If you’re like most people, you aren’t prepared to accept help at the moment it’s offered. You let an opportunity slip by because you haven’t given enough thought to the kinds of help you need. When help is offered, it’s to your advantage to be prepared and to respond by stating a specific need. Don’t let the next opportunity for others to help slip through your fingers! Being prepared with some simple examples of five more ways others can promote you and your business from my book Networking Like a Pro that can make a real difference in the success of your business.
Make initial contact with prospects and referral sources.
Instead of just giving you the phone number and address of an important prospect, a network member can phone, email or meet the prospect first and tell them about you. When you make contact with the prospect, he will be expecting to hear from you and will know something about you. Better yet, your source can help you build new relationships faster through a personal introduction to that person. Ideally, they would provide you with key information about the prospect while also telling the prospect a few things about you, your business and some of the things you and the prospect have in common.
Arrange a meeting on your behalf.
When one of your sources tells you about a person you should meet or someone you consider a key contact, they can help you immensely by coordinating a meeting. Ideally, they’ll not only call the contact and set a specific date, time and location for the meeting, but they’ll also attend the meeting with you.
Publish information for you.
Network members may be able to get information about you and your business printed in publications they subscribe to and in which they have some input or influence. For example, a referral source who belongs to an association that publishes a newsletter might help you get an article published or persuade the editor to run a story about you. Many companies showcase topic-specific experts in their newsletters; you could become the expert in your field for some of these.
Form strategic alliances with you.
Of all the kinds of support that a source can offer, this one has the greatest potential for long-term gain for both parties. When you engage in a strategic alliance, you’re developing a formal relationship with another business owner that says you’ll refer him business whenever possible and they’ll do the same. This works best in businesses that are complementary.
For example, a handyman would find advantages in forming an alliance with a real estate agent, because they continually encounter people who need home repair work done. Conversely, a handyman probably deals with homeowners who are considering selling their homes after the handyman is finished making repairs. Such strategic alliances can work with a number of other businesses (CPAs and financial advisors, mortgage brokers and real estate agents, hotel salespeople and event planners and so on). The key is to find the person with the right complementary business and then make it work for both of you.
Connect with you through online networks.
When people connect with you online, you can notify them about your events or projects and you can receive the same kind of information from them. They can see your business profile and biographical data and can refer you to people in their networks. Once connected, they can provide recommendations and testimonials for the rest of your network to view.
Last week I shared the first part of this series with, “Five Ways Others Can Promote You”. Put your networking circle to work for you with these additional ways others can promote you to generate new business. When other people offer to help you spread the word about your business, have these ten ideas ready to go.