What Is One Thing That’s Working?string(35) "What Is One Thing That’s Working?"

Sometimes a networking or business group becomes so obsessed with what isn’t working that they lose sight of what is working. This is especially true when they are having challenges and struggling.

I have found that the best thing to do is ask the members:
“What is one thing that is working for you in the group?”

When I did this activity with BNI® Chapters in years past, I always heard:
“Referrals. I am getting business.”
There were also many other answers that were frequently given:

  • I’m building great relationships.
  • It’s brought out the best in me.
  • I’m a better speaker than I was before BNI.
  • It’s increased my knowledge of other people’s businesses.
  • I’ve learned how to listen more proactively.
  • It gives me a support group.
  • It helps me set marketing goals.

It Goes Beyond Referrals

When a networking group follows a proven system that encourages education and practices accountability and maintains a positive environment, the members of that group benefit in many ways beyond referrals. As you can see in the answers above, they experience personal growth, professional development, and a trusted, supportive group of like-minded people.

Successful networking groups attract quality business professionals, striving to seek a balance between members with many years of experience and those who are newer to their industry. They create a diverse network that includes people with different interests and backgrounds who bring a wide range of ideas and connections that can lead to opportunities for fellow members.

Focus On Solutions

If you focus on problems, you become an expert on problems. If you focus on solutions, you become an expert on solutions. This is true for people AND for groups or organizations. By asking the members to talk about what’s working for them, it reminds them of the tangible, and intangible, benefits of growing their business through referral marketing with their networking group.

This simple question is one of the best ways to help a group that is challenge focused or obsessed about problems to get to the point where they can do a Mindset Reset.

What is one thing that’s working for you in your networking group? I invite you to share in the comments.

How to Get Your Dream Referralstring(30) "How to Get Your Dream Referral"

An effective way to grow your business is with referral marketing. A referral is the opportunity to do business with someone who is in the market to buy your product or service and has been told about you by a mutual friend or associate. Business referrals made with a warm introduction are much more effective than an unsolicited cold call to a prospect.

Referrals in business are good; Dream Referrals are great! What IS a Dream Referral? A Dream Referral is one of those clients who will make a significant impact on your revenues for the year. It’s that wonderful customer that makes your smile, AND your company’s profits, bigger. However, before you can get your Dream Referral, you have to know who or what it is.

First – Identify Your Dream Referral

Have you ever said, “I want to meet anyone who needs my services.”? If you answered yes, has your generic request for a new contact ever resulted in a referral? Probably not. That type of ‘anyone’ request is much too vague.

One of the skills of networking is to remember that Specific is Terrific.
Describe your Dream Referral in detail:

  • Are they a person or a company?
  • What is their name or their title?
  • Where are they located?
  • What do they look like?
  • What is the exact type of business or profession that they are in?
  • How can you help them, what problem do they have?
  • Which of your products or services do they need?
  • What benefit will they receive from each of your products or services?

Next – Tell Others About Your Dream Referral

Now that you have identified exactly who and what you are looking for, teach your network what your Dream Referral looks like.

When referral marketing, if you use a catch phrase that is too broad and generic it will limit the effectiveness of the results that you get. Instead, be very descriptive as you talk to your networking partners, so descriptive that it is like that person is in the room with you. The more details you provide, the greater the likelihood that your referral partners will recognize that person when they come across them outside of the business networking meeting!

To increase and grow business through referrals, it is important that YOU know your own personal Dream Referral. Then you can educate your network on how to help you find it. If you do not know precisely who that ideal client is, your networking partners are unable to go out looking for them and connect you to them.

I would love to hear about YOUR Dream Referral in the comments below.