Small business consultant and author Michael E. Gerber is about to create a literal trilogy, including “The E-Myth Revisited”, “Awakening the Entrepreneur Within” and “Beyond The E-Myth”, and he’ll bring them all together. I chat with him about this on this video.
The books in his Trilogy
In his book, “The E-Myth Revisited”, Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Michael Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, he draws the vital, often overlooked distinction between working on your business and working in your business.
In his book, “Awakening the Entrepreneur Within”, Michael E. Gerber shares how a business without a dream is like a life without a purpose. Making your dreams real is the first step to creating a successful business—and this book provides the key. If you see something missing in your world, it’s time to start dreaming. Let Michael Gerber welcome you to the Dreaming Room, where your own entrepreneurial dreams will come alive and become reality.
In his book, “Beyond The E-Myth”, Michael E. Gerber embraces the fundamental premise of his book, “The E-Myth” — that a small business only succeeds to the degree its owner goes to work ON the business rather than just IN it, creating the systemic Operating System that makes that business unique in the marketplace. Beyond The E-Myth expands that conversation with the entrepreneurial small business owner, in a clear, precise, and compelling overview that addresses their main job — inventing, building, and launching a company with the power to “scale” — to grow beyond the “Company of One” in a straightforward, eight-step process.