Use Reporting to Strengthen Your Network - Dr. Ivan Misner®

Use Reporting to Strengthen Your Network

Playing the role of reporter by interviewing a member of your network for an article or while doing research on a subject he’s familiar with, for example, is a great way to elicit information and advice from members of your network.

How can this benefit you? The reporting approach benefits you in two ways. One, you learn more about your network member. Two, he appreciates the visibility you give him. Also, he will probably be more willing to meet and cooperate with you in other situations, thereby strengthening your relationship, and others will seek you out as an authority or ask you to do articles or research on them. People in business like exposure, especially if it’s free.

Here are some tips on how to properly begin playing the role of reporter and getting more from your network:

  • Interview your subject to get information worthy of being publicized–something he’s doing or has achieved, or simply his opinion.
  • Take pictures of, and with, your subject when appropriate.
  • Publish the information for its largest possible audience in school, church, community, local or national publications.
  • If appropriate, offer to include your network member’s name in any article or research to which he has contributed information.
  • Distribute complimentary copies of your articles or findings to people important to your targets.
  • Make no guarantees that what you write will be published.

After you’ve interviewed one or two of your network members and gotten some exposure for them, come back and leave a comment letting me know what occurred as a result of your efforts. I’m betting you’ll be pleasantly surprised at the outcome. 🙂

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8 thoughts on “Use Reporting to Strengthen Your Network

  1. Hey Ivan –

    Terrific thinking!

    I’m actually preparing to interview some fellow BNI members for podcasts, so this blog is perfectly timed.

    Thanks for the ideas!

    Looking forward,

    Jonathan Flaks

  2. Hey Ivan –

    Terrific thinking!

    I’m actually preparing to interview some fellow BNI members for podcasts, so this blog is perfectly timed.

    Thanks for the ideas!

    Looking forward,

    Jonathan Flaks

  3. Took this advice, reached out to two very successful alumni of the university that I attend in the field that I am most interested in. Worked out great. I even read one of their books Rob Tuchman’s Young Guns, a story about how he was able to create a network so large that he sold his product to them and ended up selling his company for 10 figures. A must read!

  4. I love the concept of the interview when you meet a new prospect or partner. The more you find out about who you are talking to the more you can identify how you can help them!

  5. i really enjoy reading your blog and i’ve been following from a distance and finally felt i should let you know. keep posting. is there a RSS feed? I just found bloglines and want to put your blog in there.

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