Richard Branson’s ‘Plan B’ Initiative for a Better World–How You Can Make a Difference

[Note – unfortunately, there was a lot of wind during this recording.  We did our best to edit it out.  Thanks for understanding.]

I mentioned in a previous blog, “Virgin Territory,” that I recently visited Necker Island and had the opportunity to spend some time with Richard Branson.  During that visit, Richard was kind enough to take a few minutes to record this video with me and share what his ‘Plan B’ initiative is all about.

The ‘Plan B’ concept aims to bring businesses together in a united effort to achieve greater social responsibility and a better, more sustainable planet.   Watch the video now to find out how you can be a part of the ‘B Team’ and play a part in making the world a better place for us all to live in.

What are your thoughts on this concept?  Do you share Richard’s ideas about the importance of businesses placing higher importance on social responsibility and bettering the environment?  What might you be able to do in your business within the coming weeks to bring it more in line with the ‘Plan B’ concept?  Please share your thoughts and ideas in the comment forum below.  Thanks!

4 thoughts on “Richard Branson’s ‘Plan B’ Initiative for a Better World–How You Can Make a Difference

  1. THIS would work towards most people’s idea of a better place and a better planet to live in and on. It brings to mind the concept of shop owners on an avenue with each of them sweeping the area in front of their respective businesses. When they all do it, the streets and store fronts are always clean and free of debris. Taking responsibility for ourselves and our own “store fronts” would be a first step in this endeavor which will spread outward in our efforts. Let’s face it because Richard and most of us have said it, “…’Plan A’ hasn’t worked…”
    Let’s start!

  2. This is very much in alignment with the philosophy of Anita Roddic – founder of The Body Shop: “In terms of power and influence, you can forget the church, forget politics. There is no more powerful institution in society than business – I believe it is now more important than ever before for business to assume a moral leadership. The business of business should not be about money, it should be about responsibility. It should be about public good, not private greed.”

    Wouldn’t it be great if BNI were to align itself with this philosophy – to have a goal of assisting businesses to develop and grow in a sustainable and ethical way.

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