For those of you who think the referral process is the safest form of doing business, here’s some information that may surprise you . . . the referral process is, in reality, the least safe form of doing business yet it is well worth the risk if you do it right and it can significantly enhance your reputation and contribute to the growth of your business.
In this brief video, I talk about how referral marketing can not only enhance your reputation but can also result in a “win-win-win” situation for you, the person who refers people to you, and for the client who was referred to you and ends up using your products and services.
If you have a story or an example of how referral marketing helped you enhance your reputation, I’d love to hear it so please leave your thoughts in the comment forum below. Thanks!