Quantity is Good but Quality is King

The more people you meet at an event, the more successful your networking efforts are–and that’s simply not the case.  Instead, the quality of the connections you form is much more significant than the quantity of connections you make.

A few years ago, I had a long conversation with a good friend who was considered a networking expert in Europe.  He did a lot of work with online networking or social networking.  During this conversation, we got into a fundamental disagreement on the subject.  He believed that networking was first and foremost a numbers game.  He said that “the more people you were connected to the stronger your network.”  At first, I went along with this comment agreeing that the number of people in your network was in fact, very important.  I then said, “the only thing more important than the quantity of people was the quality of people in your network.”  Suddenly, our paths diverged.  He said the “quality of people in your network are really not that important, instead it is all a numbers game.” 

To this day, I steadfastly disagree.  Networking is not a numbers game.  It’s more like a people puzzle.  It’s about building relationships with the close people in your network.  That means that it’s about finding ways to interconnect the relationships you have to build a powerful personal network.  In order to do that – you actually have to have a fair number of quality relationships in that sea of contacts.

If your network is a mile wide and an inch deep, it will never be successful.

Instead, your network needs to be both wide and – in places, deep.  That is, you need to have a wide set of contacts but some of those need to be connections that go deep.  Therefore, the quality of your network is just as important, if not more important than the quantity of your network.  This doesn’t mean that quantity isn’t important.  It is important.  The thing is that a small network of quality people limits your success.  However, a large network with multiple quality relationships makes for a much more powerful, personal network.

It is a little like your left hand and your right hand.  Both are really important. But one is generally stronger, more powerful, and generally used more than the other. You can’t accomplish what you want as easily without both.  However, one is the stronger hand.  This is similar to the quantity vs. quality argument in networking.

I believe that it is NOT, what you know, or who you know – it’s how well you know each other that counts.

Strong relationships take simple “contacts” and turn them into powerful “connections.”  It doesn’t really matter if I have an amazing database of people with many phone numbers.  What really matters is if I can pick up the phone and ask some of them for a favor and they take my call then are willing to do that favor.

By the way, since that argument a few years ago, my friend is no longer in the networking business.  Quantity is good but quality truly is King.

3 thoughts on “Quantity is Good but Quality is King

  1. I’m truly curious… If networking is so powerful and your friend was doing so well, why did he get out of it? And how does that impact his belief that quantity is king over quality?

    1. Kimmer, my friend focused on quantity almost exclusively. He didn’t think quality was very important. The “unsaid” meaning of my point is – “how did that work out for him?” Not so good.

  2. Dear Dr. Misner, A relatively new member of my chapter whom I knew nothing about, outside of chapter called me last week and said she had a favor to ask me and I was not allowed to say no. At the previous week’s chapter meeting I apologized to a member which I had given a referral for myself, but found out I could not afford the money to complete the promise. She said she knew how to meet that need for me and I would be hearing from someone to make arrangements to take care of it. During this time with her on the phone I found that she had lost a son some years ago from having used drugs and that she would not be at this weeks meeting because it will be the 5th anniversary of the death of her 6 year old daughter who died with brain cancer. It turned out that the gentleman who took care of my problem ( which was just air conditioning for my car) was a former member of our chapter and his daughter had experienced the loss of twin baby boys. I have 3 daughters, 5 grandchildren and 2 great grand daughters. My mother died of cancer at age 46 when I was 11, My Brother died of Cancer at age 54. When we get to really know one another we realize how blessed we are. I was blessed to be thought of and taken care of by my BNI family.
    “Grandma Kidd”

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