Expanding Your Overall Sphere of Influence

The foundation of any word-of-mouth marketing effort is people.  Your sphere of influence represents the overall number of people with whom you network. These are people you know either very well or as casual acquaintances.  To evaluate your sphere of influence, take inventory of the people you already know.

Surprisingly, many people have never established effective networking relationships with others they’ve known for a long time.  Preparing your inventory is as simple as asking yourself, “Whom do I know?” or, “Who knows me?” This includes everyone with whom you interact or might interact with, personally or professionally:

  • Clients
  • Business associates
  • Vendors
  • Creditors
  • Employees
  • Friends
  • Family members
  • Others

Go through your software database, e-mail contacts, Rolodex, mobile phone contacts and business card collection. Discard the names of all people who have moved on or with whom you’ve lost touch. Analyze your relationships with the ones you feel are still current. Ask yourself, “How well do I know them?” Then determine whether each individual is a Strong Contact (a close associate with whom you will network actively) or a Casual Contact (an acquaintance with whom you will network passively).

Remember, the more people you network with actively, the greater your sphere of influence will be.

2 thoughts on “Expanding Your Overall Sphere of Influence

  1. I recently had a conversation with a gentleman who was telling me how many business cards he had been picking up lately. When I asked him what kind of system he uses for following up with those people, he looked at me like I was from outer space and said he keeps them in his desk drawer for “future reference”. Obviously, he has no system.
    My business cards are seperated into the two categories Ivan mentions (strong and casual contacts) along with a third- ones that make good bookmarks or toothpicks!

    Shawn McCarthy BNI ED Ventura County, Ca.

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