What is the VCP Process?

The key concept in referral marketing is relationships. The system of information, support and referrals that you assemble will be based on your relationships with other individuals and business...
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7 Ways to Connect with Networking Partners

1.  Arrange a one-to-one meeting. Meeting a referral source in person is an excellent opportunity to learn more about his business and interests. Prepare some questions in advance so that the co...
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6 Ways Your Referral Source Can Turn a Referral Into a Customer

Let's say that upon getting a business referral, you simply take down the name and contact information of the potential customer from the referral source. Sometime later, you call the prospect a...
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If You’re Not Inviting, You’re Missing Out

Inviting prospective referral sources to an event you're attending, hosting or participating in as a featured guest, exhibitor, panel speaker or award recipient is a great way to enhance your co...
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Give Valuable Information, Get More Referrals

Last week I posted a blog on the benefits of turning to your network for advice. It's also very important to remember that everyone benefits when you give valuable advice to your network. Thi...
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