Small but Mighty - Dr. Ivan Misner®

Small but Mighty

So many times we take our business cards for granted, and we so easily forget to carry and use this compact, energy-efficient, low-cost, low-tech instrument–a self contained device with no gears, springs or batteries that keeps working hours, weeks, years and even decades after it has left our hands.

I’ve said this many times before. But since I haven’t blogged about it in a long time, I thought it’d be a good time to reiterate that the business card is the most powerful single business tool, dollar for dollar, that you can invest in.

Your business card serves a multitude of functions–none of which goes into action until the second you give it away!

BENEFITS OF THE BUSINESS CARD:

  • It tells people your name and the name of your business.
  • It provides your address, telephone number, fax number, e-mail address, website and other ways of contacting you.
  • It lets people know who you are, what you do, what your qualifications are for doing what you do, how the things you do can help them and, perhaps, even what you look like.
  • It demonstrates in text and graphics why a person should consider doing business with you rather than somebody else.
  • It can give others a taste of your work, your style, your personality–even your voice.
  • It can persuade the person you give it to that you are intelligent, creative and resourceful.
  • It can be so unusual, attractive, strange, charming or funny that it sticks in the memory like a great radio or television ad.
  • It can present the same messages to anybody who gains possession of it, long after it has left your hands for the last time.

WHAT’S MORE . . .

  • It never needs repair or maintenance.
  • It requires no license to own or operate.
  • It can be carried by the dozens in your shirt pocket or purse.
  • It fits easily and unobtrusively in your hand and starts working automatically the instant you hand it to someone.

Here’s the bottom line: this amazing little tool, this tiny advertisement that keeps working and working, is the most cost-efficient promotional device you can own. If you haven’t given much thought to your business card lately, or have been neglecting to hand it out at every opportunity, now’s the time to start paying attention to your business card and utilizing it to reap the great benefits.

Related Posts Plugin for WordPress, Blogger...

Subscribe For More Articles

7 thoughts on “Small but Mighty

  1. Business cards are indeed a very useful and essential tool to a professional business person/networker however they are static from the moment they are printed.

    If you change your details ie phone number, address or even add new services to your portfolio the business card will not update this information.

    You can enhance your business card by adding a keyin code to it. This allows your potential clients to transfer your business card information to their computer’s address book with a few key strokes – no manual transcriptions, no typos, no hassle! You’re clients can also subscribe to your business card to receive any changes in your contact details.

    Check it out http://www.keyin.biz, empower you business card…

  2. Business cards are indeed a very useful and essential tool to a professional business person/networker however they are static from the moment they are printed.

    If you change your details ie phone number, address or even add new services to your portfolio the business card will not update this information.

    You can enhance your business card by adding a keyin code to it. This allows your potential clients to transfer your business card information to their computer’s address book with a few key strokes – no manual transcriptions, no typos, no hassle! You’re clients can also subscribe to your business card to receive any changes in your contact details.

    Check it out http://www.keyin.biz, empower you business card…

  3. I checked out keyin.biz that is a pretty cool site and product. I have http://www.SpartX.com to be a better resource for both virtual and print business cards. It is essentially a one stop shop for business cards and also has a virtual rolodex to manage them. I agree with Ivan the business card is really the currency of business networking.

    @SteveGonzalez

  4. The amount of recommendations you get doesn’t just depend on how good a product or service you provide does it?

    I do agree that this is the most important thing. What most people overlook is that it also depends on how good your happy recommeder is at recommending.

    We often do our best and then hope for the best. I mean what more can we do?

    We can’t send them to night school can we?

    Also best recommendations are usually from the heart not because of some incentive.

    So how can we get them more effective at recommending?

    Ivan you are right arm them with a mini brochure of your business!

    BTW I did meet 4 years ago after a you had done a brilliant London training and showed you an answer

    Best Wishes Peter

Leave a Reply

Your email address will not be published. Required fields are marked *

   Follow Me

Get every new post delivered to your inbox