The Darkside of the VCP Process®string(33) "The Darkside of the VCP Process®"

The dark side of the VCP Process® occurs when people get disconnected from what networking is really all about–they’re not carrying out the VCP Process as it is meant to be carried out and that’s when everything goes wrong.

As I mentioned in the video blog I posted last week, Jack Canfield, Gautam Ganglani, and I are currently working together on a book about networking.  Today’s video is, again, one of several short videos I’ll be posting which cover networking topics that we will be focusing on in the book.  These videos are the result of brainstorming sessions for the book and in this particular video, I explain the networking disconnect–the unfortunate occurrence which takes place when everybody comes to a networking event to sell yet nobody comes to buy.

If you have a story relating to the ‘networking disconnect’ which fits the criteria I describe in the video, please visit www.SubmitYourNetworkingStory.com to submit your story for a chance to be published in the upcoming book on networking that Jack Canfield, Gautam Ganglani, and I will be publishing.  Also, I’d love for you to briefly summarize your story in the comment forum below as well.  Thanks in advance for your participation!

The VCP Process® Explained–What’s Your VCP Story?string(62) "The VCP Process® Explained–What’s Your VCP Story?"

As some of you may know, Jack Canfield, Gautam Ganglani, and I are currently working together on a book about networking.  This short video is one of many others, some of which I’ll post in the future, that cover networking topics which we will be focusing on in the book.  The videos are the result of brainstorming sessions for the book and in this particular video, I explain each step of the VCP Process® approach to networking in careful detail, emphasizing that credibility is really the key to networking success.

I share a personal story which demonstrates why trying to drum up referrals from people you’ve never met before is an exercise in futility as you’re not even at the visibility stage with them, and I outline the absolute best way to establish credibility with others.

If you have a story relating to the VCP Process® which fits the criteria I describe in the video, please visit www.SubmitYourNetworkingStory.com to submit your story for a chance to be published in the upcoming book on networking that Jack Canfield, Gautam Ganglani, and I will be publishing.  Also, I’d love for you to briefly summarize your story in the comment forum below as well.  Thanks in advance for your participation!

 

Hyper-Active Visibility Is Not a Good Thing!string(44) "Hyper-Active Visibility Is Not a Good Thing!"

Years ago, I met a woman who was known as the consummate networker – she had hundreds (if not thousands) of contacts, giving her a wide-ranging network made up of people from all walks of life.  She was well-known as the go-to person if anyone needed anything.  Then, one day during a conversation she and I were having, she dropped a bombshell . . . she said that her networking efforts weren’t really paying off for her.  She went on at some length about all the groups she went to, all the people she met, and how she had made all these contacts and was continuing to make more all the time but wasn’t actually getting any solid business from her efforts.

Why wasn’t she seeing real results?  Because despite her great talent for making contacts and gaining visibility, she was never really getting to the heart of what networking is about–building relationships.  She was so busy running around and making appearances that she wasn’t ever learning how to actually “work” the networks she had built in order to build deep relationships with people and develop credibility with them.

It’s true that she was visible in the community–very visible, actually.  The problem was that she viewed “activity” as an “accomplishment” when it came to her networking efforts.  Her network was a mile wide but only an inch deep.  She had not taken the next, and most important, networking step with the many, many people in her wide-reaching network–she never devoted the time to developing the kind of rapport with any of them that would allow them really get to know her, like her, trust her, and want to pass her business.

I bring this up because I just recently saw the same thing with someone I’ve known for a few years.  He made a consistent habit of going to every single networking meeting/event he could go to and he was incredibly visible.   Not only was he always at networking meetings but he was always full of energy and enthusiasm from the time he arrived to the time he left.  Again, the problem was in no way due to a lack of activity, effort or enthusiasm in regard to putting himself out there and meeting new people; the problem was that he was running around so much that he never stopped long enough to spend the time necessary to establish the kind of long-term roots that lead to an ongoing, reciprocal referral relationship.

If your goal is to significantly grow your business, networking with your main focus being solely to make as many contacts as possible will not help you achieve your aim.  If you’re networking in this way, you’re also guaranteed to get burned out on networking because constantly being on the go and trying to keep track of hundreds of people who you don’t really know is exhausting.  There needs to be a balance between the visibility-creating aspect of your networking efforts and the credibility-creating aspects of your networking efforts.

What are your thoughts on the ideal networking focus/approach?  What do you feel your main networking focus is currently?  I’d love to hear your thoughts and, also, if you know someone with the type of  hyper-visibility networking style I describe in this blog, please share what you’ve observed as far as their networking technique and how you think it has worked out for them.  Thanks!

 

Want Visibility, Credibility, & Profitability? First You Need One Thing . . . Relationshipsstring(96) "Want Visibility, Credibility, & Profitability? First You Need One Thing . . . Relationships"

I’ve mentioned the VCP Process® time and time again throughout the years on this blog site because we simply can’t achieve success at networking without strategically building visibility, earning credibility, and then ultimately gaining profitability.  The key to all three of these things, however, is found in one thing . . . relationships.

In this short video, my good friend Lisa Nichols and I explain how building quality relationships is the single most powerful thing you can do to position yourself for success and fulfillment in every area of your life.  As Lisa puts it, when you nurture your relationships with good intention, people will innately want to give back to you.  Lisa talks about how she has built her entire business through investing in quality relationships (as have I) and because of this, her business has grown by double digits each and every year.

Lisa and I are a perfect example of how building quality relationships with others can enrich your life and your business in amazing ways.  Over the years since we first met at a TLC Conference, we have developed a deep respect for one another and an irreplaceable friendship through our mutual dedication to helping each other in any way we can.

Watch the video now and think about how you might take specific actions in the coming weeks to invest in building quality relationships with those around you . . . who would you most like to approach and ask, “How can I help you? . . . Is there something I might be able to do for you in order to help you meet your goals?”

I would love to hear your feedback on this video or how you are going to take action in the near future toward nurturing your new and existing relationships.  Please leave your ideas and thoughts in the comment forum below–AND . . . I’ll send a surprise gift to the first ten people who add to their comment the correct answer as to where another of my good friends (Bob) is hiding in this video.  He may not be so easy to spot this time but I promise he’s there just begging to be noticed!  (NOTE: To ensure you receive your gift, you’ll need to send your full name and mailing address to Erin@bni.com after you leave your comment in the comment forum below).  Thanks in advance for your input and participation!

Bob2

Also, Bob says he really recommends that you click here (www.MotivatingTheMasses.com) to read more about Lisa and the inspiring work she does on a daily basis. 

 

Networking Faux Pas: Confusing Networking with Direct Sellingstring(61) "Networking Faux Pas: Confusing Networking with Direct Selling"

In this third installment of the Networking Faux Pas Series, I discuss the danger of confusing networking with direct selling–it is often this specific point of confusion which really causes networking to go all wrong.

If your idea of networking is walking around, shaking hands, and closing deals, you owe it to yourself to watch this quick video explaining what networking is really all about and how to make sure you’re not going about it the wrong way.

If you’ve had experiences with people trying to immediately sell you on their product or service at a networking event, please tell us about it in the comment forum below.  Where were you and what happened?  What was your reaction to the person who was trying to close a deal with you before putting in any effort to get to know you? . . .

Networking Faux Pas Series: Premature Solicitationstring(50) "Networking Faux Pas Series: Premature Solicitation"

In this second installment of the Networking Faux Pas Series, I talk about Premature Solicitation (a term you certainly don’t want to attempt to say three times fast as it very well may get you into a little bit of trouble . . .)–a classic example of how NOT to network.

I share a personal story of an occurrence where somebody tried to prematurely solicit me and I explain how I handled it–suffice it to say, that “somebody” will not get a second chance to make a first good impression.

As I mention at the end of the video, I highly encourage you to share your stories about premature solicitation and other networking faux pas in the comment forum below–I know I for one would love to hear about your experiences (what can I say . . . I always love a good story!) and I’m sure the rest of the BusinessNetworking.com community would love to as well.  Thanks!

Easing into Networkingstring(22) "Easing into Networking"

Professionals in business are truly professionals because they’re great at their chosen career, but they often don’t look forward to getting out of the workplace and networking.  In this brief video, I talk to Sarah Owen, referral marketing expert and Master Franchisee for the Referral Institute in the UK, and she offers some real-life, highly effective, and simple-to-implement tips on making the move from the office into networking events.

Do you have any tips or suggestions to add to what Sarah talks about in this video?  If so, please share them with us in the comment forum below–thanks!

To find out more about the Referral Institute, please visit: www.ReferralInstitute.com.

Authenticity Is the ‘New’ Audacitystring(46) "Authenticity Is the ‘New’ Audacity"

TR Garland (pictured with me in the photo below) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.”  He’s also considered a top trainer for the Referral Institute. 

For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®.  Ten months ago, we started a much-anticipated 12-part monthly series of blog posts which addresses this and contains some very timely information for networkers across the globe.  In the past, we’ve co-authored the articles.  Today, I’m proud to share with you Part 10 of the series – which is written entirely by TR as a Guest Blogger.  Please comment below and let us know what you think.

 

AUTHENTICITY IS THE ‘NEW’ AUDACITY

(Part 10 of 12 of the “Navigating The VCP Process® To Networking” Series)

Have you ever heard the following phrase: “It’s nothing personal, it’s just business”? 

I have.  And every time I hear it, it still disappoints me.  Today, business is personal and people do business with ME because of ME, and they should do business with YOU because of YOU – not because you perfected some PowerPoint presentation or recently attended a Sales seminar on how to overcome a prospect’s objections.

Nowadays the consumer marketplace that fuels the economy sets the criteria on how they wish to be treated.   Consequently, to society today the term ‘overcoming objections’ sounds a lot more like the following descriptive words:

  • Persuade
  • Manipulate
  • Convince
  • Coax

When it comes to buying, purchasing, or investing criteria, I don’t know about you, but the concept of being ‘closed’ and the terminology used in the Traditional Sales Model doesn’t translate that well with me – and probably society overall for that matter.  I don’t want to be ‘convinced’ of anything and my guess is that you don’t either.  If you’re interested in creating a long-term client/customer relationship, it’s my presumption that it’s probably not in your best interest to start off by persuading, manipulating, or convincing your potential client to do business with you.  Don’t you agree?

Yet the sad truth is that, today, it’s probably a safe bet that we could go to Amazon.com and search books on the topic of Sales.  It’s also probably a safe bet that we’d find hundreds (and potentially even thousands) of Sales books with their title including the words ‘Persuasion Techniques’, ‘How To Close The Sale’, and even ‘How To Overcome Objections.’  Yes, people who employ these tactics will get results.  I’ll concede that point.  But these tactics continue to reinforce the lifestyle of a HUNTER – behaviors that are long gone as conduct that small business owners and entrepreneurs idolize.

Remember, Business Networking is more about ‘farming’ than it is about ‘hunting’.  It takes time to cultivate relationships.  But once you dedicate the effort, these relationships ultimately allow you to ‘harvest’ referrals for a lifetime.  Today, people choose to do business with other people because of:

  1. Who they are
  2. What they stand for and
  3. The lessons that life has taught them through their own personal experiences that uniquely qualify them to offer the marketplace a product or service in a way that only they could deliver.

If you seek Client relationships, today’s customers aren’t just buying what you sell. They’re buying who you are.   If you seek Strategic Partner relationships, people refer other people – NOT the product or service they offer or the actual company that they represent.

When networking and getting to know other professionals, if you shy away from who you are, what you stand for, and what personal experiences life has revealed to you, then your message most likely will not resonate today and you may not get the results that you expect.  Don’t make a mess of your message by trying to recite the ‘About Us’ Section of your company’s website when you first meet people.  What is captivating to other professionals these days is congruency with how you communicate that you are a real person through your attitude, behavior, and actions.

The definition of Audacity according to Wikipedia is to be BOLD, COURAGEOUS, or have CHUTZPAH.  I say that it’s pretty bold to be yourself with all your wonderful flaws (nobody’s perfect) because it proves your authenticity and attracts connection.  Everybody has relationships, yet few people relate.  Strive to be one of the few.  If you truly act like yourself all the time and not just in your personal life, then people will be able to relate.  This builds trust, credibility, and camaraderie.  If your behavior is different depending on whether you’re in a personal or professional environment, then you may be attracting people who are attracted to who you’re pretending to be.  And, it’s my belief that this is not the recipe for a long term professional relationship that’ll provide a steady stream of referrals.

In the grand scheme of things, you devote your time networking at the local Chamber of Commerce, Association Mixers, and even weekly BNI meetings to receive a return on your investment (ROI) in the form of regular referrals.  Navigating the VCP Process® to networking from Visibility to Credibility all the way to Profitability would most likely then be your goal.  Based on the marketplace’s value on authenticity today, I personally believe that your easiest path to Profitability is to start by simply being yourself.  Isn’t that a sigh of relief? 🙂

In closing, a successful small business owner’s mission is not solely to take the action to network.  It’s about taking the actions to ensure that you connect and relate with others when you network that really counts.   I thank you for reading today’s post and extend an invitation to be on the lookout for next month’s contribution to this series – Part 11 called “Don’t Make a Mess of Your Message.”

The 5 Levels of Relationships to Understand for Networking Successstring(66) "The 5 Levels of Relationships to Understand for Networking Success"

Earlier this month, I had the opportunity to speak with my good friend Andy Hart, a networking expert from Ireland, at the BNI International Conference in Long Beach, CA.  Andy is a true master of networking and in this short video, he explains the Levels of a Relationship and how having a huge network of contacts doesn’t necessarily mean you have a huge pool of contacts from which you’ll actually gain business.

Andy discusses five main relationship levels in regard to business networking and the possibility of generating referrals from those in your network of contacts; more importantly,  he outlines a simple exercise which will enable you to pinpoint which relationship level you are  currently maintaining with each of your contacts.

After carrying out the exercise Andy suggests, please come back and share your findings–were they what you expected, or were  you surprised by what you discovered?

If You Don’t Get This, You Won’t Succeed at Networkingstring(66) "If You Don’t Get This, You Won’t Succeed at Networking"

In this brief video, Roger Green and I talk about the two styles of engagement (Relational vs.Transactional) and The VCP Process®.

Throughout the course of my research, I’ve found that, on the average, when it comes to networking, men’s behavior typically goes in one specific direction, and women’s behavior goes in a very different direction. It’s very important to understand this but what’s even more imperative to understand is the VCP Process®–if you don’t get VCP, nothing else you do will work at networking; you have to understand VCP.

Remember: Generating business through networking is a referral process; not a sales process.  After watching the video, please share your thoughts in the comments section regarding the VCP Process®–which part(s) of the process do you currently excel at and which part(s) do you feel you might need to work on?  Do you believe your are better at certain parts of the process due to being either transactional or relational, or because of your gender?

The Fine Line Between Comedy and Competencystring(43) "The Fine Line Between Comedy and Competency"

TR Garland (pictured with me in the photo below) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.”  He’s also considered a top trainer for the Referral Institute. 

For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®.  Nine months ago, we started a much-anticipated 12-part monthly series of blog posts which addresses this and contains some very timely information for networkers across the globe.  Today, we’re proud to share with you Part 9 of the series.  Enjoy.

THE FINE LINE BETWEEN COMEDY AND COMPETENCY

(Part 9 of 12 of the “Navigating The VCP Process® To Networking” Series)

In Part 1, Part 2, Part 3 , Part 4, and Part 5 of this series, we introduced and re-introduced the concept and steps of The VCP Process® to Networking for our readers through brief anecdotes, relevant comparisons, and sometimes even humorous situations.  For Parts 6 and 7 we even shared with you video trainings from the both of us.

Last month in Part 8, we suggested some behaviors that you can use on a weekly basis to increase the number of referrals you receive.  And, as a result, we got a couple phone calls complimenting us about how last month’s blog post clearly outlined what type of behaviors a successful networker should be practicing on a weekly and monthly basis – and we were asked to provide more.

Exactly three weeks ago, I posted in this very blog about The Ten Commandments of Networking a Mixer.  I’ve been talking about these specific 10 guidelines for years that I recommend people follow when attending Chamber functions, Association meetings, and various business mixers.  I’ve been interviewed on radio and television before and many times I bring up these same 10 guidelines.  And I’m so committed that they should be a part of a successful networker’s toolbox that these same 10 guidelines are taught in-depth in Referral Institute regions all across the globe.

After reading my recent blog post about the Ten Commandments of Networking a Mixer, TR came to me with a smirk on his face and began some mischievous questioning.  He started by mentioning Harvey Mackay’s “take” on the same exact topic.  Now, Harvey is a friend of mine and I’ve even invited him to speak to my networking organization before (of course the audience absolutely loved him).  So, I proceeded to ask TR where he was going with his questioning.

TR replied, “In Chapter 71 [Yes, Harvey’s books have that many chapters] of “Dig Your Well Before You’re Thirsty”, Harvey writes about The Ten Commandments of Networking as wellAnd, according to him, Commandment #2 is:

~I will NOT confuse visibility with credibility – mine or anyone else’s~

Ivan, I believe that’s a pretty powerful guideline that successful networkers should follow.  Why is this Commandment not included in YOUR list?

After a very long pause, I proceeded to explain that it’s okay for different people to have different viewpoints.  And this led into a very productive conversation about how one person’s viewpoint isn’t correct, and one person’s viewpoint isn’t incorrect – they are just different.  And, this leads us to the relevance of the above story into today’s blog post in which we fulfill our blog readers’ request to provide MORE DETAILS on exactly what type of behaviors a successful networker should be practicing on a monthly basis.

In an effort to move their network (or audience) through the VCP Process to Networking®, many business professionals who are members of Strong Contact Networks like BNI meet on a weekly basis.  And, each week they are given an opportunity to say something about themselves or their business – usually about 1 to 2 minutes.  Every week, these professionals each make a choice on which topic, messaging, and subsequent behavior to display or exhibit while they are addressing the entire group or meeting.

Today, we’d like to bring attention to 2 options one could choose from:

  1. Displaying behaviors to be perceived as LIKEABLE
  2. Displaying behaviors to be perceived as COMPETENT

Which is right?  Which is wrong?  Which is right for you?  Which is wrong for you?

These are all good questions to ask and this leads us back to what my response to TR was earlier which is:  One person’s viewpoint isn’t correct, and one person’s viewpoint isn’t incorrect – they are just different.  And, let me add – choose wisely.

Therefore, someone who week in and week out chooses to use their 1 to 2 minutes to display behaviors to encourage people to like them is most certainly entitled to do so.  Some examples of these types of behaviors are:

  • Delivering jokes
  • Performing attention-getting skits
  • Rhyming
  • Reciting a poem

However, if you choose these behaviors we kindly ask that you not lose sight of the goal which is to move your network through the VCP Process® from Visibility to Credibility all the way to Profitability.  And, if people only know you for your jokes, they may surely like you and remember you (i.e. Visibility) but you may risk not ever providing them with enough information that proves you are good at what you do – which ultimately increases your chance of getting referrals from them (i.e. Credibility).

On the other hand, someone who chooses to use their 1 to 2 minutes to display behaviors to impress people and prove they are good at what they do is certainly entitled to do so.  Some examples of these types of behaviors are:

  • Sharing client testimonials
  • Announcing achievements
  • Explaining why they are “better” than their competition

However, if your network only hears sound bites of your successes and don’t ever really get the chance to truly know you as a person (i.e. the likability factor), you may risk alienating yourself as someone only focused on work.  Or worse yet, they may consider you boring.

Therein explains the fine line between comedy and competency that today’s business networkers face.  And, some may even consider it a challenge.   When moving your network through the VCP Process®, it’s recommended that you first get someone to LIKE you through various Visibility behaviors.  But, it cannot stop there.  It’s encouraged that you then commit to displaying various Credibility-building behaviors so that they believe you have the COMPETENCY in your profession to handle their referrals.  Then, you will you increase your chances of consistently pulling your network all the way to Profitability and receiving a steady stream of referrals.

In closing, today’s focus has been simply to expand your thought process on exactly what options you have available to you when it comes to which behaviors you can choose to display to your network on a weekly or monthly basis.  Displaying behaviors that allow you to be perceived as both LIKEABLE and COMPETENT is our recommended solution.  Combine them together and interchange them back and forth when relevant to make sure your network truly likes you and also believes you will take great care of their referrals.  One without the other or used too infrequently may not deliver you the results you expect from your networking efforts.

We thank you for reading today’s post and extend an invitation to be on the lookout for next month’s contribution to this series – Part 10 called “Authenticity is the ‘New’ Audacity.”

Are You Approachable or Alienating?string(35) "Are You Approachable or Alienating?"

TR Garland (pictured with me in the photo below) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.”  He’s also considered a top trainer for the Referral Institute.

For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®.  Eight months ago, we started a much-anticipated 12-part monthly series of blog posts which addresses this and contains some very timely information for networkers across the globe.  Today, we’re proud to share with you Part 8 of the series.  Enjoy.

ARE YOU APPROACHABLE OR ALIENATING?

(Part 8 of 12 of the “Navigating The VCP Process® To Networking” Series)

 

In Part 1, Part 2, Part 3 , Part 4, and Part 5 of this series, we introduced and re-introduced the concept and steps of The VCP Process® to Networking for our readers through brief anecdotes, relevant comparisons, and sometimes even humorous situations.  For Parts 6 and 7 we even shared with you video trainings from the both of us

Today, we’d like to share with you a handful of behaviors that you can use on a weekly basis to increase the number of referrals you receive. And, these behaviors are based upon the following question

Are You Approachable or Alienating

Success.  It’s not just a word.  It’s also a very popular magazine as many of you may be familiar with.  And, the Editor of SUCCESS Magazine, Darren Hardy, recently released a book called, “The Compound Effect.

While it’s an absolutely wonderful book that we recommend you pick up and read in detail, the underlying principle Darren speaks about is that “the little things add up” – just as in networking.  Don’t assume that because some of the tactics and tasks we speak about in this blog series are simple and easy to understand that you shouldn’t make the time to practice them.  Don’t discount the fact that we recommend you practice some of these simple tasks on a weekly basis.  After all, repetition produces RESULTS – especially in networking

With that said, below are some simple things for you to consider based on your Attitude, Body Language, and Congruence when you are evaluating whether or not people perceive YOU as Approachable or Alienating.  And, the reason why we believe this topic is so important is because you may be sending unknown and/or unconscious signals to others when you’re networking that will directly affect the number of referrals you receive and referral partners you make

Approachable Behaviors:

Attitude – Smile, laugh, and look like you are a pleasant person to talk to.  Although this seems ridiculously simple, you’d be surprised as to how many people forget it, and therefore don’t practice it (see Alienating Behaviors below).

Body Language – Dr. Misner’s book “Networking Like A Pro” introduced the reader to the dynamics of how one stands when conversing called ‘Open 2’s’ and ‘Open 3’s.’  In short, if you are in a conversation with another person or persons, make sure your STANCE allows for others who walk past you to easily join the conversation.  Otherwise, they might not see either one of you as approachable then…or ever.

Congruence – Carry yourself as if every person you meet is the Host of that particular networking event.  If you were at someone’s party, you’d go above and beyond the norm to make them feel good about themselves and the party…wouldn’t you?  I guess what we’re saying here is that you attended the networking event to make new friends and deepen relationships with people you already know, right?  Then, it might be appropriate to act like it.

Alienating Behaviors:

Attitude – When attending networking events, leave your own problems at the door.  This is true for both your conscious signals as well as your unconscious signals.  For example, rambling on about your rough personal or professional life is unbecoming of a future referral partner.  Listening to challenges in your relationship or that your boss has favorites in the office are not the reasons why OTHERS attend networking events.  If you’re down, don’t bring other people down.  They might avoid you at the next networking event, and the next, and the next.

Body Language – Also introduced in Dr. Misner’s book “Networking Like A Pro” was the idea of how one stands when conversing called ‘Closed 2’s’ and ‘Closed 3’s’.  In short, it is possible to alienate other people who might want to learn more about you at a networking function simply by standing in a “closed off manner” with those who you are currently speaking with.  Your STANCE means everything in your approachability and allows for others who walk past you to easily join the conversation.

Congruence – (or in this case Incongruence) Lacking consistency between what you say and what you do actually makes a big difference in people’s perception of whether or not you are Approachable or Alienating.  If they see consistent inconsistencies, they may believe you are insincere in the reason why you went networking to begin with.

In closing, our focus has been measuring your weekly activities and how they relate to moving people in your network through The VCP Process® all the way from Visibility through Credibility to Profitability.  We believe that today’s part in the series helped remind you of some simple, yet extremely important ideas to keep “top of mind.”  Do you agree? 

We thank you for reading today’s post and extend an invitation to be on the lookout for next month’s contribution to this series – Part 9 called “The Fine Line Between Comedy and Competency.”

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