Mindset Archives - Dr. Ivan Misner®
Restart the World

Restart the World – world tour

It was very exciting to present the BNI “Restart the World” world tour over the past three days. Furthermore, this second live global event was even better than our first, Growing Forward Together. We streamed live in over 70 countries on YouTube this week. Finally, thank you to all of the BNI members, directors, and visitors who joined us at this historic event.

During our 3-day event powered by BNI®, we shared ideas that businesses, entrepreneurs, and business executives can embrace to effectively restart and ramp up their businesses. I want to thank the CEO of BNI, Graham Weihmiller, for his inspirational vision for the future and much more. Furthermore, I also want to personally thank the three panelists for participating in the panel discussion each day and for providing your insight. Therefore a big thank you to: Mac Srinivasan, BNI Global Markets President; Lorena Medina, BNI National Director México; and Bijay Shah, BNI National Director United Arab Emirates, Kenya, Qatar, Tanzania, and Uganda.

Restart the World

Our global movement, “Restart the World”united business leaders worldwide this week to help and support other local, national, and global business leaders to quickly get back on the path to growth. We hope that the tools and tips that you learned from us will help your business navigate these challenging times. Ultimately, we will build strong relationships with each other that will lead us all to strengthened and empowered networks. By establishing the right mindset right now, we can restart, reopen, reboot, and re-launch local businesses worldwide, powered by BNI.

 Rewatch the Video

Different people, different places, different countries, different faces, different cultures; we all speak the language of referrals, as we restart the world.

The presentations were watched so far this week by over 20,000 viewers worldwide. In case you missed the LIVE event, would like to view it again, or want to share it with others, here are the recorded presentations in 9 different languages:

Chinese Version     Japanese Version  Korean Version    Thai Version     Vietnamese Version 

Portuguese (Brazil) Version    Spanish (Argentina) Version    Spanish (Mexico) Version        Spanish (Guatemala) Version   

Italian Version        Portuguese (Portugal) Version    Spanish (Spain) Version 

Watch the English version below

Entrepreneurs had three struggles this year. First, COVID-19, then, “The Great Pause”, and now, a recession. We now can focus together to refuse to participate in the recession and get through these struggles together. By focusing on establishing the right mindset right now, we can take the steps to reopen local businesses and restart the world, powered by BNI.  

recession

I Refuse to Participate in the Recession

Since starting BNI in 1985, I have navigated my company through three recessions. Now,  we have entered our fourth recession due to COVID-19. Along the way, I have learned that your mindset has a lot to do with how one navigates a tough recession economy successfully.

The 1990 Recession

The importance of having a positive mindset became clear to me during the recession of the early ’90s. I was attending a large networking event. As I walked around the room, I discovered that almost everyone was completely fixated on how horrible things were. It was incredibly depressing. I found myself meandering until I saw someone standing in a corner observing all the distraught business people in attendance. I walked up to him, introduced myself, and asked him what he did.  He told me he was in real estate. I prepared myself for the onslaught of horror stories, but instead, he said that things were going well for him.

Naturally, I was surprised and replied, “You said you were in real estate, right?

“Yes,” he said.

I asked, “The real estate market has dropped significantly here, hasn’t it?”

“Yes,” he said with a slight grin.

“And you’re having a good year?”

“I’m having my best year ever!”

“Your best year!” I said in amazement. After thinking for a moment, I asked him, “Is this your first year in real estate?

“No,” he replied with a laugh. “I’ve been in real estate for almost 10 years.”

I asked him how he could be doing so well, given the condition of the economy. He reached into his pocket and pulled out a big button that reads:

I Absolutely Refuse to Participate in the Recession!

“That’s it? You have a button that says, ‘I absolutely refuse to participate in the recession,’ so your business is booming?” I exclaimed.

“Well, it’s not just the button; it’s the attitude that goes along with it, he told me. You see, he went on to explain, “during difficult times, there are almost always opportunities that exist, and if you want to succeed, you have to focus on those opportunities.”

“OK,” I said. “School me a little on this. What kind of opportunities can there be right now when the real estate market has taken a nosedive?”

“Two big ones,” he replied. “First, there are real estate investors who buy properties to rent and lease. I’m going to them and encouraging, ‘Don’t be one of those people who come to me a few years from now and say that you should have bought that property when I showed it to you. Let me show you a duplex that you can get a steal on today’.” He paused to take a sip of his water, and then continued, “Besides, there are still first-time home buyers in a down economy. I’m going to them right now and explaining that they couldn’t afford a house a year ago, but they can today. Now is the time to buy while the market is low.”

He was selling more real estate than ever while others in the room were obsessed with the recession economy and the drop in prices. And yet, he was making a killing. He wrapped up by telling me the button represented the attitude and the action that one must pursue when times are tough. He said he was at ease with the recession because many of the people in the room would be transitioning to another business while he became focused and they simply froze in fear.

The Great Recession (2008)

His is not an isolated story. I have seen this happen during all three of the past recessions I have experienced. Years later, I met someone who had left his employment, cashed out his retirement money, and decided to become an entrepreneur. He started his very own moving and storage business. Beginning with one truck, a storage facility, and an office, he opened his doors and was excited to start his journey. This was in early 2008. Just as he joined the ranks of entrepreneurship, the Great Recession came crashing down on him.

He was devastated.  All his hopes, dreams, and cash were about to evaporate. However, he had a similar attitude to my real estate friend. With a positive mindset, he increased his efforts and immersed himself in networking groups to build his word of mouth. At the same time, he integrated self-storage programs into his business to help people who consolidated homes during this time. This was one of the few growth areas during the recession.

The bottom line was that he also refused to participate in the recession.  He was focused on solutions while other people were frozen in fear.  He came out of that recession larger and stronger than he was when he and his company went into it.  You can find him today with many trucks and multiple locations around the country.

The COVID-19 Recession (2020)

Entrepreneurs have two problems this year. First, COVID-19, and now, a recession. What I know to be true is that if you focus on the problem, you will be an expert on the problem. Focus on the solutions that will get you through both struggles.

A powerful mindset begins with the belief that you can find solutions to the current situation. Belief is that little voice inside you whispering to you the things that “can be” while everyone around you is screaming about the things that “can’t be.” The right mindset, along with a plan of action, will lead you successfully through these turbulent times. I for one am going out today to make more buttons that say: “I Refuse to Participate in the Recession.” I invite you to do the same.

Perception Is Reality! — “Navigating the VCP Process(R) to Networking” Series

TR Garland (pictured with me in the photo below) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.”  He’s also considered a top trainer for the Referral Institute. 

For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®.  Last month, we started a much-anticipated 12-part monthly series of blog posts which addresses this and contains some very timely information for networkers across the globe.  Today, we’re proud to share with you Part 2 of the series.  Enjoy.

 

PERCEPTION IS REALITY!

(Part 2 of 12 of the “Navigating The VCP Process® To Networking” Series)

Last month, in Part 1 of this series, we introduced you to the moniker – The Networking Nomad™.  Click here to review that blog post.

In short, we described the type of networker who appears to be misinterpreting the very definition of Business Networking.  In fact, The Networking Nomad™ is actually treating networking as if it were a direct sales competition and an exercise in prospecting for new clients.  As a result of this type of behavior, they never stay in a networking group long enough to cultivate long-term referral relationships.

The reason why we’re refreshing your memory is because we don’t want you to forget that ‘perception is reality’ when it comes to networking.  And if you’re simply perceived as someone who focuses on his/her network buying your products or services, then any amount of time you invest in that particular network might not deliver you the Return on Investment (ROI) you expect.

You’ve heard us mention before that the VCP Process® to Networking (Visibility leads to Credibility which in turn leads to Profitability) describes the process of creation, growth, and strengthening of business relationships.  It’s useful for assessing the status of a relationship and where it fits in the process of getting referrals.

The Networking Nomad™ noted above is actually investing most, if not all, of his/her time in something we call pre-Visibility.  They’re not effective at getting consistent referrals because they’ve fallen into a trap. From time to time they run into a prospect they’ve met before, but aren’t really doing much else to deepen that relationship or work towards finding consistent Referral Sources.

Think about it.  Isn’t it better to have 6 referrals from one person in your network over the next 6-12-18 months rather than to have them become a client today?

There are major differences in the Sales Mindset versus the Networking (or more specifically Referral Marketing) Mindset.  For example, in Sales YOU are the center of the process:

  • YOU have to identify new prospects.
  • YOU have to go out there and meet the new prospects.
  • YOU need to build trust, credibility, and rapport with them.
  • YOU need to inch closer to the sale by conducting the needs analysis.
  • YOU need to respond to Requests for Proposal (RFP’s).
  • YOU need to send and reply to prospect emails.
  • YOU need to do everything you can to get that sale.
  • YOU get the picture?  😉

With the correct Networking Mindset, the process works WITHOUT YOU. Your well-trained Referral Sources and Referral Partners are spreading YOUR message within THEIR network – while you’re spending your time more effectively.

A successful networker has taken the time to seek and forge strong relationships with Contact Sphere Professionals who aim to serve the same or similar client target market.  Therefore, each new client of theirs can be a new client of yours.

And, that same successful networker is saving valuable time by having their network refer them into the sales process steps ahead of what they could’ve accomplish on their own.

Now that’s what we call leveraging another’s efforts.

But…you cannot accomplish this if your network perceives you as a PREDATOR versus a PARTNER.  Therein lays the difference between approaching Business Networking with a Sales Mindset versus a Networking Mindset.

At the end of the day, we understand and respect the fact that it’s your choice on which mindset you approach your networking efforts with.  However, understand that we believe your network will perceive you and deliver you the results that reflect your approach.

In closing, we’d like to recommend that you consider reflecting back upon your own networking journey and ask yourself:  “Have you ever perceived someone as exhibiting behaviors of a Predator or a Partner when networking?  If so, what did you observe and what insights did you learn from this observation?” Feel free to share your thoughts in the comments section below and remember, at the end of the day, we’re only human and it’s important to learn from our own as well as other people’s successes and/or mistakes.

We thank you for reading today’s post and extend an invitation to be on the lookout for next month’s contribution to this series – Part 3 called “When Is Too Much Visibility, Well, Too Much ‘Visibility’?”

It’s All About Your Mindset–“Navigating the VCP Process(R) to Networking” Series

TR Garland (pictured with me in the photo below) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.”  He’s also considered a top trainer for the Referral Institute. 

For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®.  Today begins the much-anticipated 12-part monthly series of blog posts which address this and contain some very timely information for networkers across the globe.  TR and I hope you’ll enjoy the series as much as we enjoyed putting it together.

IT’S ALL ABOUT YOUR MINDSET
(Part 1 of 12 of the “Navigating the VCP Process® to Networking” Series)

Leverage.

Let’s restate that word again out loud because it is the essence of why leading sales professionals and small business owners invest their valuable time in Business Networking activities.

Leverage.

We think that probably the best representation of ‘leverage’ as it relates to the topic at hand is J. Paul Getty’s famous quote, “I’d rather have one percent of the efforts of 100 people than 100 percent of my own efforts.”

You see, the difference between the success or failure of someone who is networking as a way of generating revenue is most likely what their perspective of ‘networking’ is.

Story after story is reported to us about people who believe that if they cease going to networking meetings and mixers every single week that their revenue will STOP.  Their perspective is that if they do not maintain a high activity of mixing and mingling with new people that they aren’t ‘networking.’  The truth is that their personal definition of Business Networking appears to be skewed.

Their own description of activities that THEY are performing sounds a lot like selling, doesn’t it?

At its core, Business Networking is “selling through your network, NOT to your network.”  Applying the foundational basics includes building relationships first, amassing trust and credibility in time, and then asking for referrals.  Don’t expect your network to buy from you.  If they do, that’s a bonus – but don’t plan on it or even try to encourage it.  It might actually backfire.

We see it all the time.  People are attracted to the size of the event (i.e., your city or county’s biggest mixer) or the size of the weekly group such as a local BNI Chapter.  These individuals are most likely sales people looking for a Buyer’s Club to help them achieve their quota – nothing more.  Once they pitch their network and a small percentage of people buy from them, they consider that group or network tapped out.  In this instance, you’ll hear these individuals murmuring, “Oh, that networking group isn’t a good one.  I tried it out for 3-4 months, but they don’t pass any referrals.”  They then move on to another networking group and repeat the same self-centered activities (i.e., the rinse and repeat).

Once another 3-4 months rolls by again and they tap out that small percentage of kind souls that purchase from them, it’s back on the meandering trail to wander around and find that next networking group…and the next…and the next.  This is why we’d like to introduce the moniker The Networking Nomad™ — as it fits this type of person and their behavior.

Remember, Business Networking is more about ‘farming’ than it is about ‘hunting.’  It takes time to cultivate relationships.  But once you dedicate the effort, we believe these relationships ultimately allow you to ‘harvest’ referrals for a lifetime.

In closing, we’d like to recommend that you consider reflecting back upon your own networking journey and ask yourself:  “Has my definition of Business Networking evolved through the years?  If so, what events or insights from others influenced this evolution?”

We thank you for reading today’s post and extend an invitation to be on the lookout for next month’s contribution to this series – Part 2 called “Perception IS Reality!”

Also, we highly encourage you to leave your feedback in the comments section below . . .

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