Networking Fundamentals Archives - Dr. Ivan Misner®
Networking Fundamentals

Networking Fundamentals

What is the one secret to success?  It is a question I receive often. The one secret is… there is no “one” secret.  Therefore, how can entrepreneurs achieve success? To be successful, there are four networking fundamentals that a business owner needs to focus on.

The Networking Fundamentals to Grow Your Business

  • Be Selective
  • Continuously add people to your network
  • Seek Engagement
  • Share Stories

The Secret to Success

Over my career, I have observed people with different personalities, backgrounds, and behavioral styles achieve success in life. Many times I wondered if there was a reoccurring theme running through their success stories that would clearly illustrate what creates success. Therefore, when I interviewed average business owners and entrepreneurs over the years, I asked them what they felt their secret to success was. They generally told me things like vision, goals, passion, persistence, and systems.

I then asked many highly successful people who had obtained great wealth or personal success in business, sports, or science. They generally told me that their secret to success involved things like vision, goals, passion, persistence, and systems. Sound familiar?

Everyone I interviewed or wrote about regarding the secret to success – from Buzz Aldrin to Erin Brockovich, from average businesspeople to undergraduate college students – gave me virtually the same answer. So if we all know what it takes to be successful…

Why are we all not as successful as we would like to be?

The truth is there is no great mystery. Very often, “success is simply the uncommon application of common knowledge.”

When you hear successful people talk about the secret of their success, have you noticed that you rarely hear any real secret? What you do hear about is their unwavering adherence to some system or approach they believed in and followed with intensity and determination. Successful people focus on the goal and work through or around everything else. In sports, this is called “keeping your eye on the ball.”  They do this with a passion and a vision.

Success comes to those who have not only a passion and a vision but who also have persistence and commitment to perform the fundamentals over and over, continuing to work and learn until they can perform these networking fundamentals flawlessly. In the end, we already know what our goals are and how to achieve them. This is common knowledge, and it’s been around for a long, long time. Success is learning and practicing the four networking fundamentals.

Networking Fundamentals

Networking Fundamentals

Have you ever wondered what the ONE secret to success is in regard to networking for your business? In this video, I reveal the answer to that very question and I also explain four key networking fundamentals which are guaranteed to boost your bottom line.

In order to be successful in building relationships that will lead to business referrals and opportunities, there are four things you need to focus on:

  1. Be selective.

Quality is first on the list for a reason. The process begins by being very selective about who you bring into your circle of business networking relationships. You want your network to include quality business professionals who have a positive, supportive attitude. You also want people who are good at what they do.

Effective networking is dependent on the quality of the relationships you develop. If your network is a mile wide and an inch deep, you won’t be getting the referrals you expect. Therefore, it is important to build meaningful relationships with your referral partners over an extended period of time if you want to generate more business.

  1. Continuously add people to your network.

Years ago, I learned that there is a dramatic correlation between the size of a quality group and the number of referrals that are generated by that group.

In your network, the number of possible business referral connections is a squared multiple of the actual number of people in your network. So as you begin to build your own network of referral relationships, keep in mind that the more, the better. The bottom line is that the greater the number of connections you have (based on quality relationships of course), the more referrals you can generate. The math is pretty significant and consistent.

  1. Seek engagement.

Engagement involves a promise and an action. In order to achieve success in your networking relationships, you and your contacts must promise to support one another and take the actions necessary to fulfill that promise.

There are many ways that you can become engaged. Have you taken the time to regularly meet with the people in your network? Have you educated them on the key features of your business so that your products or services will be top-of-mind as they meet others who have a need for them? Have you educated yourself on the key features of their businesses so that you can do the same?

The greater the number of people in your network engaged in these activities, the more likely they will be to generate significant referrals. The reason for this is a shared vision of success and a shared implementation of that vision.

  1. Share stories.

Listening closely to information shared by those in your referral network will help you tell positive stories about them when you see potential opportunities to refer them. Holding regular meetings with contacts in your network will help you tell stories when you give referrals and vice versa.

A good story compels people to take action. If you want to build your network in order to generate more referrals, place story-telling at the top of your efforts. Facts tell, but stories sell.

Networking Fundamentals to Boost Your Bottom Line

Today I’d like to share with you the newest networking video from the educational video archive housed within NetworkingNow.com.

Have you ever wondered what the ONE secret to success is in regard to networking for your business? In this video, I reveal the answer to that very question and I also explain four key networking fundamentals which are guaranteed to boost your bottom line.

This video is just one example of the vast array of educational content offered on the NetworkingNow.com website—there are literally hundreds of business and networking downloads available in the site’s online library and you can access all of them for FREE for six months by entering the free subscription code given below.

The free subscription is a gift from BusinessNetworking.com and all you have to do is enter the code (“freesixmonths”) on NetworkingNow.com to gain access to the entire library of content!  Please note that you will be required to enter a credit card number on the site but you will not be billed for the free six month membership subscription.  As subscriptions are based on a recurring system, you will need to end your subscription if you don’t wish to be billed for the second six months.

I always enjoy feedback from BusinessNetworking.com readers, so please leave a comment regarding your thoughts on this video and also let me know what type of downloadable content you most like to access on sites like NetworkingNow.com:

  • Video?
  • Audio?
  • PDF Articles?
  • Digital Books?
  • Something Else? If so, what specifically?

Thanks!

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