Online Networking Archives - Page 3 of 7 - Dr. Ivan Misner®

Think “That Online Networking Stuff” Is Just for “Young People”?–Think Again . . .

Many of my video blogs of late, including this one, focus on topics that Jack Canfield, Gautam Ganglani, and I will be focusing on in our upcoming book about networking.  I’m posting these videos to share my own thoughts and stories about different networking topics because Jack, Gautam, and I are looking for personal story submissions from networkers across the globe and these videos give examples of the kind of stories we’re looking for.

In this particular video, I talk about different aspects of online networking in relation to face-to-face networking.  It seems that younger networkers (mostly those belonging to the millennial generation) are often all about online networking and don’t see the point in face-to-face; whereas networkers from the older generations tend to be completely on board with face-to-face networking but see online efforts as a fad or a waste of time.  One of the things I emphasize in this video, however, is that networkers today should never take an “either” face-to-face “or” online networking stance–instead, for maximum results and increased opportunity, they should take a “both/and” stance, integrating each type of networking into their overall referral marketing strategy.

If you have a story similar to the one  I share in the video about making powerful connections online, please visit www.SubmitYourNetworkingStory.com to submit your story for a chance to be published in the upcoming networking book which I mention above.  Also, I’d love for you to briefly summarize your story in the comment forum below as well.  Thanks in advance for your participation!

The Darkside of the VCP Process®

The dark side of the VCP Process® occurs when people get disconnected from what networking is really all about–they’re not carrying out the VCP Process as it is meant to be carried out and that’s when everything goes wrong.

As I mentioned in the video blog I posted last week, Jack Canfield, Gautam Ganglani, and I are currently working together on a book about networking.  Today’s video is, again, one of several short videos I’ll be posting which cover networking topics that we will be focusing on in the book.  These videos are the result of brainstorming sessions for the book and in this particular video, I explain the networking disconnect–the unfortunate occurrence which takes place when everybody comes to a networking event to sell yet nobody comes to buy.

If you have a story relating to the ‘networking disconnect’ which fits the criteria I describe in the video, please visit www.SubmitYourNetworkingStory.com to submit your story for a chance to be published in the upcoming book on networking that Jack Canfield, Gautam Ganglani, and I will be publishing.  Also, I’d love for you to briefly summarize your story in the comment forum below as well.  Thanks in advance for your participation!

Want Visibility, Credibility, & Profitability? First You Need One Thing . . . Relationships

I’ve mentioned the VCP Process® time and time again throughout the years on this blog site because we simply can’t achieve success at networking without strategically building visibility, earning credibility, and then ultimately gaining profitability.  The key to all three of these things, however, is found in one thing . . . relationships.

In this short video, my good friend Lisa Nichols and I explain how building quality relationships is the single most powerful thing you can do to position yourself for success and fulfillment in every area of your life.  As Lisa puts it, when you nurture your relationships with good intention, people will innately want to give back to you.  Lisa talks about how she has built her entire business through investing in quality relationships (as have I) and because of this, her business has grown by double digits each and every year.

Lisa and I are a perfect example of how building quality relationships with others can enrich your life and your business in amazing ways.  Over the years since we first met at a TLC Conference, we have developed a deep respect for one another and an irreplaceable friendship through our mutual dedication to helping each other in any way we can.

Watch the video now and think about how you might take specific actions in the coming weeks to invest in building quality relationships with those around you . . . who would you most like to approach and ask, “How can I help you? . . . Is there something I might be able to do for you in order to help you meet your goals?”

I would love to hear your feedback on this video or how you are going to take action in the near future toward nurturing your new and existing relationships.  Please leave your ideas and thoughts in the comment forum below–AND . . . I’ll send a surprise gift to the first ten people who add to their comment the correct answer as to where another of my good friends (Bob) is hiding in this video.  He may not be so easy to spot this time but I promise he’s there just begging to be noticed!  (NOTE: To ensure you receive your gift, you’ll need to send your full name and mailing address to Erin@bni.com after you leave your comment in the comment forum below).  Thanks in advance for your input and participation!

Bob2

Also, Bob says he really recommends that you click here (www.MotivatingTheMasses.com) to read more about Lisa and the inspiring work she does on a daily basis. 

 

Tiffanie Kellog: Facts May Tell But Stories Sell

I’ve done quite a few video blogs with Tiffanie Kellog and there’s a very good reason for that . . . she is an outstanding Referral Institute® Trainer, Consultant, & Speaker and she has an unending supply of highly useful ideas and comments to offer.

In this video, I talk with Tiffanie about the power of using compelling stories as testimonials for your products and/or services.  Everyone who makes an effort to build their business through referral marketing has the same goal–to have all those in their network talking positively about their business on their behalf.  So, the best thing to do in order to achieve this goal is to arm those in your network with compelling stories of how you’ve helped clients in ways that have transformed their lives in some aspect . . . your fellow networkers can then share these stories with others who may be potential prospects for you, thus creating the most powerful form of a testimonial you can receive.

Watch this short video now to find out why testimonials that simply state facts about your business do nothing more than tell and how in order to really sell someone on your product or service, you need compelling stories.  Remember . . . facts tell, stories sell!

Be sure to check out Tiffanie’s website by clicking here or visiting TiffanieKellog.com and if you have a compelling story about how you’ve helped a customer or client that you think would be a great testimonial for your business, please share it in the comment forum below–you never know who will see it and you might even generate some referrals by sharing it!

5 Pointers on Giving Referrals

Since business referrals are the principal tools and the valued currency of networking, you should make sure that yours are both timely and appropriate.  Here are five important points to consider in giving a good referral:

 

1. Listen for needs from the people you meet.  When you meet someone who expresses a need, tell her you know a person whose business can provide the product or service she’s looking for.  Tell her about your business experience, if any, with that person.  Give her the business card of the person you’re referring, and ask for hers.

2. Ask whether it is okay for the person or business you are referring to call.  This helps determine how hot the referral is.  If she says yes, fill out a referral slip (or use the back of your card) and give it to the person you referred.

3. When giving a referral to someone, be careful not to misrepresent the quality of the referral.  Your honesty about the prospect will be appreciated, even if the referral is tepid.

4. Whenever you have a hot referral for someone, don’t hang onto it.  Call the person you’ve referred right away; hot referrals have a way of cooling off quickly.  Provide as much information as possible about the prospect, including the prospect’s name, address, phone number, occupation, and any relevant information about the product or service the prospect is looking for.

5. Avoid giving bad referrals, such as:

  • News about a meeting for business owners, a chamber mixer, or any other business meeting.  This is an announcement, and potentially good information to have, but not a referral.
  • Providing someone with a better source for obtaining products.  Again, this is good information for someone, but not a business referral.
  • Giving the same referral to three different people in the same profession.
  • Referring someone to a prospect without telling the prospect that you have done so.
  • Giving someone a referral but telling him or her not to use your name with the prospect.

These tips will certainly help you get and stay on the right track in regard to giving referrals and if you have additional referral-giving tips to share, I’d love to hear them.  Please post your tips in the comment forum below. Thanks!

The 3 Networks You Need to Join If You Haven’t Already

In the book Room Full of Referrals (click here for the paperback edition and click here for the Kindle edition) which I wrote with Tony Alessandra and Dawn Lyons, we talk about the Top Ten Referral Marketing Basics and number one is:

RfOR

Belong to Three Different Networks

  • A Service Network like the Rotary Club, for example.  Service clubs are devised for just that, to provide service to an organization.  Your main reason for joining a service clubwould not be to gain business.  Most people truly believe in what the organization is doing and have a passion for it.  While your main goal is to serve the community or organization, you will also be building relationships and, yes, business may come to  you through this group.  However, it should not be your main reason for joining.
  • A Casual Contact Network, like a Chamber of Commerce.  Casual networks provide a way for you to meet a larger amount of people at one time.  There are less restrictions with this group, and they mainly do large mixers.  A key benefit to the casual contact networks is that you can meet people who would be good referrals for your referral sources.  Having a large sphere of influence is important in your being able to give lots of referrals on a regular basis.
  • A Strong Contact Network, like BNI. Strong contact networks like BNI provide exclusivity.  For example, only one person per profession is allowed to be part of the group.  They also incorporate more structure and commitment from their members, which in turn greatly increases the amount of loyalty and participation.  These groups are designed to gain referral business.  The key is to only belong to one of these types of groups to ensure follow-through, commitment and loyalty.

When you create a strong referral network, you’ll want to be able to give lots of referrals to them as well.  You’ll need a wide sphere of influence within which you have substantial credibility, so as they need things in their life, you can refer them.  It’s as Referral Institute® Partner Mike Macedonio states in the book:

“It is not just the breadth of the relationships that you have, it’s the breadth and depth of the relationships that are the most important.”

Being involved in three different networks will give you breadth–all you have to do is create the depth! 

What are you going to do this week to expand your networking involvement to include all three networks and to deepen your relationships?  Please share your thoughts in the comment forum.

Get a Top Notch Networking Education for Free at NetworkingNow.com!

This video from NetworkingNow.com explains the powerful impact your business card can have and why it’s so important to tailor your business card to coincide with the exact business image you want to present.  

This video is just one example of the vast array of educational content offered on NetworkingNow.com–there are literally hundreds of business and networking downloads available in the site’s online library and you can access all of them for FREE for six months by entering the free subscription code given below.

The free subscription is a gift from BusinessNetworking.com and all you have to do is enter the code (“freesixmonths”) on NetworkingNow.com to gain access to the entire library of content!  Please note that you will be required to enter a credit card number on the site but you will not be billed for the free six month membership.  You will need to end your subscription if you don’t wish to be billed for the second six months.

Please leave a comment and let me know what type of downloadable content you most like to access on sites like NetworkingNow.com:

  • Video?
  • Audio?
  • PDF Articles?
  • Digital Books?
  • Something Else? If so, what specifically?

Enhancing Your Reputation through Referral Marketing

For those of you who think the referral process is the safest form of doing business, here’s some information that may surprise you . . . the referral process is, in reality, the least safe form of doing business yet it is well worth the risk if you do it right and it can significantly enhance your reputation and contribute to the growth of your business.

In this brief video, I talk about how referral marketing can not only enhance your reputation but can also result in a “win-win-win” situation for you, the person who refers people to you, and for the client who was referred to you and ends up using your products and services.

If you have a story or an example of how referral marketing helped you enhance your reputation, I’d love to hear it so please leave your thoughts in the comment forum below. Thanks!

Have You Been Overlooking This Important Step in Your Networking Efforts?

I recorded this video a few years back for an organization interested in learning about business networking and when I ran across it last week, I thought it would be good information to share here as what I discuss is still just as important as ever.

If you don’t know what a Contact Sphere is, I urge you to watch this short video because developing a Contact Sphere is one of the most important steps in business networking.  After watching the video, think about who might be a good fit for you in creating a Contact Sphere and if you have questions, please leave them in the comment forum below.  I’m more than happy to answer any questions you may have and, also, if you’ve already developed a Contact Sphere, please share your thoughts on how it has helped you to grow your business.

The Most Crucial Component for Referral Success

At a recent Referral Institute Conference, I was interviewed by Tiffanie Kellog (Trainer for the Referral Institute in Tampa, Florida) about the most crucial component for referral success.  Before you watch this short video where I give Tiffanie my answer, try to come up with a couple of possibilities for what my answer may likely be. 

After watching the video, I would love for you to share in the comment forum below what your initial guess or guesses were regarding what you thought my answer was going to be.  I’m very interested to see how many people had a pretty accurate idea of what I would say and how many people were completely surprised by the answer.  As always, I very much appreciate your input and participation in getting a conversation started–thanks!

Networking During the Holidays

The holiday party is a great time to meet people but . . . you should have a plan!

Everybody goes to parties, and the holiday season is full of them. It’s also a business slowdown season for many of us who are not in retail. The holiday parties are NOT just a place for free food and drinks.

Holiday parties and other social mixers bring new opportunities to network, even more than the rest of the year.   The holidays are times when we are more likely to see people in a social setting, and this setting definitely lends itself to building relationships.

Most people think of networking only in traditional networking venues, such as the chamber, strong-contact referral groups like BNI, and other business-oriented gatherings. But that’s not using the power of networking to its fullest.

It can be the best time to introduce yourself or have a friendly conversation with one of your superiors. Making an impact on someone important can be a real career booster; it could open the door for new job opportunities, promotions and/or new business.

In order to make the most of “holiday party networking,” here are a few things to keep in mind:

  • Be prepared! If you’re going to hobnob, try to know whom you are talking to, what their job and role in the company are and what they’ve done this year for the organization.  Use this info as a way to start a conversation. If you know some of the people who will be in attendance, do a Google search on them.  Do some homework.
  • Ask questions. Some suggestions: How did you start the business? How did you take the business international?  How did you start franchising? What were some of the challenges with . . . ? Have you read any good books lately? (My favorite is: How can I help you?)
  • Have a “teaser” topic ready. Approaching the end of the year, every business wants to increase profits and performance in the New Year. Have an idea ready that describes how you can improve your sector in the coming year. (Word to the wise: Don’t give away the goose; set up a meeting to discuss the details.)
  • Use this introduction as a segue for a future meeting. As mentioned above, you don’t want to “end” the conversation at the party. The end game here is to open the door for follow-up. You want to be able to connect with the person after the party, one-to-one.
  • Don’t have more than a couple drinks. It’s a party, but it’s not YOUR party. You don’t want to be stinking of liquor when you approach the people you want to connect with. Impressions count. Make the right one.
  • Be confident of your value. Introducing yourself to an executive can be an intimidating experience, so give yourself an informed pep talk. Before the event, make a list of the things you’ve done over the past year and understand how what you do may integrate into discussions. Once you’ve got this down, there’s no reason you shouldn’t feel good about yourself. Consider how what you’ve done can integrate with the executive’s interests.
  • Honor the event. Make sure when networking at a holiday party–or any non-traditional networking event–that networking is supplementary to the reason people are there, so don’t treat it like a chamber mixer.  Be sincere.

Don’t act as if you’re in the boardroom giving a presentation; keep it natural and leave them intrigued. The real emphasis must be on “finesse” at a company holiday party. Yes, it is a great networking opportunity–but if you overtly “sell,” you may turn people off! After all, it is a holiday.

You can network anywhere, including events where it might not at first occur to you to try it–and, paradoxically, it’s at these non-traditional networking settings where you’ll often get the most bang for your buck.

A Closer Look at What Networking Really Means

Back in October, I posted a brief video in which Dawn Lyons, Mike Macedonio and I discuss the new definition of networking (Click on the graphic below to view the video.).  Today, I’d like to provide much more detail and further clarification regarding this new definition.

Twenty years ago, I wrote a book called The World’s Best Known Marketing Secret. In it, I discussed several terms new to the business community, specifically about how they could help grow a business.  One term that seemed to have multiple meanings concerning business growth was “networking.” For some, networking was about compiling a huge database of names, usually by collecting business cards. Others saw networking as the opportunity to get in front of people and personally prospect for business. Still others perceived networking as nothing more than schmoozing and boozing, with no specific intention except to be seen and socialize.

So in an attempt to streamline the myriad of perceptions about the concept of networking, and based on my experiences in a variety of business and interpersonal situations, I concluded that networking was, in effect: “The process of developing and using your contacts to increase your business, enhance your knowledge, expand your sphere of influence or serve your community.”

This definition stood the test of time for many years, until. . . it didn’t.  Since then, I co-founded an organization called The Referral Institute with two partners, Mike Macedonio and Dawn Lyons. Based on our collective experiences in helping people across the U.S. and around the world build a system for getting referrals, we realized that the definition of networking needed to evolve. The new, updated meaning would reflect the changing times and business climate.  There were definitely some truths in the original definition that needed to be retained, but a few just no longer felt right.

One we wanted to address was “using.” Today, this sounds rather harsh, even cold. People today tend to find a negative resonance in the concept of “using” someone for personal or professional gain. The other word we scrutinized was “contacts.” The term has become synonymous with one’s database. And a database is, by design, impersonal, practical and, again, rather cold.  After many discussions about modifying the definition, we came up with what I feel is a much truer representation of the concept of networking:
“The process of developing and activating your relationships to increase your business, enhance your knowledge, expand your sphere of influence or serve the community.”

The changes may seem small, but they are significant. When one “activates” relationships, it’s a much more dynamic, interactive, give-and-take type of engagement with others than simply “using” the relationships. Using is a one-way street, while activating is a major two-way highway. It’s just much more powerful, more true to who we are – or need to be – today, if we want to succeed at truly engaging with our relationships. People who network in this way show markedly better results than the “users.”

About the paradigm shift from “contacts” to “relationships:” For many years, I’ve talked about the “hunting versus farming” mentality when it comes to growing a professional network. The “hunters” run from one business event to another, grabbing and passing business cards with very little interaction past that, diligently add the card to their database (read: “contacts”). Then they run out again in search of more to add to the ever-growing list. The bigger the list, the better they’ve “hunted” and, in their often-misguided opinion, the better their “network.”

But let’s think of the farmers, the ones who cultivate steady, growing, genuine and authentic relationships with the people they feel are important to include in their network. They have a steady back-and-forth of interactions that benefits not only them. Everyone involved is rewarded. Why? Because the time taken to really get to know people enough to make a relationship means that when it comes time to make a referral, it’s much easier to call upon them.

By simply changing a couple of simple words in my original definition, we were able to fine-tune it into what we believe is the true meaning of effective networking. Our revised definition is much more congruent with the style of networking we teach every day, and what we know really works.

To be successful with business networking, you should understand that it is really about helping others as a way of growing your business. The people you help are more willing to help you or connect you to people they know. So in essence, networking is part of the process you go through to build a referral-based business. Through networking, you can deliver your positive message effectively. Referrals are the end result.

Related Posts Plugin for WordPress, Blogger...
1 2 3 4 5 7
   Follow Me

Get every new post delivered to your inbox