The Success Principlesstring(22) "The Success Principles"

In this video, I talk to my good friend Jack Canfield about Jack’s just-released updated edition of his bestselling book, “The Success Principles.”

Watch the video now to hear the truly amazing story of a man whose life was completely transformed as a result of following the principles in Jack’s book and to get both  Jack’s take  and my take on what it takes to be truly successful in any given area of life.

if you’ve read the earlier edition of Jack’s book, I’d love to hear your thoughts on it. Please share your feedback in the comment forum below. Thanks!

To learn more about the newly released edition of “The Success Principles,” please visit www.TheSuccessPrinciplesBook.com.

Why Wait for Business? Go out and Get It!string(42) "Why Wait for Business? Go out and Get It!"

Photo courtesy of pakorn at FreeDigitalPhotos.net

Photo courtesy of pakorn at FreeDigitalPhotos.net

The best referral efforts I’ve seen happen by design, not by accident or wishful thinking.  Many business people view referral generation somewhat like the weather: “Sure, it’s important, but what can I do about it?”

Referrals and business networking efforts can be planned and nurtured.  Anyone, including business owners, entrepreneurs, sales representatives, staff employees, even individuals serving in a volunteer capacity in any field, can accomplish plenty with a well-structured and systematically executed referral plan for a business.

All too often I have seen business people waiting for business to walk through the door.  They think because they are good at what they do, people should be flocking to them. I’m afraid the truth is, it doesn’t work that way! You have to take charge, no matter what business you’re in or how good you are, and bring the business in to you.

I once saw a cartoon strip of two large, ravenous-looking vultures perched on a tree limb, overlooking a dry desert plain. After quite a while, one vulture turns to the other and says, “Wait for something to die? Hell, let’s kill something!” So it is with referral marketing. You can’t simply wait for people to come to you. If you do, one of your competitors who also provides good customer service will most likely find them before they show up at your door-step.  If you want to succeed, you have to go get your business, or better yet, have someone else get it for you through referrals.

So . . . don’t wait around.  Do something!  Think of three things you can do this week to actively strengthen your referral marketing efforts and please feel free to share your ideas in the comment forum below–you never know whom your great ideas might help!

The Top 7 Things I’ve Learned from 30 Years of Heading the World’s Largest Business Networking Organizationstring(119) "The Top 7 Things I’ve Learned from 30 Years of Heading the World’s Largest Business Networking Organization"

30 years ago this past Thursday, I put together about 20 people in a small coffee shop in Arcadia, California for the very first meeting of BNI® (Business Network International).  The organization was run from a small bedroom which was converted into an office inside my house in La Verne, California.

The House Where BNI® Began

The House Where BNI® Began

I am humbled by the fact that today the organization has over 7,000 chapters in 60 countries with over 170,000 members world-wide.  In addition, we have over 30 BNI staff at HQ and more than 3,000 BNI Directors and Director Consultants working for the organization!

I don’t believe any of the two dozen or so people who were present at that first meeting fully realized that this was the beginning of something amazing. 

That realization came to me almost a year later between Christmas and New Years as I looked back in amazement at having opened up 20 groups during the year.  At this point I recognized I had struck a chord within the business community.  We don’t teach networking in colleges and universities anywhere in the world, and business people are hungry for referrals. They simply had no viable way to generate them regularly back in 1985.  It was during that week that I sat down and put together the outline for a plan that has evolved into what BNI is today.

I was recently asked by a BNI Director what the secret to this growth was.  I’ve taken some time to write down some of the key factors I think contributed to our success as my answer to his question.  These are factors you won’t find in most business books, and they weren’t taught to me in graduate school.  But I think they were critical to our success in this organization and they may be relevant factors to you, too.

BNI's Current Headquarters Building in Southern California

BNI’s Current Headquarters Building in Southern California

Lessons I Learned in Developing BNI:

  1. Set Goals. I know – everyone says “set goals,” but let me give you a slight variation to this concept.  I recommend you set three levels of goals.  By setting goals in this manner, you give yourself some flexibility in where you want to go over the next year (or years).
    1. High – set a goal that is a stretch. This is one that will be very difficult to reach, but it is definitely possible.
    2. Target – set a goal that you are confident you can reach. It won’t be easy, but it is definitely possible.
    3. Low – set a goal that if everything goes wrong, you are still confident you can reach this.
  2. Reverse engineer your goals. At each level above – where do you want to be at the end of twelve months from now?  That number would be 100% of your annual goal.  Now reverse that.  At nine months you should be at 75% of that goal.  At six months, you should be at 50% of that goal.  At three months, you should be at 25% of that goal.  Check your progress every month.  Stay on track.
  3. Do six things a thousand times, not a thousand things six times! I think one of the big mistakes businesses make is that they jump from one bright shiny object to another. For me, success has come by being like a “dog with a bone!”  I have taken techniques that I’ve seen work, and then I’ve done them over and over and over and over.  Six things, a thousand times.
  4. Create a larger vision. It’s never too early or too late to create a larger vision.  Create something that is a unifying concept for you, your employees, and possibly even your clients – something that resonates with people and creates a long-term vision for the company.  For BNI this began with our philosophy of “Givers Gain.”  It has been inculcated throughout the organization and has been the guiding force of our referral-marketing program.  It led to our vision statement of “Changing the Way the World Does Business” which is all about businesses collaborating and cooperating through our philosophy.
  5. Maintain personal engagement. As a company grows, it becomes increasingly difficult to be personally engaged in every aspect of the business.  That means you must make choices.  However, you must continue to be personally engaged as much as possible.  Technology has enabled me to stay engaged with members and directors (through my visitations, video messages, this newsletter, my blog, the BNI Podcast, our social media, and BNI Connect, to name a few). Nothing replaces personal engagement.  The more you remain engaged, the more your vision can thrive.
  6. Ignorance on fire is better than knowledge on ice. One thing I’ve learned over the last 30 years is that I can teach people “how” to do something (including network).  I can’t teach them to have a good attitude, and I don’t have time to send them back to Mom to get retrained.  The only thing better than “ignorance on fire” is “knowledge on fire.”  If I can take someone who is on fire and teach that person how to succeed, our organization becomes unstoppable.
  7. Do what you love, and you’ll love what you do. As a business person, you are either working in your flame or working in your wax.  When you are in your flame, you are on fire.  You are excited and energized.  When you are working in your wax, you are drained and fatigued.   As a company grows, it is easy to get caught up doing more and more in your wax.  Find out what your flame is, and then do your best to work more in that flame.  Find people whose flame is your wax and put them in the roles you no longer love doing.  This will free you up to work in your flame.

I’d love to hear any thoughts, questions, suggestions, or observations that you might have about the BNI organization whether you’re a member of the organization or not and I’d also really like to hear any key lessons or tips for success which you’ve learned through your own experience in the world of business.  Please share your thoughts, etc. in the comment forum below–thanks!  

 

 

 

 

 

How to Persevere in the New Yearstring(32) "How to Persevere in the New Year"

My good friend Julien Sharp is a brilliant editor who has worked on a countless number of writing projects for me and done a top-notch job. She is also founder of Funnybone Toys® and Funnybone MuseTM, a fantastic networker and businesswoman, and an exceptional author who contributed a great article entitled “From Mickey Mouse to Cruise Ships” to my 2007 bestseller, Masters of Sales.

Julien Sharp

Julien Sharp

The article talks about her early childhood dream to be a musical performer on The New Mickey Mouse Club, how that transitioned into a desperate longing to become a cruise ship entertainer, and how she went from a kid growing up in rural Indiana to a successful cruise ship entertainer performing in exotic locations like the southern Caribbean.

Although Julien’s story is certainly an interesting one, the reason I bring up her article is not to detail her journey from Mickey Mouse to Cruise Ships, but to focus on the main points in her article, which explain how she achieved success.

Julien says that even today, she’s never forgotten a quote she read as a young girl from Lee Iacocca: “You’ve got to say, ‘I think that if I keep working at this and want it badly enough, I can have it.’ It’s called perseverance.”

This idea became the mantra that guided Julien to success. She says, “I had to have the perseverance to finish what it took to achieve my goal, and I had to realize that perseverance virtually never comes into play without the first two words in the quote: ‘I think . . .”

As a result of making Iacocca’s quote her mantra, at an early age Julien learned:

  1. To convert her dream to a specific goal
  2. How to research her target market
  3. To create an impassioned sales presentation, and
  4. To sell with passion.

Julien’s all-encompassing goal was to sing on a cruise ship, so she researched her client (cruise ship companies), rehearsed her presentation (created a demo cassette, packaged with the most professional photo she could afford, and included an introductory letter detailing her experience, education and the absolute passion she had for achieving her goal), used her enthusiasm as her best selling tool (all her money and every ounce of emotional desire went into 12 demo packages destined for various cruise lines in Miami), and persisted in chasing her goal. It’s no surprise that she achieved that goal, and now she continues to achieve even greater goals with each new year.

So, what’s your goal this week? This month? This year? Please share your answers in the comment forum below and if you really want to achieve your goals, remember the Iacocca quote, take a lesson from Julien, and learn to persevere.

Year End Reflections and Goals for the New Yearstring(47) "Year End Reflections and Goals for the New Year"

For many cultures around the world, today marks the dawning of the new year.  Here in the United States, most people were up at midnight, full of energy, excitedly celebrating the clock striking 12:00 a.m.–the start of 2015 and, more importantly, the chance for people to start fresh and move forward in business and life in bigger and better ways.  So, what was I doing to celebrate the new year? . . . I was giving thanks for the opportunity to enjoy the beautiful view from my lake house in Big Bear, CA  (pictured below) and it moved me to record this video about year-end reflections and new-year goal setting.

The Current View from My House in Big Bear, CA

The Current View from My House in Big Bear, CA

The thing is, the only reason I’m able to sit here enjoying the life I’ve created is that I continue to reflect on the goings on of each passing year and strategically set new goals to accomplish bigger and better things with each coming year. New Year’s Day is the perfect time for all of us to sit down, take stock of the good, the bad, and the ugly from the past year and forge ahead in the new year with a fresh set of goals and a specific plan to achieve those goals.

In this video, I talk about how I go about setting goals each new year and I share the template (shown below) I use for outlining my goals on paper.  I share my main goals for business and life in 2015 and I would really love to hear your goals for the new year as well so please share your goals in the comment forum below.  Thanks and Happy New Year!!

GoalsAndControlsReportTemplate

Getting to the Referral Stage with a New Contactstring(48) "Getting to the Referral Stage with a New Contact"

People often ask me how to move a relationship with someone they just met to the point where the new contact feels comfortable passing them a referral.

I always say that the best way to get to this next referral-passing stage depends in part on how you came into contact with a person in the first place.  Let’s say you met while giving a brief presentation to a group of people who are in your target market.  Assuming you did a good job, then you absolutely have the possibility of receiving a referral, even though you just met.  Why? Because the presentation moved you from visibility to credibility in the new contact’s mind and now they’re probably willing to risk their reputation and recommend you to someone they know.

Photo Courtesy of David Castillo Dominici at FreeDigitalPhotos.net

Photo Courtesy of David Castillo Dominici at FreeDigitalPhotos.net

 

The same thing is true when you’re out networking.  If you have a good conversation with someone and truly add value to the conversation, then moving from visibility to credibility isn’t that difficult, and you’ll be in great shape for getting some referral-based business.  What’s more, it’s not terribly important whether the person is someone you might do business with directly.  Even if your businesses don’t match up, the other person might have information that’s useful or might know other people you’d like to get in contact with.  It’s often worthwhile to develop a networking relationship with people who have little in common with you because they can bring an entirely new network into contact with yours and broaden your business horizons.

 

Just bear in mind that even if there is a strong possibility that you’re going to do business with this new contact, it’s probably not going to happen there at the networking event, where conversations last anywhere from an eye-blink three minutes to a long-winded seven.  Instant business is not likely to be had.  But if you follow up with a quick note a few days later, you can make some one-to-one time and come up with ways the two of you can help each other.  That meeting is where you’ll have your best opportunity for a quick referral.

 

What has your experience been with moving to the referral stage with new contacts–do you have a tactic that seems to be particularly effective?  If so, please share it in the comments section.  Thanks!

How to Communicate Simply and with Specificitystring(46) "How to Communicate Simply and with Specificity"

Communication is always a challenge.  If it were easy, there would be no need for research, books, or training programs on the subject, and there would be far fewer divorces–and wars.  But communication is doubly vital in networking.  Your success in marketing your business by word of mouth rests mostly on your skills as a communicator.  The clearer and more concise your message, the more easily it is passed on by your marketing team.

Photo courtesy of stockimages at FreeDigitalPhotos.net

Photo courtesy of stockimages at FreeDigitalPhotos.net

Here are three common ways people miscommunicate:

  1.  They talk too much
  2.  They use jargon
  3.  They speak in generalities

Doing any of these things is a mistake that can cause your message to be lost, misheard, or ignored.  Worse, it can create misinformation or confusion, or even turn people against you, causing you greater harm than if you had not tried to communicate at all.  In a networking situation, remember that unless you are speaking with someone else in your industry, you must eliminate the jargon from your vocabulary.  Simplify your message so the average person can relate to what you’re saying.  When someone asks you, “What do you do for a living?” here are some examples of how to best respond:

  •  Instead of saying, “I do IT consulting and system hard drive analysis,” say, “I troubleshoot and tune up computers to keep them free of problems.”  It’s easy to relate to computers that are problem free, but terms like “IT consulting” and “hard drive analysis” are confusing to some.
  • Instead of saying, “I’m a marketing consultant,” say, “I help businesses become known in the community.”
  • Instead of saying, “I analyze telecommunications hardware and systems,” say, “I save businesses money on their phone systems.”

Notice how in these examples, the industry jargon is eliminated and then replaced with a benefit statement.  That is, we went from industry-specific, feature-related terms to less-specific, benefit-related terms.  In networking, it is also important to take care not to speak in too general of terms.  General requests are hard for people to fulfill, because they don’t bring to mind specific people or situations that the listener may know of.

Suppose you ask a realtor what kind of prospect he wants to meet and the realtor says, “Anyone who wants to sell a home.”  The chances of your knowing someone who “wants to sell a home” are slim, and if you do know someone who is putting her house on the market, she’s probably already dealing with a real estate agent.  But if the realtor says, “Empty nesters looking to downsize,” you immediately think of two or three couples whose last child has moved out.  This answer is more specific, and it makes you think of home owners who may be just starting to consider moving to a smaller house.

It may seem odd but the more specific you are, the wider the door opens in the listener’s mind.  To network your business effectively, think of yourself as a profiler.  The more accurately you profile your preferred client and the more specific your message, the better your referrals will be.  Being specific also helps when you ask someone to help you.  Let’s say you’re looking for a personal introduction to the CEO of Company X.  When you ask someone in your network to introduce you, be specific: “John, could you arrange a one-hour lunch meeting for the two of us and Ruth Sinclair, the CEO of Company X?  She’s someone I’d really like to meet, and since you know both of us well, it would be great to have you there.”  This request is specific; it gives John the details he needs to successfully complete the task.

A great way to get used to communicating your message simply and specifically is to practice delivering it.  Here’s the most-asked question in networking: “So, what do you do for a living?”  This week, practice your response to this question, and time yourself until you can answer it concisely and clearly in one minute.  Keep in mind that the question is what do you do for a living, not how you do it.  Another good way to work on your message is to identify ten jargon words that you’ve been using in your networking.  Make a list with two columns–title the first column “Jargon Words or Phrases” and the second column “Saying the Same Thing in Layperson’s Terms.”  A third thing you can do to practice your message is to write out a referral request before presenting it to the people in your network.  Make the request specific by using the name, company, and profile of the person you want to be referred to.  Create a clear image of what the people in your network should be looking for and what you want them to do on your behalf.  As an experiment, show your written request to someone close to you and ask him if it is clear, concise, specific, and devoid of assumptions.  Becoming an effective profiler for your business not only helps you clarify your messages, but it also helps ensure the success of your referral marketing efforts. -s

I’d love to hear about your experiences in practicing your message so please share your thoughts in the comment forum below–thanks!

 

How to Set Goals for the Year Aheadstring(35) "How to Set Goals for the Year Ahead"

As 2014 draws to a close, many people are beginning to think about what goals they would like to accomplish in the coming year. In light of this, I’d like to take this opportunity to share with you how I personally go about setting and achieving my own goals.

Watch the video now to get my top three tips on how to plan your goals and what actions to consistently take in order to achieve success when it comes to reaching your goals.  Also, I’d love to hear what tactics have worked for you in regard to goal accomplishment so please share your thoughts and ideas in the comment forum below.  Thanks!

How to Zero in on the Benefits of Your Businessstring(47) "How to Zero in on the Benefits of Your Business"

Last week I wrote a blog explaining the importance of focusing on the benefits of your products or services (as opposed to the features of your products/services) when communicating with networking partners and potential customers.

Once you have a good understanding of the difference between benefits and features, you can begin zeroing in on the benefits of your business.  In order to do this, your first task is to focus on your best customers.  What problems were they experiencing before they came to you?  What problems did you solve for them?  How did you make their lives easier?  The answers to these questions will begini to connect you with their motives for buying your products or services.  You provided some value to them that was significant enough to cause them to spend their money.  What was it?

An additional task this week is to create a list of the features versus the benefits of just one product or service you offer.  On a sheet of paper, make two columns–one column with the heading “FEATURE of This Product or Service” and the other column with the heading “BENEFIT of This Feature.”

Once you’ve completed this list, begin to include the language of your benefits in your messages to your marketing team, to prospects, and while networking.  It would be a good idea to eventually complete this list for each of your products or services because the more you can communicate the benefits of your products/services, the more people will see the value of what your business provides.

Come back next week to learn how to simplify your message and make it more specific and, in the meantime, I’d love to hear from you in regard to any questions you may have about benefits vs. features and/or get your thoughts on what you may have learned or realized about the true benefits of your products/services through creating your features vs. benefits list.  Please share your questions/thoughts in the comment forum below.  Thanks!

 

Classic Video Feature–What Do Most Successful People Have in Common?string(74) "Classic Video Feature–What Do Most Successful People Have in Common?"

I have been doing video blogs for quite a few years now and a while back it occurred to me that some of the videos I’ve previously posted focus on timeless topics that deserve to be revisited and not buried way back in the video blog archive.  For this reason, just this past JulyI decided to occasionally feature a “classic” video blog from my blog archive and today I am sharing the third one–”What Do Most Successful People Have in Common?”

In this video, I talk about the one thing the majority of successful people have in common–a positive attitude.

In the video, UAE networking expert Bijay Shah and I discuss how a positive attitude is one thing that you’ll find in almost any successful person anywhere.  More importantly, we explain how YOU can stay positive and headed toward success, despite challenging situations in both your business life and personal life.

After watching the video, I invite you to leave your feedback in the comments section–what do you think of our strategies for staying positive?  Have you personally used any of these strategies already?  If so, how effective was the strategy you used in helping you maintain a positive attitude in the face of the challenge(s) you were facing?

Can You Pinpoint the Benefits of Your Product or Service?string(57) "Can You Pinpoint the Benefits of Your Product or Service?"

Sales training often teaches us that customers make buying decisions based on (1) their emotions (“Sell the sizzle, not the steak!”) and (2) the value the product or service brings to them.  Marketing specialists capitalize on customers’ emotion-based buying habits.  Customers choose a product or service based on its benefits, not its features.  The features are simply the bare-bones facts–the elements or significant parts–of the product or service.  The benefits are its value to the customer–how it will solve their problems, eliminate their pain, and make life glorious.

Image courtesy of adamr at FreeDigitalPhotos.net

Image courtesy of adamr at FreeDigitalPhotos.net

To understand the difference between features and benefits, let’s think about a car:

Features of a car

  • V-6 engine, dual exhaust, front-wheel drive, sunroof, significant interior legroom, heated seats, heated glass

Benefits of those features

  • V-6 engine–ability to pull onto the highway without hesitation (and to impress your friends)
  • Dual exhausts–higher fuel efficiency and more power (and it sounds groovy and also impresses your friends)
  • Front-wheel drive–more interior room because of the lack of a driveshaft tunnel
  • Sunroof–the open feel of a convertible with the safety and security of a sedan
  • Legroom–greater comfort while driving long distances and more room for your growing family
  • Heated seats–cozy motoring on frigid days and nights; greater back comfort on long-distance trips
  • Heated glass–the convenience of not having to scrape icy windows in the winter

The more perceived value a benefit offers, the higher it gets ranked in your decision to purchase.  Objectively, a sunroof is not a significant feature, but if it makes you feel a bit like a race car driver, perhaps that benefit raises its value for you.  Heated seats are nice too, but they might not rank high in value for to people who live in a warm climate and wouldn’t strongly influence their buying decision.  The benefits of dual exhausts, however, might have perceived value for all buyers–better fuel efficiency, more power, and a sound like your beloved but departed ’57 Chevy.

What does all this have to do with your referral marketing message?  Simply this:  Most businesspeople, without thinking about it, talk in terms of features.  As professional experts and salespeople, that’s what they’re most familiar with.  They’re not accustomed to looking at their products or services from a customer’s perspective.

In formulating the message you want your networking partners to convey, your challenge is to put yourself in the customer’s place.  What are the benefits of your product or service?  How will it make the customer’s life or business easier, more comfortable, more satisfying, more profitable?  How can you shorten and simplify your message so that others can communicate these benefits more clearly and surely?

Now that you have a good understanding of the difference between features and benefits, I hope you’ll come back next week to read the follow-up blog post I’ll be doing which will teach show you exactly how to zero in on the benefits of your business.  Until then, if you have any questions about features vs. benefits or any thoughts you’d like to share regarding this post, please leave a comment in the comment forum below.  Thanks!

The Power of Being Specificstring(27) "The Power of Being Specific"

In this video, I explain a great technique for getting your referral partners to really hone in on and start passing you more and more of the exact type of referrals that you ideally want. The technique is simply to focus on being as specific as possible.

In order to demonstrate just how powerful specificity can be, I take you through two 10-second exercises which clearly convey how results can be significantly greater when we take care to be specific. You’ll need a pen and a piece of paper to participate in the exercises so be sure to grab those two things before watching the video and please feel free to leave a comment sharing your thoughts on this video and/or any effective strategies you may have which help you focus on specificity with members of your network.

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