To some businesspeople, networking is something to try when they’re hurting for business. However, networking is actually a primary strategy for generating business relationships that lead to more referrals. When done correctly, networking is a proactive strategy for business growth, not a reaction to slow business.
I think the most important single idea in networking is to do what others don’t. Doing what others don’t gives you an edge. It can position you head and shoulders above your competition. It helps you stand out in a positive way and, when you do, people are attracted to you and your business, and your success grows stronger, deeper and more durable.
So go beyond the norm. Take the time to gather information for improving your business by getting straightforward feedback from people. This will help you identify your business’s strengths and weaknesses so you can take corrective action. Some more ideas that most people don’t take the time or effort to implement are:
- Adopt the attitude of a host at networking mixers
- Use your influence and professional status to help members of your network solve problems
- Learn to specifically ask for referrals
- Take every opportunity to educate yourself on how to better your business and your networking efforts
What is something you do to go beyond the norm and do what most people don’t when it comes to your networking efforts? There are so many things you can do to stand out from the crowd and I’d really love to hear your ideas. Thanks!