Your business thrives by networking. Staying in touch is an important part of the networking process. Networking is much more than making contact with others and getting new business from them. The golden rule of networking is staying in touch with your clients. You strengthen your business relationships by fostering solid relationships with clients.
During “The Great Pause of 2020”, we started working from home. We created a plan to get through this situation with our businesses. Because we could not go to our usual places to network face-to-face with others, we took action and learned how to network online to stay in touch with people. Now, we need to plan on what we are going to do when society returns to the “new normal”. We need to get back in touch with those people that you have not seen or spoken with recently by focusing on strengthening these business relationships.
Here are six ways for staying in touch with your clients and strengthening your business relationships:
Spread out your phone calls.
Regular contact is important right now regardless of the type of relationship with your clients. Two short phone calls are more beneficial than one long call. Each phone call becomes an opportunity to strengthen the relationship and to enhance your credibility.
Schedule the phone calls predictably.
Stay in contact with your clients. Train them to expect to hear from you at certain times. If you usually contact certain customers during the first week of every quarter, they will come to expect it and will budget time for you.
One phone call leads to the next phone call.
Before concluding your telephone conversation, schedule the date of your next phone call. With this commitment, you are more likely to follow through. This practice establishes a chain of contacts, with each phone call leading to the next.
Assume responsibility for your phone calls.
Take the initiative and stay in touch with your customers. When clients do not feel cared for, they are more likely to leave. You are more likely to head off potential problems by staying in touch with them by picking up the telephone and calling them these days.
Invite them to your online networking events.
One way of making sure to stay in contact with your customers is to invite them to join you at your online networking events. This is a great way to introduce your customers to other people.
Stick to your plan for staying in touch with your clients
Occasionally your clients will telephone you. Do not let this interfere with your contact schedule. Do not count it as one of your prescheduled phone calls when they initiate the phone call.
People need their network, now more than ever. Maintain a powerful personal network by telephoning your clients and adopting these tips right now. You will have a stronger business tomorrow because of the actions you take today by staying in touch with your clients.