Networks are coalitions of business professionals who, through a mutual support system, help each other do more business. Notable networking, when done right, is anything but superficial. On the contrary, it benefits all parties, not just one. If you want to build a word-of-mouth-based business, it must be based on the concept that givers gain; that is, if you want to get business, you have to give business to other business professionals. I believe the evidence to support this philosophy is overwhelming. People who are willing to give business will get business.
With Notable Networking, many of the people with whom you network may be friends or become friends. The key to building a word-of-mouth-based business is mutual support, relationship building, and the development of lasting professional friendships. Members of a network are there to further their own business by helping each other. By meeting regularly, networks allow business people to get to know each other. It’s through this exposure that people learn more about each other’s businesses and feel comfortable about referring one another.
There is also a network that extends beyond the members of a networking organization. Each member of a network knows dozens of people who, in turn, know dozens of others, and so on. As such, a group of thirty to forty may know thousands of other people throughout the business community. Thus, networks often have a greater impact than their size may initially indicate. This is especially true in tight-knit groups that meet regularly and track the quantity and quality of referrals given.
No matter what networking situation you may find yourself in, always strive to be a notable networker by remembering that the key to building a word-of-mouth-based business is mutual support, relationship building, and the development of lasting professional friendships. Do this and you can’t go wrong.