State Side Once Againstring(21) "State Side Once Again"

Passion. Energy. Gratitude.

Those tokens are what I remember from those who attended the BNI Conferences of Italy and England.

For those of you who don’t know, my wife Beth and I were in Europe the past three weeks traveling to Italy and England for their BNI National Conferences. This was our first trip to Italy, and  I hadn’t visited England in several years, so this was a big deal for all those involved.

One of the reasons I enjoy traveling to the international conferences, is because I love meeting the people who drive BNI: our Members. Business owners who are working hard to make it in the world, who are dedicated to our core values, who are passionate about learning ways to make their business better. Seeing their energy and their commitment is what drives me to keep producing content and find new ways to give real people real advice on networking and small business performance.

In Italy, what impressed me the most was the hospitality of the people. The warmth and kindness was palpable and I had no problem opening up–even with the language barrier. Like I always say, networking is the same in any language, and culture can’t stop people from interacting from one another. (In fact, I challenge you to network with someone who practices a different culture than you do– you might be surprised at just how similar you are.) Everyone wants to succeed, everyone wants to use the tools given to them in the right way–which is something I felt deeply from Italian Members. At every turn there was someone shaking my hand, thanking me for helping them push through some of the hardest times of their professional lives–for that, I am grateful.

Our Members in England were unique in their energy, to be sure. The excitement and enthusiasm was something I wish I could bottle and take whenever I need a boost! Once I took the stage on Friday at their conference’s Members Day, the Tweets began multiplying like fireworks–hundreds within a mere few hours. It wasn’t ignorance on fire, but passion, which is even better. They took every word of my speech to heart, hung on every word, which made me feel completely humbled and appreciative. I look over those tweets and think, “Wow! They liked me–they really liked me!”

Take a look through this photo album and see if you can feel what I felt during that time. It was truly something I will never forget.

 

 

IMG_3005Iavn20

 

Ivan on fire

ivan19

 

 

 

ivan17ivan15ivan14ivan13ivan11ivan10Ivan8.2ivan12

 

 

 

 

 

Thin

Are You Spread Too Thin?string(24) "Are You Spread Too Thin?"

“Are You Spread Too Thin?” is the third video in the “Ivanism” Garage to Global series, hosted by Entrepreneur.com. In this series, I expand on classic phrases I’ve used over the years.

Do six things a thousand times and NOT a thousand things six times!

But what does that really mean?

  1. Focus on key priorities and making them perfect (or close to it) before moving on to other projects or tasks.
  2. Making your business the best at a few services, not simply OK at several.

Wait, I can’t give it all away! Watch the video below to get the full scope of the idea.

 

 

Ignorance Fire

Is Ignorance on Fire Ever a Good Thing?string(39) "Is Ignorance on Fire Ever a Good Thing?"

Ignorance on fire

The following video is part of my new “Ivanism” Garage to Global series, hosted by Entrepreneur.com, where I expand on catch phrases I have used frequently over the years.

 

I know, it’s a strange concept: “Ignorance on fire is better than knowledge on ice.”

Most people read that statement and think, someone who’s excited but ignorant can do more harm than good.

I’m here to tell you that the opposite of your intuition is true. That’s right–and you’ll see why below.

 

MSNBC’s Your Businessstring(27) "MSNBC’s Your Business"

On Thursday, I was swept off to a land far, far away.

OK, not that far away. But TV has to be dramatic, doesn’t it?

Even though I was close to home, I visited the homes of millions by appearing as a guest on MSNBC’s Your Business, with host JJ Ramberg. I was featured as an expert on referral networking (imagine that!) and spoke about how it can positively affect small businesses. The entire experience was easier than I expected and JJ was well-prepared and professional–and I’m sure glad she was, because it really helped ease my nerves.

And of course, I couldn’t get out the door without using referral networking. The producer asked if I could refer her to other BNI experts to be featured guests! (Who knows–maybe it could be YOU!)

Check out the clip below and tell me what you think.

Premature Solicitor

Giving Your Network a Booststring(27) "Giving Your Network a Boost"

A question from India came to me via Twitter, and I found it to be such a universal topic that I thought I’d share it with you all.

(And BONUS–it was shot in my new home studio!)

 

What happens when your networking group hits a plateau?

https://youtu.be/OA73fq9Sza8

 

Networking with a Purposestring(25) "Networking with a Purpose"

This is the most incredible VCP story I’ve ever heard!  It shows how relationship networking is changing lives across the globe.

(For those of you who aren’t familiar with the principle, VCP stands for Visibility, Credibility and Profitability; successful networking is achieved by first being visible in your business community, which will lead to credibility, which will lead to profitability.)

I was recently contacted by one of BNI’s Executive Directors, Susan Goodsell, to tell me about her daughter’s remarkable journey to Zanzibar, Africa. Kelsey, who is 23 years old, is there with GIVE (Growth International Volunteer Excursions) which recruits college students to work on sustainable development projects around the world. Kelsey has been volunteering with the organization for three years, and this year she has been assigned as Education Coordinator and will help her team on projects like school construction and tutoring in English.

GIVE Zanzibar schoolTo give you an idea of what Kelsey and her team are up against, here’s a little background on the culture of Zanzibar. The country is extremely poor and education is positioned against its citizens–even though the national language is Swahili, exams required to continue through school are given in English. If a student does not pass the exam, they can’t continue attending school unless they retake the exam, which costs $500–the yearly income of most families.

One of Kelsey’s primary jobs is to establish trust with the locals in order to encourage them to use GIVE’s tutoring program (this is Kelsey on the right teaching a class). She was asked to integrate with the women in the village, but she found it very challenging as their cultures are so different.

I think the next part of the story would be best told by Susan herself.

“Kelsey was hugely uncomfortable–to the point where she was messaging me on WhatsApp. “They’re older than I am. They only speak Swahili.” (She speaks very basic Swahili.) “And they don’t want anything to do with me.”

I have often said the skills in BNI are not just business skills, but life skills. I went into part Mom mode, part BNI mode.

“VCP,” I told her. “You have no credibility. You need to start with visibility. Tomorrow, simply walk through the village, smile and say “Jambo” to six women. If they have a baby or a child, smile and wave at the child. That’s it. Six women. Then consider you’ve met your goal.”

Day 1, I received a text message. “Mom, no one smiled. Not one person responded to me. And all I got were death ray stares.”

“Okay Kelsey, I get it. That must’ve been awkward. Now do it again tomorrow.”

On the third day, she messaged to say that two women smiled at her. The day after that, two women said hello back. A couple days later, she said, “Mom! SIX women smiled and talked to me first! I didn’t even do anything!”

It only took about a week.

I know VCP is actually a referral process, but it sure did come in handy when my only baby was 10,000 miles away and thinking she was in way over her head and couldn’t so anything to affect change. This is another example of how BNI success stories aren’t always about a business, or even a BNI, success. We bring our members life skills.”

Isn’t that amazing?

I’ve asked Susan to keep us updated as Kelsey continues to work in Africa and use the skills she and her mother have learned through BNI. Make sure to check back in for the future instalments of her incredible journey.

You are not entitled to referralsstring(33) "You are not entitled to referrals"

That’s right-you read correctly.

Referrals come from cultivating real relationships. They come from putting the work into your networking by giving others referrals before expecting them in return. They don’t come from sitting idly in a meeting, watching others getting referrals and wondering where yours are.

Are you wondering just how to get that referral pipe flowing?

1. Become a farmer. Except you’re not cultivating seeds, but relationships. You’re not harvesting produce, but referrals. Networking is about farming for new contacts (and referrals,) not hunting them. Have One-to-Ones with your chapter members. Get to know them and their business well so you can begin to pass referrals to them. This is how you cultivate a relationship-show genuine interest and make an honest attempt at helping them succeed. You’ll build trust with one another, which makes the next step much easier.  referral

2. Find a referral partner. As I write in my book, Truth or Delusion, “There is a way to the flow of referrals predicable and adjustable.” After you’ve gotten to know your fellow chapter members, choose one to partner up with to pass referrals back and forth to one another. Pick someone who needs referrals you can provide (for example, if you have a toy shop owner in your Chapter but you have no kids and rarely interact with them, they might not be the best partner for you.) Determine what types of referrals you need and ask your partner to do the same; then, exchange specific referrals based on your own networks. Begin to set up meetings with your referrals and if it’s appropriate, bring your partner with you. Afterward, analyze the meetings with your partner and use as much detail as possible.

3. Get your PH.D. in Networking. Ok, not literally. But you can become a gatekeeper of networks as you begin to connect your network with another person’s, and then another person’s, and then continue to build upon it. Become the go-to person in your business community-the person others come to if they needed a referral for anything. “Know a trustworthy plumber? Yeah, ask Susan-she knows everybody!” But instead of becoming the human phone book, you are connecting people in your community with good, honest businesses. This will not only help you build your network referrals, but it will also force you to continue to build and deepen your relationships and provide you with an excellent reputation.

What process has worked for you when referral gathering?

 

Are You Prepared to Enhance Your Credibility?string(45) "Are You Prepared to Enhance Your Credibility?"

The VCP Process is the foundation of building a referral-based business.    While this general business-building philosophy isn’t going to automatically increase your business, there are plenty of benefits to increasing your visibility and your credibility.

credibilityVisibility is usually pretty easy for businesspeople to get on board with. You attend extra networking events, look into other forms of marketing, reach out to new client bases. Credibility is where, time and again, we see more people struggling to build up that quality reputation of being credible.

There are a few simple items other than business cards that you should try to have at your disposal to help you develop that word-of-mouth campaign and show off your credibility to potential new clients or business networks. Try to always have access to at least one example of the following simple items:

  • Photos of yourself and your office facilities, equipment, and products;
  • Your letterhead and stationary;
  • Your annual report and capability statement;
  • Advertisements you’ve run;
  • A list of your memberships and affiliations;
  • Articles on trends affecting your target market.

Most business professionals will have these few simple items at their disposal at any given point, and many won’t realize what a vital tool to building credibility these can be! You can really up your game by having a couple less common items at your disposal as well:

  • Articles in which you or your business are mentioned;
  • Product catalogs you use;
  • Client or customer proposals and bid sheets;
  • Marketing letters you wrote to clients;
  • Posters, banners, and display materials used at trade shows;
  • Photos of awards and certificates you and your staff have earned.

Got all that? Great! You can never have too many credibility-building items at your disposal, so the following are great additions, as well. Just make sure not to throw all of your items at potential contacts at the same time. You don’t want to overwhelm anyone, though it would be incredibly easy to do so. Look to have these on-hand in case someone requests them:

  • Testimonial letters from satisfied clients;
  • Photos of key customers;
  • Unpublished articles;
  • Any of your new-product announcements or press releases;
  • Question-and-answer sheets;
  • A one-page, faxable flyer.

With a little foresight, it can be incredibly easy to get all of the basic supplies you’ll need to prove your credibility and increase your word-of-mouth marketing campaign.

What items do you use on a regular basis to show your potential clients and business networks that you are a credible candidate to help them with their needs? Let me know in the comments below!

The VCP Process®: V + C Does Not = Pstring(37) "The VCP Process®: V + C Does Not = P"

Lately I have seen a lot of people who have been using the VCP Process® (Visibility, Credibility, Profitability) like it’s a formula: Visibility + Credibility = Profitability.

The fact remains, however, that VCP is a referral process, not a sales process. If the majority of your clients aren’t giving you referrals, then you are only at Credibility with your clients, not at Profitability. It’s possible that you can have a lot of Visibility and a lot of Credibility, but NOT have Profitability. Rather than a formula, VCP is a continuum.

Once you achieve Credibility (and not before), you then need to start asking for referrals in order to achieve Profitability. Profitability does not result automatically from Visibility and Profitability.

If you were previously unfamiliar with the VCP Process and have questions about it, please ask them in the comment forum below.  I believe that VCP is the single most important concept in networking and I’m more than happy to answer your questions.  Also, if you’re familiar with VCP and you’ve been using the process for a while, please share some of your experiences–I’d love to hear them.

Networking Is a Marathon, Not a Sprintstring(38) "Networking Is a Marathon, Not a Sprint"

The fact is, networking truly is a marathon of an endeavor–it’s most definitely not a sprint.  I have met so many people who practice what I call ‘hyperactive networking’ and they mistakenly approach networking at the speed of an all-out sprint–they want to be absolutely everywhere and meet absolutely everyone and they go, go, go ALL of the time until they soon inevitably burn out, ‘collapse,’ and give up.

It’s a real shame because if these people would, from the beginning, just slow down and take the time to develop a networking strategy and understand that networking takes time, patience, hard work, dedication, commitment, and endurance, they would be reaping great rewards from their networking efforts instead of exhausting themselves with nothing to show for it in the end.

Networking at its core is about taking the time to build genuine, trusted relationships.  Sure, visibility is important, but without building trust right along with it, visibility won’t get you very far in the long run.  You can run around all day long going to networking events and shaking people’s hands, but if you’re not spending time following up and developing trust with the people you meet, then you haven’t really achieved much of anything that will actually give you results from your networking efforts–do not confuse activity with accomplishment. 

So, what are your tactics for pacing yourself in the marathon of networking?  What actions do you take to strategically build relationships?  I’d love to hear from you so please share your thoughts and ideas in the comment forum below–thanks!

Success through Profitability & Abundancestring(46) "Success through Profitability & Abundance"

In this brief video filmed at a recent TLC (Transformational Leadership Council) conference, I talk to my good friend Raymond Aaron about our respective contributions to the newly revised version of Jack Canfield’s book THE SUCCESS PRINCIPLES.  

I am beyond honored to have been asked to contribute to the book and, because of that, I wanted my portion of the book to focus on the most valuable, useful, beneficial information I could possibly offer within my field of expertise.   That information is the concept of the VCP Process®–how to build visibility and credibility to ultimately achieve longlasting success through profitability.

Raymond, a world renowned success coach, offers eye-opening information about what blocks us from enjoying success through abundance and how to overcome those road blocks.

Have you read THE SUCCESS PRINCIPLES?  If so, I’m eager to hear your thoughts on the book in general or on a specific section or sections which resonated with you the most.  Please share your thoughts in the comment forum below.  Thanks!

For more information on THE SUCCESS PRINCIPLES, please visit: www.TheSuccessPrinciplesBook.com.

Are You Walking the Talk in Your Business?string(42) "Are You Walking the Talk in Your Business?"

I recently saw someone’s Twitter update telling me all about how his vitamin line will not only make me skinny and healthy, but will also make me wealthy. While there is nothing objectionable about any of these outcomes, the jarring reality is that the man promoting this wonderful opportunity is neither skinny, nor healthy, and he had just been posting updates about how he was desperately trying to dig himself out of debt!

Do you see the disconnect here? I’m sure you have seen people at networking meetings and events who will stand, introduce themselves, and deliver a promise-filled monologue about how their product or service will bring you all kinds of things which they themselves obviously do not have the benefit of enjoying.

Photo courtesy of marin at FreeDigitalPhotos.net

Photo courtesy of marin at FreeDigitalPhotos.net

What’s missing is congruency. When your professional message is not congruent with your personal situation, your networking efforts will not be effective. If you are promoting yourself as a wellness coach, and yet you are often sick and carrying 20 extra pounds, there is a jarring incongruence for which it will be hard for you to compensate. When I want to refer my colleagues to a wellness coach, I will refer one who is healthy, fit and obviously achieving the results she promises I will receive from participating in her program.

This may seem logical, but I often see people all over the world with incongruent messages. Ask yourself how congruent your message is.  If you’re a professional organizer, is your briefcase a disaster? If you’re a car detailer, how does your own vehicle look? If you have never done so, take stock today of your message. Evaluate what you’re saying the benefits of your products or services are compared to what you are showing people they are.

Ralph Waldo Emerson once said, “What you do thunders above your head so loudly, I cannot hear the words you speak.” In his book Inside the Magic Kingdom, Tom Connellan calls this “walking the talk.” How are you doing when it comes towalking the talk in your business? It will have a definite effect on the success of your networking efforts.

Share a story with me about someone (don’t name names!) whose message was not congruent with their actions.  I’d love to hear other stories.

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