More NEW Than NORMALstring(20) "More NEW Than NORMAL"
I was recently asked to share my thoughts about the new normal that we live in today.
Our business lives will be a lot more NEW than normal. To succeed, businesses need to be open to change. Strategic marketing leaders must take the lead to advocate and deliver on strategies that embrace new technologies and digital integration. You can hear more in my video.
The Status Quo is Gone
On some level, we all know that things are not going to be the same. The status quo is gone, and the change is happening. Whether we like it or not, the future involves change and change is, by nature, disruptive.
Before people adopt a new concept, early adopters embrace the new process or technology or equipment. Later, when the people who want things to stay the same – the resistant population – joins in, and, under the right conditions, there is a viral cascade of change. The NEW becomes the normal.
In today’s changing world, we will either manage the status quo which will eventually result in failure, or we can lead the disruption which is likely to lead to the reinvention of our business.
We can choose to resist the change or to embrace it. I say we go beyond embracing it, let’s LEAD it – don’t be disrupted, lead the disruption.