VCP process

The VCP Process with Tiffanie Kellogstring(36) "The VCP Process with Tiffanie Kellog"

We simply can’t achieve success at networking without strategically building VCP = visibility, earning credibility, and then ultimately gaining profitability.

VCP is a referral process, not a sales process. If the majority of your clients aren’t giving you referrals, then you are only at Credibility with your clients, not at Profitability. It’s possible that you can have a lot of Visibility and a lot of Credibility, but NOT have Profitability. Rather than a formula, VCP is a continuum. Before you can refer to someone, you will need to know, like, and trust them.

In this guest video blog, Tiffanie Kellog, a trainer for Asentiv Florida, explores the three stages of the VCP process. Click here to watch.

In short, your goal should be to first enter Visibility with people, then perform activities that will help you build trust and Credibility with them, and finally through time and the strengthening of that relationship, they will most likely pass you consistent referrals in the Profitability stage.  After all, “It’s not who you know, it’s who knows you.

VCP process

“Frustrated You Are Not Receiving More Referrals ” by Tiffanie Kellogstring(73) "“Frustrated You Are Not Receiving More Referrals ” by Tiffanie Kellog"

Learn about the receiving more referrals in this video.

Tiffanie Kellog, trainer for Asentiv Florida, explores the VCP process as it relates to what stage of the referral relationship you are in with others to build referral sources. #vcp

Tiffanie Kellog

“Reservation for 2 Table for 4” by Tiffanie Kellogstring(62) "“Reservation for 2 Table for 4” by Tiffanie Kellog"

Tiffanie Kellog, trainer for Asentiv Florida, is joined by Shawn Yesner, owner of Yesner Law and podcaster – Crushing Debt, as they explore a method that can be used to introduce others to prospects and/or referral sources.

Learn about the “Reservation for 2, Table for 4” in this video.

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