Enhancing Your Reputation through Referral Marketing

For those of you who think the referral process is the safest form of doing business, here’s some information that may surprise you . . . the referral process is, in reality, the least safe form of doing business yet it is well worth the risk if you do it right and it can significantly enhance your reputation and contribute to the growth of your business.

In this brief video, I talk about how referral marketing can not only enhance your reputation but can also result in a “win-win-win” situation for you, the person who refers people to you, and for the client who was referred to you and ends up using your products and services.

If you have a story or an example of how referral marketing helped you enhance your reputation, I’d love to hear it so please leave your thoughts in the comment forum below. Thanks!

3 thoughts on “Enhancing Your Reputation through Referral Marketing

  1. Agree, it is a double-edged sword. We need to carefully pick the right people. Sometimes, people thought we are not helpful because we don’t want to give them referrals, in fact, they cannot be trusted.

  2. When my #1 client referred me to his wife, that was the high-trust win-win-win IM talks about. Thanks for the opportunity to share another great article.
    Shelley Baur, Author, Integrity-Based Communications

  3. I once met a commercial realtor who was having a difficult time getting financing for a client due to special circumstances.
    I referred her to the business banker in my BNI Chapter.
    The next time I spoke to the realtor, she THANKED me for referring me to this person, and since that time, whenever she has needed a connection, she calls me and finds out who I recommend. I have gained the reputation of being a great connector, and a reputation of referring quality people.

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