Are you using coin-operated networking? In this short video, I discuss coin-operated networking vs. Givers Gain networking and I explain why the transactional process (I will give you this, now you have to give me that) doesn’t work because there is always a scorecard. The value of the referrals may also be the different — think of the monetary value for two referrals to a florist vs. two referrals to a realtor.
If you try to use coin-operated networking, it will absolutely, categorically fail. To get maximum results from your networking efforts, it is imperative to understand the full concept of Givers Gain. When you work with other people and genuinely invest yourself in creating good rapport and trust with them, you will be able to build strong, mutually beneficial relationships over time.
Actively seek out ways to support and offer assistance to others in your network and help them achieve their goals and get where they want to be. A good way to begin is to give them something that will help them. Use the gift of giving: if someone expresses a problem in their business, send them an article that may help them. By doing so, you have just opened the door to a business relationship, without asking for anything in return.
The process is about farming, not hunting.
If you have an example about how you’ve used farming as opposed to hunting, please share it by leaving a comment. Thanks!