How to Get an Edge and Stand out in the Networking World

To some businesspeople, networking is something to try when they’re hurting for business.  However, networking is actually a primary strategy for generating business relationships that lead to more referrals.  When done correctly, networking is a proactive strategy for business growth, not a reaction to slow business.

I think the most important single idea in networking is to do what others don’t Doing what others don’t gives you an edge.  It can position you head and shoulders above your competition.  It helps you stand out in a positive way and, when you do, people are attracted to you and your business, and your success grows stronger, deeper and more durable.


So go beyond the norm. Take the time to gather information for improving your business by getting straightforward feedback from people.  This will help you identify your business’s strengths and weaknesses so you can take corrective action.  Some more ideas that most people don’t take the time or effort to implement are:

  •  Adopt the attitude of a host at networking mixers
  • Use your influence and professional status to help members of your network solve problems
  • Learn to specifically ask for referrals
  • Take every opportunity to educate yourself on how to better your business and your networking efforts

What is something you do to go beyond the norm and do what most people don’t when it comes to your networking efforts?  There are so many things you can do to stand out from the crowd and I’d really love to hear your ideas. Thanks!

4 thoughts on “How to Get an Edge and Stand out in the Networking World

  1. I always ask a question of the speaker of the day. Here;s a chance for people to remember you. It takes courage to stand before a crowd. It will certainly leave a lasting impression, if you are confident and maintain good eye-contact.

  2. Wear a Name Badge. When I dress in the morning, my BNI name badge is part of my attire. It has only my first name in large letters and my memory hook in much smaller print. It is a conversation starter. People I’ve never met say ‘Hello’ in public places. After they approach, they may ask, “What is you last name?” When they read my memory hook they ask, “What does that mean? I Have a Passion for Dirty Air!” Some people ask about BNI. I’ve learned that anonymity is the enemy of success and we need to do everything that we can to get and keep conversations going. There are no strangers, because everyone within 50 feet knows my name!

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