The Power of Being Specific
In this video, I explain a great technique for getting your referral partners to really hone in on and start passing you more and more of the exact type of referrals that you ideally want. The technique is simply to focus on being as specific as possible.
In order to demonstrate just how powerful specificity can be, I take you through two 10-second exercises which clearly convey how results can be significantly greater when we take care to be specific. You’ll need a pen and a piece of paper to participate in the exercises so be sure to grab those two things before watching the video and please feel free to leave a comment sharing your thoughts on this video and/or any effective strategies you may have which help you focus on specificity with members of your network.
I actually had a shorter second list. Not much is white in my refrigerator. Now if you’d used green instead of white, it would have confirmed the premise.
I loved the exercise and will apply on the 4 min training time in my group. <thank you.
Great exercise and timely! Preparing my first 10 minutes presentation, which will be done in January. Helps me focus on what I need to say.
Great thoughts on being specific. I actually came up with more white things in my refrigerator, but both lists were pretty even. Usable content.