excuses Archives - Dr. Ivan Misner®

Time + Learning + Networking = Referral Marketing Success

In this short video, I’m joined by two esteemed referral marketing experts, Phil Bedford and Tom Fleming, each of whom offer memorable metaphors which demonstrate the crucial nature of education in achieving success when it comes to business networking and referral marketing.

Watch the video now to find out how lumberjacks, lots of excuses, driving a vehicle, and one good reason can all combine to help you make time in your schedule to learn more and ultimately earn more.

After watching the video, think about the ways in which you might already seek out education in regard to business networking (e.g., reading the blog posts on this site, etc.) and please leave a comment in the comment forum below sharing your suggestions for great educational resources which may help others learn valuable tools and skills to improve their referral marketing success.  I’m always on the lookout for great books, blogs, etc. so if you’ve found educational resources that have been particularly helpful to you, I’d love to hear about them–thanks!

ReferralInstituteLogo

 

 

 

To find out more about the Referral Institute®, the educational organization in which Phil Bedford and Tom Fleming are both highly involved, please visit www.ReferralInstitute.com.

What’s Your Excuse for Not Following Up?

What’s your excuse for not following up with new contacts after networking events?  It doesn’t really matter what your answer is because I’m here to tell you that the correct answer to the above question from this point on is: There is no excuse for not following up, so I don’t have one.

We all know that networking without follow up can equal a big waste of time.  However, many networkers still find every excuse under the sun not to follow up and the most common reasons they use are either that they’re not sure how to appropriately follow up or they don’t have time.  As promised in Monday’s blog entry, today I’m going to give you two free follow up note templates (these will work whether you’re using e-mail or mailing a hand-written note) that will make it a no-brainer for you to follow up with new contacts.  No more excuses!

Follow up Template for “B list” contacts (those who may become valuable contacts in the future but not right away):

Jim–

My name is John Smith, and I’m the consultant who met you the other day over at the chamber.  I just wanted to say that I really enjoyed our conversation–and it sounds like you’re really doing well and staying busy.

Anyway, it was good talking to you, and if I can help you out in any way, please let me know.

John

Follow up Template for “A list” contacts (those who might become new clients or referral partners right now):

If using e-mail, use this subject line: Nice to Meet You–Chamber Event (1/23)

Jim–

My name is Jane Smith, and I’m the consultant who met you the other day at the chamber event.  I just wanted to say I really enjoyed our conversation and was hoping I could learn a little bit more about what you do.

I’m thinking we can get together for a quick cup of coffee.  That way, if I run into someone who could use your services, I can point him in your direction.  How does next Tuesday morning sound for something over at Starbucks?

Again, great talking to you, and if I can help your business in any way, please let me know.

Jane

Using these follow up note templates provide you with a great base for building relationships with the new contacts you make at networking events.  One more quick tip: Regardless of whether you choose to use these templates when writing follow up notes, always be sure to first remind the person of who you are and where you met so your note doesn’t get instantly discarded.

Results Talk. Everything Else is an Excuse.

I had a conversation with a franchisee a few weeks ago and I’ve been thinking about it for some time since.  We were talking about a marketing strategy that has proven to be very successful for many franchises within his company for many years.

When I asked the franchisee why he wasn’t participating in the program he said, “I don’t want to do that.  I don’t think it works.”  I said, “Really?  The top three franchisees around the country use it– just what about the technique is it that you don’t think works?”  He said, “I think the technique reduces client retention.”  I pointed out that the retention of the top three franchisees mentioned above was HIGHER than the client retention of his franchise.   He said “Yeah, but I just don’t think it would work in my area.”

I still can’t believe he really said that.  This is an intelligent individual who gave me one of the lamest answers I’ve ever heard for not doing something that works.

The bottom line is that the marketing strategy in question is in fact, hard work.  I believe that he just didn’t want to do all the hard work necessary to implement the strategy and he rationalized his position with half-baked excuses.

When a strategy works in many places and yields big results then all the excuses in the world for not implementing the strategy are just that–excuses!

Have you ever had a conversaton with someone like this?  If so, I’d love to hear about it and find out out how you handled it.

Related Posts Plugin for WordPress, Blogger...
   Follow Me

Get every new post delivered to your inbox