Today’s topic comes from Dr. Misner’s book Avoiding the Networking Disconnect. Dr. Misner’s co-author Brennan Scanlon came up with this system for following up with new contacts after meeting them at networking events. It’s called the 24/7/30 Followup System.
The 24/7/30 Followup System.
When you meet someone at a networking event, drop them a note within the first 24 hours. It can be a personal handwritten note or an email, just make sure to use whatever approach that you will do consistently.
Within 7 days, connect with them on social media. Make a connection via LinkedIn or Facebook. Follow them on Twitter or join them on Google+. Find ways to connect and engage with them via the social media platform(s) you are most active on. Do NOT do this as a way to “sell” to them, do it as a way to start to establish a meaningful connection with them.
Within 30 days reach out to them to set up a 1-2-1 meeting. If you live near each other, meet in person (that is almost always best). If you are far from one another, set up a meeting via Skype or by phone. At this meeting find out more about what they do and look for ways to help them in some way. Don’t make it a “sales call” make it a relationship building opportunity.
If you do the 24/7/30 approach to your follow-up, you will establish a powerful routine that will help you to make your networking efforts meaningful and successful.
“Avoiding the Networking Disconnect: The Three R’s to Reconnect”