Social Media Archives - Dr. Ivan Misner®
Former Classmates

Reconnect with Your Former Classmates

During the “back to school” season, I often recall my first day at the University of Southern California. This is where I pursued a doctorate in organizational behavior. One professor spent the first part of the class talking about the “elite network” of peers. We were going to be working alongside these peers and he talked about how we would build lifelong relationships with them. Instead, we spread out to chase our professional goals without any context in which to keep in touch after graduation. I have not networked with any of my former classmates over the years. Therefore, I have not given to or received from any of my former classmates a business referral.

Fortunately, the internet now offers a multitude of options to help you reconnect with old school friends and acquaintances. Here are three steps to convert those past relationships into useful new tools for your business.

to help you reconnect with old school friends and acquaintances. Here are three steps to convert those old relationships into useful new tools for your business.

Contact your school’s alumni services department. 

By being active with your alumni organization, you can share news about your business that may catch the eye of your fellow graduates. You can also research other alumni to find out who you may want to connect with.

Reconnect with your former classmates using social media.

LinkedIn is an online platform that connects the world’s professionals. A complete LinkedIn profile includes your educational background in addition to your professional experiences. You will likely find many of your former classmates there because LinkedIn will display anyone who attended college at the same time as you.

Facebook is a social networking site that makes it easy for you to connect and share with family and friends online. I hear stories all the time about how people have reconnected with classmates and childhood friends they have not seen in years.

Social media is best used as a brand-building tool. However, you can use it to find new sales leads to make a sale and close a deal. Write an occasional post on your pages asking your followers if they know anyone who might be a potential customer for your business. You can also occasionally mention a special deal, or announce a special event.  Encourage your followers to “like” and “share” your posts with the people in their networks.

Gently seek referrals.

Once you have organized your network, the next step is to tactfully tap your social capital. But be careful. Networking is about building stronger relationships, not closing a sale. If you immediately try to sell to an old classmate, they might drop, disconnect, or “un-friend” you. You have not talked to your classmates in years. Therefore, take the time to rebuild a strong relationship first.

I encourage you to connect with one of your former classmates during the coming week by using one of the online networking options. Once you have started reconnecting with old classmates, it’s important to keep track of these valuable contacts by setting up and maintaining a database system to organize your network to be able to follow-up with them regularly.

These tips will help you effectively reconnect with your former classmates so you do not have to sit around waiting for a reunion to give you the opportunity. The main thing is to keep in touch with these potentially wonderful business contacts.  Maintain a powerful personal network by contacting your old classmates (maybe go “old-school” and call them) regularly and adopt these tips now. 

LinkedIn

Stop! Don’t Pitch on LinkedIn

Raise your hand if you’ve been cold-called on LinkedIn? OK, I can’t really see you but, I’m guessing most of you have.  I know I have.  It happens to me almost on a daily basis on LinkedIn. Let me give you a real-life example of a recent one. I recently accepted a request to connect with me on LinkedIn from a person who I’ll call Greg.

I’m calling him Greg because… well, that was his name.

When he sent the request, he wrote to me and said,

“I love connecting with founders of companies where we can share mutual connections.  Let’s connect and share insights if you’re open to it?”

I accepted. He wrote back.

Thanks for connecting with me Ivan, I appreciate it!  Anything exciting you’re working on at BNI? Let me know if I can be a resource to you in any way, and thanks again for connecting!

So far, so good.  This was a great start.  But wait… two days later (without waiting for my reply) he wrote his pitch:

Hi Ivan, We have developed a new generation project management tool that leverages artificial intelligence and that allows you to automate your teamwork and always know that you have the best organization in place. I’m sure it would be a great help for you and your teammates in BNI as we already have many clients from your industry using it. You can discover it here with this link if you are interested:  [I’m leaving it out to protect the guilty.] Hope you find it useful and I’d love to hear any feedback you have! All the best, Greg

OK, so now I knew he wasn’t really connecting to share insights.  He was connecting to pitch me.  I didn’t respond. He wrote again a few days later.  He said,

Hi Ivan, I hope you are doing well. I’m contacting you because I really need your help and have something great for you and your business in return. We are a young startup and have created a revolutionary intelligent project management tool that leverages artificial intelligence to automatically plan the work for you. There is no such product that exists today and the increase of performance that you can get with it is just mind-blowing. You can discover our software here: [Leaving out for the guilty again.] and I would be glad to exchange with you on the subject and show you how it works and how it can be a game-changer for your business. We will also offer you amazing pricing conditions as being part of our early adopters. I hope you can help me out and we will for sure over-deliver for you in return. Let’s talk? Best regards, Greg

I so did not respond to that. He wrote again a couple of days later.

Hi, Ivan Hope, you found our site valuable!   I’d love to share some insights with you over a quick call. When would you be available? Greg

I didn’t respond. The next day he wrote, Hey Ivan – making sure you saw my last message.  Any thoughts?

Yes, I had plenty of thoughts, none of which would be appropriate to share.  So, instead, I wrote back… No thanks.

He responded almost immediately, Hi Ivan. Thanks for the feedback.  For my personal knowledge, may I ask you why?

Hmm, I thought – does he really want to know why?  OK, I decided, I will tell him why. I wrote back.

Because you don’t really know what I do, you don’t know anything about me (other than what you’ve read), and we have no relationship (which, if you knew anything about me, you’d know is important).  This is a “cold-call” via LinkedIn and it is against everything I teach in my business.  This “pitch” is the very thing I write about NOT doing to people.  You asked and that is the unvarnished truth.

He replied almost immediately, Interesting. So how do I reach out to you?

I replied.

I do business by referral.  That takes time and effort.  I recognize that “cold-calling” does as well.  I just choose not to do business that way and it is a strategy that has worked well for me and most of the people who follow my work.

He replied almost immediately.

I get a lot of referrals. But right now I’m reaching out to people like you in a cold way because that’s the only way I can potentially get to talk to them. I was just asking for some help as a young and dynamic entrepreneur that has a really disrupting product. Remember how it was hard in the beginning…

I responded,

I do.  That’s how I learned that networking is more about farming than it is about hunting.  It’s all about the relationships.  That’s how I built the business.  Reaching out “cold” is not the only way to talk to people.  It is the most expedient way to “feel” like you are doing something but not the only way to do it and I would argue – not the best way.  Those are my thoughts on the subject.  I need to run now. Use the advice, don’t use the advice, that is up to you. Good luck. Ivan

I also sent him a link about the VCP Process in networking.  I’ve never heard from him again.

Now, I don’t want to pick on LinkedIn.  It can happen on any social media platform.  It’s happened to me on Facebook, Twitter,  and even BNI Connect (I know – that one is really frustrating to see). This is not just a LinkedIn issue.  However, it does seem to happen a lot more there for me.  In either case, cold-calling is cold-calling no matter what form it takes.  But, it never hurts to ask, right?  Wrong.  Check out my video here to learn why: https://ivanmisner.com/never-hurts-ask-right/

Online Networking Meetings

The Dos and Don’ts of Online Networking Meetings

The technology that exists today is great.  When I started BNI 35 years ago, we couldn’t do any of this.  We all had to quickly learn how to utilize the net as part of your networking strategy this year. Naturally, there’s a great deal of overlap between face-to-face and online networking. However, networking online works only when you are engaged during your online networking meetings to learn about each other.  Therefore, you need to practice active listening so that you leave your online networking meetings with more ideas on how to refer your networking partners. Now, more than ever, you need your network to work together and support each other by networking online.

Seven Tips for Your Online Networking Meetings

Watch this video to learn how you can make your online networking meetings more successful:

Learn how to utilize the net as part of your networking strategy.

It will still be a while until we can attend face-to-face networking events again. Therefore, we need to attend online networking meetings instead. Online networking meetings will never replace in-person networking, but they work well together. If you remember these tips during your next online networking meeting, you will maintain a powerful personal network that will be even stronger once we return to in-person networking again.

What tips do you have for attending your online networking meetings? I would love to read your suggestions. Please share them in the comments below.

Emotional Intelligence

Build a High (EQ) Emotional Intelligence

Building your “Emotional Intelligence” also known as “Emotional Quotient” or “EQ” is extremely important right now. Emotional Intelligence is the ability we have to manage our relationships with other people. EQ is the skill we developed as business owners before the pandemic to network with others face-to-face and build our “social capital”.

However, physical isolation and working from home has led to changing the way we are networking these days. We currently cannot network in person nor meet with clients at our places of business. Instead, our networking is online and our businesses are virtual. Therefore, managing our relationships with other people by building a high-EQ is even more important than ever.

The higher your Emotional Intelligence is, the more natural your ability to network will be. You can improve your EQ by understanding and applying some important online networking concepts.

Develop a dynamic online networking style

Networking is so much more than attending the typical face-to-face meet-n-greet routine events. These days, we are not attending face-to-face events; we are networking online and by telephone. Therefore, your networking style needs to also change to maintain your social capital. Developing an online networking style that is deliberate, dynamic, and habitual will help you to build higher Emotional Intelligence.

This can be done while working from home by reading books and other internet articles about online marketing and learning from others their techniques for applying your previous word-of-mouth networking skills to networking online. Adapting your networking skills will take conscious practice and application before they become habits. Build a high-EQ by creating a dynamic plan to network online these days.

Network online appropriately 

Be sensitive to the fact that we are all in this together when building your online networking style. Businesses not used to networking online promote their company with an almost vulture-like intensity. They flood social media with direct sales ads and posts about their business to people they hardly know. This will result in lowering your Emotional Intelligence. Furthermore, the business world has changed and networking has adapted to a virtual market. We are no longer able to attend face-to-face networking events to pass out our business cards, obtain transactional leads, and ask someone the ubiquitous “what do you do?”.  Instead, we need to post regularly on our social media pages, build our relationships with others, pass referrals, and ask others “How can I help?” Understanding how to network appropriately online is another sign of a high-EQ networker.

Stay connected and follow-up with others

Picking up the phone and staying connected with clients, customers, and colleagues is an area where the high Emotional Intelligence networker excels. A skillful online networker will never miss an opportunity to follow-up after an introduction to a new business contact. I recommend that you write testimonials on the social media business pages for your referral partners. Plus, reach out and do the same for those businesses you have used both personally and professionally over the years. Leave a comment on a few of their social media posts too. I also recommend that you request your clients, customers, and colleagues to write testimonials and reviews on your social media pages too. Now is a great time to create a newsletter that you can email to all your clients about the current changes to your business, special promotions, how you are helping others, and include the URL links to all your social media pages. Ask them to like and follow each of your pages in addition to a request for testimonials from them about your business.

Following up with others on referrals (received & given) is not our favorite thing, but it is something that needs a lot of finesse and demands diligence. Pick up the phone and call. Many business people are working from home alone and do not have other people to talk to. Keeping your name, your business’s name and your expertise in front of others is very important these days. And it’s important to follow up more than once. High-EQ networkers use their telephones, social media pages and emails to network online and re-connect with each other often to build a strong long-lasting relationship.

Maintain customer loyalty

Many entrepreneurs focus so much on bringing in new business that they miss the boat on maintaining customer loyalty with gratitude. Keeping current customers coming back and referring others to you is important for business success and growth! The entrepreneur who understands this makes their customers feel valued and appreciated. They will come back and refer others to you, even if you are working from home. Becoming friends with each person with whom you do business is an indicator of a high-EQ networker.

Business owners will be referred to and promoted by others because of Emotional Intelligence and their ability to develop social capital. With online networking these days, high-EQ networkers can maintain a strong word-of-mouth based business.

Online Networking

Develop Your Online Networking Skills

When it comes to online networking, there are several ways to develop your word-of-mouth marketing, but it’s important to understand that the foundation of making online networking work for you is the same as with any kind of networking–you’ve got to develop relationships with trusted business associates. Here are a few tips about developing your online networking skills to build relationships and trust in an online environment.

Decide which social media platforms are best for your online networking.

  • Facebook: The largest social networking site in the world and one of the most widely used. Therefore, all business Types should have a Facebook business page.
  • Instagram: This phone-based platform is completely based on sharing photos and videos. The posts on Instagram should be focused on the “Millennial” business owner as Instagram is a social media platform preferred by business owners under the age of 35. Therefore, this platform is recommended for image-based business types such as hairstylists, makeup, clothing, Realtors, and restaurants.
  • LinkedIn: This is easily one of the most popular professional social networking sites used across the globe by all types of professionals and serves as an ideal platform to connect with different businesses.
  • Nextdoor: This is a private social networking platform for neighborhoods allowing users to get connected with the people and local businesses in their area.
  • Pinterest: This visual bookmarking social media site enables you to find new ideas for your projects. Therefore, this platform is recommended for home improvement companies, travel agents, event planners, clothing, and teachers.
  • Twitter: This “current events” platform shares what is going on right now. Therefore, this platform is ideal for news agencies. Twitter also makes it possible to promote your businesses and even shop directly through tweets.
  • YouTube:  This is the world’s largest video-sharing social networking site that enables users to upload and share videos. Businesses should host their videos on this platform to be shared onto the other platforms.

No matter which social media platform you choose, however, after joining, you need to actively participate by posting content regularly to best grow your presence at the site. Post topics on threads that deal with your area of expertise. Respond to others’ postings on other threads if the subject is at all relevant to your area of expertise. The more you’re seen, interacted with and talked about, the more visibility you’ll gain on the site. If you do not have the time to dedicate to your pages, hire a social media coordinator to manage your pages. Here is mine, Brian Bentzen.

Keep in mind that it’s not enough to just create your business pages. You have to focus on building relationships with the other members online. Engage with your followers to develop real relationships with people you’re meeting in cyberspace.

Create a blog page and write blog articles.

Online networking works best when you get plenty of “hits.” You can start a blog (basically an online diary) on your website. Then, write a weekly blog article about your industry. Finally, share the link to these blogs on your social media pages. As people read your content and become familiar with you, they’ll feel like they know you and that’s integral to the networking process. Becoming an expert in an area and writing regularly about it can go a long way toward building your online networking opportunities.

Develop an e-mail newsletter for your own company.

Create a monthly newsletter about your company’s products and services. Then use a service such as “Constant Contact or MailChimp” to send this newsletter via email to your followers and clients to drive them to your website. Be sure that your newsletters contain content that has a broad spectrum of interest about your business. You might want to encourage clients and customers to contribute to your content. In doing this, you’ll build stronger relationships with them, which in turn will help you increase the number of referrals you’ll receive.

Develop online credibility.

With online networking, the bottom line is still the same as with live networking. To drive business to your company by word of mouth, you must focus on developing real, personal relationships with people. Once you’ve established that foundation of trust, you’ll feel comfortable referring people–and so will your network. The same is true with online networks, although it may take a bit longer to develop that trust over the internet. When posting online, blogging, or writing your newsletters, remember your goal is to establish trust, respect, and friendship. Please watch this video to learn some things you can do right now to maintain a powerful personal network. Now, more than ever, you need your network. Work together with them by networking online.

  • Use social media to attract customers
  • Build ongoing relationships with customers online
  • Increase brand awareness for your business

Online networking gives you breadth in your networking efforts. It allows you to broaden your reach to anywhere in the world. Just don’t forget that trust and relationship building are still as important as ever. You need to build a relationship before you ask for someone’s business.

working from home

Seven Tips for Working From Home

In the early 1980s, I spent one of several evenings in the home of an entrepreneurial couple who lived in the foothills of Los Angeles.  This couple would regularly invite people over to their home to talk.  Talk about what?  Everything.  Life, relationships, business, and most of all – the future.  It was an informal mastermind group of people who loved good wine, forward-thinking, and great conversation.  One night after an interesting discussion among that night’s guests, the husband invited me into his office (but not working from home back then) and showed me a fairly large rectangular hard-plastic box.  It was a box with a very small, 5” screen on it.  He turned it on and it lit up with bright yellow monochromatic characters that flashed on the screen.  He said – “It’s an Osborne!”   “An Osborne what?” I asked.  “An Osborne computer,” he said.

By today’s standards, this precursor to the personal computer wasn’t much to look at.   The least expensive mobile phones on the market today have infinitely more computing power than that big box on his desk.  Nevertheless, I was impressed.  More importantly, I remember the words he said next:  “This kind of technology will change the world and the way people do business in it,”  Clearly, I could see how computers would enhance the business but, I still didn’t understand what he meant.  He explained that this type of technology “will allow people to do business anywhere – even at home!”   This was a prophetic comment if ever there was one.

Working From Home Tips

working from home

Working from home has become more common, and sometimes like today – more necessary. So, if you’re working from home these days, here are some things to consider:

  1. Establish a dedicated area as your workspace.  It could be a room or just a table.  But that is your workspace.
  2. Focus.  Don’t get distracted.  Your home is now your office.  Treat your workspace like your office.  Structure your day like you would in an office.
  3. Use the technology that is at your fingertips.
    1. Teams, Zoom, GoToMeeting or any other platform that allows you to talk to people online.
    2. Here’s a crazy idea – talk to people using that 21st Century version of what Alexander Graham Bell invented – your telephone.
  4. That technology is great – but stay OFF social media unless it is directly work-related.
  5. Plan your day.  Schedule your work on your calendar, hour by hour.  This will help you stay focused and on track.
  6. Communicate your expectations and ground rules with anyone else that may be at home with you (toddlers and younger are an exception).
  7. Take breaks away from your “workspace” and go back to your workspace immediately after your break time is over.

Working from home can be productive, I know.  I’ve done it off and on for more than 35 years.  The trick is that you have to have a plan and work that plan… even when your work is also your home.

new entrepreneur

New Entrepreneur Networking Tips

As a new entrepreneur, one of your primary goals is to continue to fill your pipeline with new business. One of the most cost-effective ways to do this is through networking. One of the biggest roadblocks to networking is the fear that being a new entrepreneur impedes any successful attempts at networking.  Here are a few networking tips for a new entrepreneur:

Become the host

Volunteer to be an ambassador or visitor host for a local business networking event. This can be a great way to get involved without leaving your comfort zone. By serving as a visitor host at your local chamber event, you effectively become the host of the party. Try it! You’ll find it much easier to meet and talk to new people.

Build your social capital at your desk

Online networking is a very effective way to connect with potential clients and referral sources. Social media has made it easier than ever before to connect with large numbers of people. Online networking gives new entrepreneurs a broad reach with low cost and effort. However, what online networking doesn’t do is provide a forum where relationships can deepen. It’s usually better to use social media with people only after you’ve established a relationship with them by traditional means. To develop trust, respect, and true friendship, it’s hard to beat in-person conversation.

Offer advice to break the ice

If you’re not sure how to break the ice, you might want to start by offering some free professional advice. It is possible to offer some value-added advice without coming across too sales-y.  Sharing free advice will demonstrate your expertise as a new entrepreneur. Give your prospects a couple of ideas. Don’t go overboard. When it comes to building rapport and trust, few things do it better than solid, helpful information provided out of a genuine concern for the other person.

Become a trusted source for quality referrals and contacts

Another way a new entrepreneur can ease into networking is to provide a referral or contact. This could be a direct referral (someone you know who’s in the market for another person’s services) or a solid contact (someone who might be helpful down the road).

Most new entrepreneurs, over time, naturally develop a certain level of comfort from dealings with customers, vendors, and others in their day-to-day transactions. So even people who are new to networking can form meaningful relationships and communicate with a little practice.

five least important skills

Five Mistakes To Make When Networking

In this video, I share the five least important skills for networking according to a survey of 3400 business people. Knowing what not to do can be as important as knowing what to do. Furthermore, it is also clear from these results that great networkers and great salespeople have different skill sets.

In conclusion, many people think you need to be an extrovert to be a good networker, but that’s not what the survey says. Here are five least important skills for networking.

You don’t need to be:

  1. Fearless
  2. A salesperson
  3. A self-promoter
  4. Direct
  5. Social media savvy

That’s right: social media skills are not an indicator of great networking ability. The under-30 crowd ranked social media savvy second-to-last instead of last. It’s also clear from these results that great networkers and great salespeople have different skill sets.

So if you want to be a great networker, understand the five least important skills to be a great networker because you may be doing things in terms of being very direct and being fearless and asking for the sale, these kinds of things that actually may not serve you in the way that you hoped that they would serve you. The combination of knowing what to do as well as what not to do, I think, will help you to network like a pro.

website

New Website Announcement

I am excited to announce that my website has been updated

– Modern new look
– Mobile compatibility
– Search for topics
– Subscribe for email notifications when a new blog is posted on IvanMisner.com

My new website has the following tabs for more information

HOME (BLOGS)

BIO

ORGANIZATIONS

SPEAKING

BOOKS

CONTACT

website

Dr. Misner’s Professional Blog

Thank you to Sean Fernandes and your team at Scion for creating my new website.

 

Four Strategies to Stay in Touch

People often ask me, “how can I stay in touch with people or get back in touch with people that I haven’t seen or spoken with recently?”

Start by making a commitment to improving this area.  There’s a great Chinese proverb that I really like – “When’s the best time to plant an Oak tree?  The answer is – 20 years ago.  When’s the second best time – now!”

So, here are 4 strategies that will help you improve in this area.  If you can’t do them all – do what works for you.

  1. Sort through your list of people. You can’t stay in touch with everyone.  Who do you want to make sure to stay connected with and why?  It could be personal, it could be professional, but create a list that you want to focus on.
  2. Use the system they use! It doesn’t have to be Facebook or LinkedIn – use Pinterest or other programs, Snapchat, What’s App – whatever they use.   Each of my children uses  different systems.  If I want to connect with them – I need to go where they are.  For my oldest daughter, it’s texting or a phone call.  For my second daughter, it’s What’s App or texting.  For my son, it’s an online game called Steam.  I have some business associates who only reach out to me on Facebook or LinkedIn.  Others are strictly email or a phone call.  The key here – is to go where the people you want to talk to, hangout.
  3. Use social media platforms like Facebook, LinkedIn, Google+ or Twitter to your advantage by sharing news and reading updates without having to reach out to people on an individual basis. Social media is fantastic. Instead of starting your next call with, “What’s new?” you can jump to, “You cut off your hair!” “You have a new job!”
  4. From time to time, use snail mail! Yes, OMG, send a handwritten letter or a card.  It’s so “old school” and it’s almost guaranteed that someone will read it.

Next week I will share more tips.

To Connect or Not to Connect, That is the LinkedIn Question

linkedinLinkedIn is an extremely powerful tool to help you grow your network and your business. Unfortunately, it is also a network that many can abuse. There are social networking tactics that work perfectly on Twitter and Facebook that flop on LinkedIn, and vice versa.

One huge mistake is forgoing importing your email contacts into LinkedIn. The vast majority of your business contacts are likely on LinkedIn, and if you aren’t already connected to them, you’re missing out on a huge opportunity. By connecting with your email contacts, you can endorse their skills and perhaps be endorsed in return, automatically receive updates when they change something in their profile, and learn more about them professionally.

On endorsing skills, have you gone through your contacts an endorsed everyone for at least one skill? If you are connected with someone on LinkedIn and you don’t know enough about them to be able to endorse them for at least one skill, that is a red flag that you aren’t fully utilizing that contact. I recommend reaching out to them and asking if they have time to schedule a one-to-one. Your goal is to learn enough about them, and identify enough about their skillset to feel comfortable endorsing them. If you feel like you don’t know them well enough to endorse them, likely they feel the same about you.

Update your profile’s summary to one clear, concise sentence that defines your current career trajectory. Help your contacts help you by making it clear, both in the real world and the digital world, what a good referral for you is.

The occasional status update is good, too. Say you write a blog for your business, or read a particularly interesting trade piece. These are great things to share and to start conversations with your contacts. Be aware, though, on LinkedIn, it is very easy to cross the line between just enough and too many updates. You should strive for just a few updates a week, as people tend to log into LinkedIn a lot less than other networks.

Search through the connections that your contacts have, and see if there is anyone you may ask to be introduced to. Your network’s network is a tool that you have at your disposal, just know how to access it in the best way. Perhaps a contact you’ve known for 10 years is connected with someone that you had always wanted to meet. Reach out to your contact and see if they would be willing to make the introduction. It never hurts to ask.

How do you use LinkedIn? Are there any LinkedIn suggestions you think are vital that I’ve missed? Share them in the comments below!

How social is your social network?

relationshipsIn my video blog two weeks ago, The Six Degree Myth and the 29 Percent Solution, I discussed the inspiration for the book that I co-wrote with Michelle Donovan, The 29% Solution. After watching the vlog, one reader brought up an interesting point, and I would love to discuss it further.

Social media changes the game of networking, but not really how you might think. A common social networking misconception is that the number of people that you are connected with online is directly related to the number of people that you truly have a connection with in your day to day life. When widely known networking theories are applied to social media, results can vary.

This is because studies relating to social media connectivity, in this case referring to a study done by Facebook in 2011 which attempts to recreate Stanley Milgram’s Six Degrees of Separation experiment via Facebook, have one fundamental flaw.

These studies assume, and rely on the possibility, that a connection on Facebook is the same to an actual, real life relationship. I have 5,000 connections on my Facebook page. This doesn’t mean that I have 5,000 people that I know well enough to ask for a favor, or that they would actually do it for me if I asked. Facebook has essentially redefined what a “friend” is so that any contact on a profile is considered a legitimate, personal relationships. According to the Dunbar Study, the true number of contacts that one person can have meaningful relationships with is around 150, and naturally this varies from person to person.

That being said, with social media, and in our day-to-day lives as well, it is not the number of links, but the quality of links that makes a difference in our networking attempts. The purpose of The 29% Solution was to explain what things I thought anyone could do to be part of the percentage of people with close, meaningful connections.

What do you think? How has social media changed how you connect with others? Share with me in the comments section below.

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