dream Archives - Dr. Ivan Misner®

Marcia Wieder: Bringing Your Dream & Your Vision for Your Business to Fruition

In this video, I talk to Marcia Wieder, CEO and Founder of Dream University, about the entrepreneurial mindset of having a vision and a dream for a business and how to successfully realize that vision and that dream.  I met Marcia through the Transformational Leadership Council which we are both members of and, let me tell you, Marcia is truly the best of the best of when it comes to understanding this facet of business.

Marcia explains that in business, dreaming is serious business; it’s the driving force for transformation and without vision, many companies fail. Watch the video for key pointers on how to help your business dream/vision come to fruition and to find out how to get three FREE Dream University e-books on the subject.  Be sure to visit www.DreamUniversity.com for more information.

Do You Know Your Mission?

You may think you know why you’re in business, but perhaps it’s been years since you gave it serious thought. There’s no better time than now to re-examine why you’re doing what you’re doing.  Ask yourself the following questions:

  • What is my business mission? — Beyond simply making a living, what are my long-range professional goals? Do I wish to become the standard by which my competitors are judged? Is it my dream to help make the world a better place?
  • Where is my organization going? — Am I achieving my mission? Am I making plans to accomplish it? How can I change policies, procedures or personnel to improve my chances of achieving my mission?
  • What environment is my organization operating in? — What are the social, economic and technological trends that affect the way I do business and my progress toward my goals?
  • What are my core competencies? — What do I like to do? What is it that I do better than my competitors? Is my business mission compatible with my values and aptitudes?

I’ve seen too many business professionals and companies make the mistake of trying to be all things to all people. Starting out with the fundamentally sound goal of finding a niche that will make them successful, they go astray by changing direction every time a customer or associate suggests a new product or service. The mission gets lost in a frantic scramble for business before the original idea ever gets a chance to pay off.

So, even if you think you know your mission, it will serve you well to pause periodically, analyze your business and, if necessary, refocus on your mission and philosophy.

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