Just a couple of weeks ago, I was in Sweden on business and my wife Beth and I had the truly unique and memorable experience of staying at the Ice Hotel®. The owner of hotel happens to be a member of BNI®, the global networking organization I started back in 1985, and during my time there I had the opportunity to not only spend time with some of the members of the nearby BNI chapters, but also to record this short video with Gunnar Selheden (National Director for BNI Scandinavia).
In this video, Gunnar and I discuss networking in rural areas and small towns in relation to the fact that the success of your business has much less to do with the size of the city in which your business is located and much more to do with the quality of the relationships you develop throughout your networking efforts. Being that the Ice Hotel is located in Jukkasjärvi, a tiny little town 200 km north of the Arctic Circle, it was a very fitting place to film a video on this topic.
Are you a member of a networking group in a rural area or a small town? If so, what has your experience been as far as getting results from your efforts within that group? Do you find that your participation in the group has had a significant impact on the success of your business or not? Please leave your thoughts in the comment forum below–I’d love to hear from you. Thanks!