In this video, I talk to Ireland-based business networking expert Sandra Hart about the importance of embedding the facts about your business within the form of a story.
When you’re networking or advertising for your business, the most powerful way to present your message is to use a story to ensure your message is heard. Facts by themselves are, for the most part, simply not memorable to most people. If you are a banker and you tell people that you specialize in offering low-interest home loans, people may remember that your bank offers loans, but whether or not they remember what kind of loans you specialize in is left to chance. However, if instead of simply stating that you specialize in low-interest home loans, you tell a story about how you helped a young family of four to overcome their financial struggles by granting them a low-interest home loan, and how this enabled them to purchase their dream home in the sought after Sunny Pines community, you can bet people are going to remember you when they run across someone looking for a home loan.
Remember, facts only tell but stories sell . . . why is this? Because people don’t emotionally connect to facts. People emotionally connect to stories and this is what makes stories memorable.
What is an example of a memorable story you could tell about your business that would powerfully present a fact (or several facts) about the products/benefits/services your business offers? Please share your story in the comment forum below. Thanks!