a strength and a weakness.  Accountability becomes key in running a good network because friends don’t like to hold friends accountable.  But, people who truly understand networking are not going to have a problem with system and structure.

Photo courtesy of Stuart Miles at FreeDigitalPhotos.net

Photo courtesy of Stuart Miles at FreeDigitalPhotos.net

It can be dangerously easy for a networking group that meets regularly to become a coffee talk session with little or no networking going on.  That’s exactly what happens when a group loses sight of their purpose, focus, system, and structure–or never has any of those things to begin with.

People begin to make up their own agendas and the networking loses focus.  When you lose focus, the meetings become social.  Networking should be about business.  Of course there has to be a social aspect, but it’s really about business, commitment, and accountability.  People can be like water and tend to take the path of least resistance.  Without the proper framework in which to operate, the agenda becomes the topic of the day and it ends up being whatever the person running the group thinks the meeting should be about.  That sort of inconsistency over time is a problem for a networking group.

Even if you have a good, strong leader, at some point the person’s life will change or maybe he or she will simply get burned out.  The problem starts if there is no one else to teach.  Teaching is a leaky-bucket process.  You start with a whole bucket of information.  When that information is taught to someone else, some of that information leaks out and the people being taught only get that limited version of the information.  In turn, when that person teaches someone else, the material continues to get watered down based on their understanding and ability to articulate the material.

By the time you are in the third or fourth generation of people passing along the information, you only have about half a bucket remaining.  When the bucket of information gets low, people start putting in their own stuff.  Very rarely does the material improve over time with this process.

In short, it is a beautiful thing when people in a networking group become close friends–the key to making sure it doesn’t detract from the goals of building each other’s business through networking, however, is to ensure that no matter what type of networking group you’re in the group has a strong sense of purpose, a solid structure, and that each member is committed to carrying out the systems for networking which are already in place. 

So, how does your networking group maintain its focus and its commitment to its systematic networking practices (e.g., careful selection of leadership, effective training programs, etc.)?  I’d love to hear your thoughts–please share them in the comment forum below.  Thanks so much for your participation!

 

Introducing Yourself at Networking Events–Top Tips for Overcoming Anxietystring(79) "Introducing Yourself at Networking Events–Top Tips for Overcoming Anxiety"

Photo courtesy of Stuart Miles at FreeDigitalPhotos.net

Photo courtesy of Stuart Miles at FreeDigitalPhotos.net

If the thought of giving a brief introduction of yourself and your business at networking meetings makes your palms sweat, read on . . .

When participating, even as a guest, in various networking meetings or functions, the fact is that you will be required to introduce yourself sooner or later.  Preparing a script for introducing yourself will improve your results.  One of your scripts should be an overview of what you do.  Other presentations can address various aspects of your product or service.  Here’s the script sequence I recommend:

  • Your name
  • Your business or profession
  • Brief description of your business or profession
  • Benefit statement of one of your products or services
  • Your name again

Your name and your business profession are easy enough.  A brief description and a benefit statement can be separate items,  but more often they are intertwined in your message.  It’s fairly easy to combine your business with the benefits of your product or service.  I suggest telling people what you do, as well as what you are:

“I’m a financial planner and I help people plan for their future” or “I’m an advertising and marketing consultant; I help companies get the most out of their advertising dollar.”  These explanations are more effective than saying, “I do financial planning,” or “I plan advertising campaigns.”

In many situations, you’ll be introducing yourself to only one or two people at a time.  Some networking organizations have all the members stand at each meeting, and in round-robin fashion, give a one-minute overview to the entire group.  If you’re a member of a group like this, it is vitally important to vary your presentations.

Many people who are in networking groups that meet every week have a tendency to say the same old thing, time after time.  From what I’ve seen, many weekly presentations are done weakly.  If you don’t vary your presentations, many people will tune you out when you speak because they’ve already heard your message several times.  Your best bet is to give a brief overview, then concentrate on just one element of your business for the rest of your presentation.

If you prepare your brief introduction using these techniques, you will begin to get much more confident at introducing yourself and, what’s better, you’ll begin to get better networking results.  If you try introducing yourself in this way at your next networking meeting or function,

I’d love to hear how it turns out for you–please come back and share your experience in the comment forum below.  Or, if you’ve already done some things to help you with this issue – please share your tactics with us.  Thanks!

Using LCDs to Explain & Promote Your Businessstring(50) "Using LCDs to Explain & Promote Your Business"

When it comes to telling people about what you do, the deeper you go into the specifics the greater your success will be.  In this video, I talk about how to explain and promote your business by breaking it down into its Lowest Common Denominators (LCDs).

Many years ago, I visited a BNI meeting where I witnessed the absolute best presentation I’ve ever heard at a weekly networking meeting and it was given by a florist who focused on the details of a single rose. Watch the video now to hear the story of what the florist did and said that made his presentation so successful and to learn why specificity is key in talking about exactly what it is that you do.  If you belong to a strong contact network where you give weekly presentations, the more specific you can be in explaining the aspects of your business, the greater your results will be.

If you struggle to come up with talking points about your business at your weekly networking meetings, this video is for you.  I offer a simple strategy for pre-planning your presentation topics for an entire year–never again will you have to wing your presentations because you’re not sure how to describe what you do.

So, what aspect of your business are you going to focus on at your next networking meeting?  I’d love to hear about it.  Please share your thoughts in the comment forum below.  Thanks!

 

 

 

Did You Know That Simply Making People Feel Welcome Can Grow Your Network?string(74) "Did You Know That Simply Making People Feel Welcome Can Grow Your Network?"

I made this video with Australian networking master Paul Lomas back in 2012 and the ideas Paul shares in it are so important and timeless that I think it’s time to give this video some additional airplay.

Paul’s ideas about the simple act of making people feel welcome when they arrive at networking meetings and events are remarkably powerful. He also gives a very useful tip on how to give a great response when someone asks how you are doing in order to create an opportunity for positive, genuine connections.

The video emphasizes the importance of the visitor’s experience to a networking group and how it can very significantly shape their choice regarding whether or not to return to that group.  Sometimes it can be much too easy to get comfortable in networking groups and neglect visitors.  For that reason, I urge you to watch this short video because it’s a great reminder of just how important it is to genuinely make visitors welcome in order to grow your network and make your networking group as successful as it can possibly be.

Do you have any good tips or stories about how you or others in your networking group make others feel welcome?  Please share them in the comments forum so others can learn from your tactics for successfully meeting, greeting, and making visitors feel at home.  Thanks! 

 

No Time for Small Talkstring(22) "No Time for Small Talk"

People often mistakenly perceive what goes on at networking meetings and events as making small talk with a bunch of strangers.  Real business networking , however, isn’t about making small talk at all; rather it is about building meaningful, mutually beneficial relationships with other business professionals and small talk isn’t generally something that helps further this aim.  Serious networkers, recognizing that they have limited time to introduce themselves and convey the essence of what they do, generally avoid lengthy small talk. 

 

If you want to build your business through word of mouth, you must give a message that’s heard by others.  You need to create a positive message and deliver it effectively–who are you, what do you offer, and to whom do you offer it?  When you properly position yourself with an effective message instead of trying to connect through making small talk, you save time because others quickly understand  what your company represents and offers.

Take the time to plan your introduction and prepare some concise and descriptive overviews of your products or services.  Then, when you meet someone for the first time, you can give him a good explanation of what you have to offer.  I recommend that you develop several scripts that you can readily use when attending networking meetings.

Show pride in who you are and what you do.  As an example of this, I often mention a fantastic quote from Martha Taft.  When she was a young girl in elementary school, she was asked to introduce herself to a group of people.  “My name is Martha Bowers Taft,” she said.  “My great-grandfather was President of the United States, my grandfather was a United States Senator, my daddy is Ambassador to Ireland, and I am a Brownie.”

If you have honed your message and have crafted an introduction which has been very effective for you at networking functions, I encourage you to share it in the comment forum below and to explain how you went about constructing your message and your introduction.  You never know who you’ll help by sharing your insights. Thanks!

Grow Your Network by Making People Feel Welcomestring(47) "Grow Your Network by Making People Feel Welcome"

In this brief video, Australian networking master Paul Lomas shares some ideas with me about making people feel welcome when they arrive at networking meetings and events. He also gives a very useful tip on how to give a great response when someone asks how you are doing in order to create an opportunity for positive, genuine connections.

The video emphasizes the importance of the visitor’s experience to a networking group and how it can very significantly shape their choice regarding whether or not to return to that group.  Sometimes it can be much too easy to get comfortable in networking groups and neglect visitors.  For that reason, I urge you to watch this short video because it’s a great reminder of just how important it is to genuinely make visitors welcome in order to grow your network and make your networking group as successful as it can possibly be.

Do you have any good tips or stories about how you or others in your networking group make others feel welcome?  Please share them in the comments forum so others can learn from your tactics for successfully meeting, greeting, and making visitors feel at home.

Does the Thought of Introducing Yourself at Networking Meetings Make You Panic?string(79) "Does the Thought of Introducing Yourself at Networking Meetings Make You Panic?"

If the thought of giving a brief introduction of yourself and your business at networking meetings makes your palms sweat, read on . . .

When participating, even as a guest, in various networking meetings or functions, the fact is that you will be required to introduce yourself sooner or later.  Preparing a script for introducing yourself will improve your results.  One of your scripts should be an overview of what you do.  Other presentations can address various aspects of your product or service.  Here’s the script sequence I recommend:

  • Your name
  • Your business or profession
  • Brief description of your business or profession
  • Benefit statement of one of your products or services
  • Your name again

Your name and your business profession are easy enough.  A brief description and a benefit statement can be separate items,  but more often they are intertwined in your message.  It’s fairly easy to combine your business with the benefits of your product or service.  I suggest telling people what you do, as well as what you are:

“I’m a financial planner and I help people plan for their future”  or “I’m an advertising and marketing consultant; I help companies get the most out of their advertising dollar.”  These explanations are more effective than saying, “I do financial planning,” or “I plan advertising campaigns.”

In many situations, you’ll be introducing yourself to only one or two people at a time.  Some networking organizations have all the members stand at each meeting, and in round-robin fashion, give a one-minute overview to the entire group.  If you’re a member of a group like this, it is vitally important to vary your presentations.

Many people who are in networking groups that meet every week have a tendency to say the same old thing, time after time.  From what I’ve seen, many weekly presentations are done weakly.  If you don’t vary your presentations, many people will tune you out when you speak because they’ve already heard your message several times.  Your best bet is to give a brief overview, then concentrate on just one element of your business for the rest of your presentation.

If you prepare your brief introduction using these techniques, you will begin to get much more confident at introducing yourself and, what’s better, you’ll begin to get better networking results.  If you try introducing yourself in this way at your next networking meeting or function,

I’d love to hear how it turns out for you–please come back and share your experience in the comments section.  Or, if you’ve already done some things to help you with this issue – share them with us now.  Thanks!

Not a Born Networker? Don’t Sweat It–You’re in Good Companystring(77) "Not a Born Networker? Don’t Sweat It–You’re in Good Company"

For the majority of the world, networking is an acquired skill.  Most people are not born networkers; they develop networking skills through education, training, the right attitude, and long practice. 

Any technique of value requires a commitment to learning how to use it effectively.  The next generation of business professionals will operate under a different model of management, in which networking will be an integral element.  Take advantage of every opportunity you have to learn to network more effectively.  It is a skill that will only grow in importance.

It’s like a statement Will Rogers once made about being on the right track: “If you’re just sitting there, you’re going to get run over!”  If you are active in a networking organization, you’re “on the right track.”  The key, however, is to take advantage of the opportunities that these groups have to offer.  This means you need to be an active participant in the networking process to get any substantive results.

Curiously, many people invest time in networking, but not in learning how to network.  This is like trying to play tennis or golf without lessons.  Sure, you can perform, but how well?  Simply attending meetings is not enough.

You need to listen to CDs and podcasts, watch videos, read books and articles, talk to people who network well, and most important, practice what you’ve learned.  This no less than what you would do to learn how to play golf, manage people, or sell a product.

Attend every networking event that you can and practice, practice, practice!  Practice greeting people, handing out your card, asking for their cards, listening, excusing yourself, and introducing yourself to others.  In short, there are many skills to acquire and to perfect; you can’t expect to become a master after your first couple of visits to various networking functions.  With that in mind, consistently learn and absorb all you can about how to become an effective networker and make a constant effort to put what you learn into practice. 

Networking success is not about being a born natural . . . it’s about learning, practicing, and applying what you learn in order to become a master at networking.  Putting in the work to become successful at networking is sure to pay big rewards, not only in business but in life as well.

Do you have a story about how your time and effort in becoming a better networker have paid off in a remarkable way?  If so, please share it in the comments section.

Don’t Make This Mistake at Your Next Networking Eventstring(59) "Don’t Make This Mistake at Your Next Networking Event"

If you were sitting in an important meeting with your biggest client and you got a text message, would you stop listening to your client and completely tune him out in order to respond to the text message?

What if you got a phone call . . . would you stop mid-presentation as you were pitching your most important client about your newest product in order to answer the call??  Of course you wouldn’t!  That would be a blatantly rude move on your part and it would put your most valued client relationship at risk.

So, why in the world would anybody ever even consider looking at their mobile phone during a networking meeting?? Make no mistake, a good reason for looking at, picking up, or using your mobile phone in any way during any type of networking meeting does not exist!

One of the fastest ways to ruin your credibility and earn yourself a reputation as being rude, unprofessional, and undeserving of referrals is to use your mobile phone during a networking meeting. It virtually screams to your networking partner(s): I don’t care what you have to say because I have better things to do right now and this meeting is not worth my time.

If you want results from your networking efforts, which I’m assuming you do if you’re reading this blog, then that is the last thing you would ever feel about or  say to anyone in your network.  But, if you’re using your mobile phone during meetings with people in your referral network, I promise you–not only is that the exact message you are sending them, you’re also wasting their time and yours.

So, do yourself a favor and check your phone one last time before your networking meeting . . . check that it is completely turned off and don’t turn it back on until you leave the meeting.  Remember, networking meetings and mobile phones don’t mix!