People often ask me, “how can I get back in touch with people or stay in touch with people that I haven’t seen or spoken with recently?”
If you want to connect or reconnect with others, do what is best for you, but go to where these people want to meet with you. So, here are seven strategies that will help you improve in this area — now. If you can’t do them all — do what works for you.
Don’t be a cave dweller. Please watch this video
1. Sort through your list.
You can’t stay in touch with everyone. Who do you want to make sure to stay connected with and why? It could be personal, it could be professional, but create a list that you want to focus on.
2. Use the system they use.
It doesn’t have to be Facebook or LinkedIn — use Pinterest or other programs, Snapchat, What’s App — whatever they use. Each of my children use different systems. If I want to connect with them — I need to go where they are. For my oldest daughter, it’s texting or a phone call. My second daughter, it’s What’s App or texting. For my son, it’s an online game called Steam. I have some business associates who only reach out to me on Facebook or LinkedIn. Others are strictly emailed. The key here — is to go where the people you want to talk to, hangout.
3. Use social media platforms.
Use social media platforms like Facebook, LinkedIn or Twitter to your advantage by sharing news and reading updates without having to reach out to people on an individual basis. Social media is fantastic. Instead of starting your next call with, “What’s new?” you can jump to, “You cut off your hair!” “You have a new job!” If you need help with this, contact Brian Bentzen, my social media coordinator.
4. From time to time, use snail mail.
Yes, OMG, send a letter or a card. It’s so “old school” and it’s almost guaranteed that someone will read it.
5. Skype or other instant message systems.
I’m not a big fan but — it’s not about me, it’s about the other person. What are they using? I see many people using messaging systems online? If you want to stay connected, connect where they are.
6. Periodic phone calls.
I know, crazy idea, actually talk to people. Your smartphone has a green button — use it. If appropriate, set up regular calls. My wife and her sister have done that for many years.
7. Face to face.
Don’t be a “cave dweller.” Nothing beats actually meeting someone face to face and having a conversation. You have to eat breakfast and lunch every day, so why not do this a few times a week with a good referral partner? You can kill two birds with one stone by strategizing with your referral partner about how to help each other over a meal.
Benign neglect is a horrible thing when it comes to building social capital. Start today to stay in touch. Pick a few of the techniques I listed above and “touch” someone. You have to start by making a commitment to improving in this area. If you haven’t been good at this in the past, start to focus on improving today. I would love to hear any more that you might have. Do you have a strategy to add? Or an example of how you use one of the seven? Share it in the comments.