Making Business Personal Is Sometimes a Very Good Thing

In this short video, business networking expert Charlie Lawson demonstrates how powerful storytelling can be in relation to networking for your business and he does it by none other than . . . you guessed it . . . telling a story.

The fact is, you can tell someone what you do for a living all day long but chances are, that’s not going to make you stand out.  You need to start relaying true stories about how your products and services have had a significantly positive impact on the way your customers feel and the quality of their lives.

As Charlie says, “The story is what gets us and the more we make our stories about what we do in business personal, the more results we’re going to have.”

Do you have a powerful, standout story about how your products or services have impacted your customers?  If so, I’d really love to hear it–please share your story in the comment forum below.  Thanks!


One thought on “Making Business Personal Is Sometimes a Very Good Thing

  1. Hi Ivan — Thank you for this post. I spoke about the 3+1 formula for BNI member success & also shared this video with my chapter. They loved it & are telling more stories in their infomercials & presentations. Do you have any recommendations on how to improve our storytelling skills, particularly for presentations & keynote speeches?

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