We are designed to empathize with and endear those who are in our direct line of sight. We rely on personal interaction as a reminder of the people in our professional networking world. In business we cannot afford to be in the category of “out of sight, out of mind”.
Five Ways to stay visible to your customers, prospects, and referral network
- Email – One of the easiest forms of communication can also be the least effective. Emails are quickly dismissed because they take such little effort, and we receive so many of them. Because most of them are solicitations, avoid sending out only “spam”. Be sure that your emails offer value and always make them as personal as possible so you don’t unintentionally irritate your friends and business associates.
- Phone – That goes for texting too – make them as personal as possible. Most people can tell if the message is a “group” blast rather than personally tailored to them. Some will take it as a friendly reminder that they wanted to talk to you, however, many will just hit delete when they realize you’re making a generic sales pitch. Remember that your phone also makes calls, and you can actually talk on it. Sometimes a 5-minute call to a client from their business consultant (you) will go far to create loyalty with your company.
- Social Media – Whatever your social media preferences are, you’ll want to be active on those platforms with three to five posts each week. Moreover, only one-third of your posts should be focused on business. Why? It is possible to have hundreds of connections without any real friends. They want to know you as a person first, then as someone who has passion, and finally as a businessperson who shares about their profession.
- Face-to-Face – As we have more opportunities for in-person interactions, look for occasions to meet with referral partners. Perhaps it is sharing a meal while strategizing how to help each other’s business or stopping by your customer’s shop to say hello while you are in the area.
- Thank-you Cards – Ahh, the forgotten art of a handwritten note! Think back to the last letter that you received in the post or mail. How did you feel reading the words that someone took the time to write especially for you? It is easy to do and so appreciated. One suggestion is to keep some blank thank you cards and envelopes with a stamp on them in your briefcase or vehicle. Write the card immediately after the meeting or appointment, then drop it in the nearest mailbox.
Are you easy to ignore? If so, you had better do something about it. Knowing the preferred communication style of your clients and referral network as you implement some of these ideas will help you stay visible and remembered.