Networking on the Net - Dr. Ivan Misner®
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Networking on the Net

Are you suffering from “networking withdrawal”, missing networking at business functions? If you answered yes, you are not alone. In only a few short weeks, an entire technology, vocabulary, culture, and virtual marketplace have been born. Cyber entrepreneurs, online customers, and a whole new net economy have evolved at a blinding speed.  It is no wonder so many business owners are at a loss about what to do and how to do it when it relates to the Internet and their business. The net is to the world what the printing press was hundreds of years ago. It is to the world what radio and television were only decades ago. The Internet has opened doors and opportunities these days in a way beyond anything that has preceded it.

The Internet is an excellent vehicle for networking via social media and “Zoom Room” communities. These communities allow people to connect online regularly, exchange information and ideas, and get to know one another a little better. Besides, staying in touch via the Internet is our only option these days of working from home during “The Great Pause”. I’ve found the net to be a very powerful mechanism for regularly connecting with people with whom I already have a casual relationship. That’s the key–that the Internet is a great tool for staying in touch with people you’ve already established a connection with. Granted, you may do some business with people that you’ve met on social media. However, for the most part, people do “repetitive” business with people they know and trust.

Learn how to utilize the net as part of your networking strategy.

  • Understand that your business fundamentals might need to quickly adapt to the “new normal”
  • Create a social media business plan for your online marketing
  • Develop your online networking skills
  • Update your company’s look and brand with a new website to reflect what is happening with your business during “The Great Pause”
  • Learn how to network on the internet and stay connected with platforms such as “Zoom”

Those businesses that neglect to consider these issues today will most surely be a casualty of this new technology tomorrow. But more importantly, those businesses that do consider these issues today will be the success stories of tomorrow. When done properly, networking on the net can truly make a difference in the amount of business your company generates. Not only now while we are all working from home, but when we return to our “new normal” at the office after “the Great Pause”. With the right approach, you can use it to build a wealth of resources and contacts that will help make your business very successful now and in the future.

Sure, I’ve seen some business relationships begin, develop, and prosper via the net. However, I have found that most repetitive referral relationships start through personal contact and are maintained via Internet communication. We live in the Internet age, where change seems to take place at light speed. Now, more than ever, you need your network. Work together with them by networking online. If you’re in business today, you need to be on the net.

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