When planning your weekly networking presentations, lead with your LCD’s.
It is very important to be prepared to introduce yourself by breaking down your business into your LCD’s (Lowest Common Denominators). Each week, create a business educational curriculum to train your sales force to focus on just ONE aspect of your business.
For example, each week just focus on one LCD’s :
– A service
– A product
– A benefit
When you want to nail a presentation, start by explaining your lowest common denominators, or the most immediate, universal value of your business. Your LCD is your secret weapon. What are the various “keywords” others would use to search for you online? These keywords are your LCD’s.
Click on the graphic below, or click here, to see this video. Learn more about developing this training approach for your weekly presentations.
This is a part of what I call the “Ivanisms Series”: all of my personal quotes and phrases and why they have worked for me.