The majority of businesspeople like to network as a powerful way to generate business. Therefore, if you hate networking, watch my doodle video.
Networking involves building a strong relationship. Furthermore, networking is not like “cold-calling”. Instead, it is a conversation with someone to build a relationship with them.
According to the research I did years ago for the book: Business Networking And Sex (not what you think):
- 57% of the respondents were comfortable or loved networking
- 37% of the respondents were somewhat comfortable networking
- 6% of the respondents were uncomfortable or did not like networking
Why are the 6% of business people not networking as a way to grow their business? There are four reasons why people resist networking:
- Frozen by their fear
- Too busy at work
- They are “hunting” for business
- Not good listeners
Networking is indeed like farming. Commit to mastering what it takes to efficiently and effectively harness the potential in your “relationship crops” and you will reap a bountiful harvest of mutually satisfying relationships and sustainable growth in your business.
Networking is the process of developing and activating your relationships to increase your business, enhance your knowledge, expand your sphere of influence, or serve the community. It is a lot more interesting than cold-calling.