When you want to nail a presentation, start by explaining your lowest common denominators, or the most immediate, universal value of your business.
If you can break your business down to its smallest components and focus on just one aspect of your business in your weekly presentations, it works much better than providing a laundry list of things you do, or a vague and meaningless term like “full-service.”
For instance, a real estate agent might do 60-second presentations about first-time home buyers, condos, single-family-homes, investment properties, house flipping, downsizing your home for empty-nesters, buying a larger home for a growing family, the communities you focus your business on, and so forth.
No matter what your business is, you know enough about it to break it down in the same way. If you do a whole series of LCDs over the course of a year, by the end of the year everyone in your chapter will know so much about your business that they can give you great referrals.
When it comes to telling people about what you do, the deeper you go into the specifics the greater your success will be. In this video, I talk about how to explain and promote your business by breaking it down into its Lowest Common Denominators .
Many years ago, I visited a BNI meeting where I witnessed the absolute best presentation I’ve ever heard at a weekly networking meeting and it was given by a florist who focused on the details of a single rose. Watch the video now to hear the story of what the florist did and said that made his presentation so successful and to learn why specificity is key in talking about exactly what it is that you do. If you belong to a strong contact network where you give weekly presentations, the more specific you can be in explaining the aspects of your business, the greater your results will be.
If you struggle to come up with talking points about your business at your weekly networking meetings, this video is for you. I offer a simple strategy for pre-planning your presentation topics for an entire year–never again will you have to wing your presentations because you’re not sure how to describe what you do.
So, what aspect of your business are you going to focus on at your next networking meeting? Make up a quick list of ideas for LCD presentations right now. Share your list–and your stories of how LCDs worked for you. I’d love to hear about it. Please share your thoughts in the comments below. Thanks!