In this video, Cheryl Hansen, a Trainer and Franchisee with the Referral Institute, explains that most people tend to focus only on existing clients as their main source for business referrals and they neglect the seven other referral sources which they could be developing simultaneously to generate unlimited opportunity for new referred business!
Cheryl highlights community service organizations and casual contacts as just a couple of commonly untapped referral sources and urges businesspeople to start developing all eight of the referral sources which are outlined in the book The World’s Best Known Marketing Secret and listed below . . . which of them are you going to make a commitment this week to start developing? Leave a comment and let us know . . .
The Eight Referral Sources:
- People in Your Contact Sphere
- Satisfied Clients
- People Whose Business Benefits from Yours
- Others with Whom You Do Business
- Staff Members
- People to Whom You’ve Given Referrals
- Anyone Who Has Given You Referrals
- Other Members of Business Referral Groups
If you’d like a more specific description of any of the eight referral sources, simply leave a request in the comments section–I’m more than happy to write a blog with further details regarding any/all of the above sources.