Take the time to re-examine your business blueprint biannually. It is important to not only set your goals for the year but to review those goals in six months and take action to refocus yourself on these goals. Plus, I recommend that you look at why you’re doing what you’re doing. Why you do what you do is more important than the actual doing of it. You may think you know why you’re in business, but perhaps it’s been years since you gave it serious thought.
Ask yourself the following questions to create a blueprint for a successful business strategy. Do not rush the process. Take the time needed to write your answers and really dial in to your business mission and personal vision when answering these questions.
What is my business mission?
Beyond simply making a living, what are my long-range professional goals? Do I wish to become the standard by which my competitors are judged? Is it my dream to help make the world a better place?
Where is my organization going?
Am I achieving my mission? Am I making plans to accomplish it? How can I change policies, procedures or personnel to improve my chances of achieving my mission?
What environment is my organization operating in?
Are the current social, economic and technological trends effecting the way I do business and my progress toward my goals?
What is my marketing strategy?
Do I have a social media plan to support my business and do I manage this plan well? Is it time to get someone to assist me with this?
What are my core competencies?
Do I like to do what I am doing? What is it that I do better than my competitors? Do I have the skills to grow my business or do I need to hire someone with these aptitudes?
Is my business blueprint mission compatible with my values?
I’ve seen too many business professionals and companies make the mistake of trying to be all things to all people. Starting out with the fundamentally sound goal of finding a niche that will make them successful, they go astray by changing direction every time a customer or associate suggests a new product or service. The mission gets lost in a frantic scramble for business before the original idea ever gets a chance to pay off.
So, even if you think you know your mission, it will serve you well to pause periodically, analyze your business blueprint and, if necessary, refocus on your mission and philosophy to stay on track. Share which of the above questions you struggle with most in your business. We are here to help you to stay on track.