Givers Gain Archives - Page 4 of 4 - Dr. Ivan Misner®

Using Writing to Grow Business: Why Storytelling Is So Important

Just last month I posted a blog about how to grow business and derive identity-building, brand-boosting benefits through writing (CLICK HERE to view the blog post) and today I want to piggyback on that concept.

Whether you’re an experienced writer or you’re just beginning to dabble in writing in an effort to build your personal or business brand, understanding the importance of storytelling can transform your writing into highly effective material.

In this video, professional editor and author Jeff Morris and I explain why storytelling is so important in writing and we reveal the four key factors that define an effective story.

Get ready . . . you’ll want to have a pen and a piece of paper on hand for this one!

By the way, if you’ve had some experience (whether just a little or a lot) with writing to achieve brand recognition and business growth, I’d love to hear what tactics, writing venues, etc. you’ve had the most success with as well as some of the best stories you’ve used to make your most important points.  Please leave your feedback in the comments section–thanks!

A New Twist on a Simple Technique to Refer Networking Partners

If you’re a good networker, you know that by looking for ways to refer those in your network and referring them any chance you get, they’ll be anxious to return the favor and you will get more referrals as a result.

This video talks about how my friend Mohammad Favakeh, owner of Monte Carlo Chauffeured Transportation (www.mctlimo.com), has put a new and interesting twist on a technique which I’ve been recommending for years that makes it easy for people to refer their networking partners.

Watch the video and you’ll see how easy it is.  Really–all you need is a simple card file and it’s a great technique for anybody who wants to build their network!

No Faux Pas in India!

I’m headed to India this week to speak for BNI in Mumbai and Bangalore.  I look forward to meeting many people and having the chance to help them increase their business through referrals.

I’ve traveled to dozens of countries to speak and teach my philosophy of Givers Gain® in business. However, this is my first time to visit this exotic country. I’ve discovered that it is very important to get “briefed” by others before speaking around the world. I learned the hard way in one country during a public presentation that mentioning a woman’s “pants” actually indicates that you are speaking about her “underwear.” A story that talks about a woman’s pants, no matter how funny it is, doesn’t quite achieve the effect it’s supposed to when it’s told by a man and “pants”  means “underwear.”

Another thing I’ve learned is that using a specific phrase about tree roots in Australia or New Zealand can actually mean that you are talking about having sex. Who would have thought?! When I unknowingly used the phrase (in reference to tree roots–not sex) in the title of an article I wrote, folks in New Zealand and Australia began calling and e-mailing in handfuls to let me know of my blunder. On behalf of Americans everywhere who’ve used this phrase when speaking or writing to Australians and New Zealanders, I’d like to apologize.

In Sweden, there’s no expression for “word of mouth.” There, it is translated as “mouth to mouth.” Takes your mind in a whole different direction, doesn’t it?

And then there are hand gestures . . . don’t even get me started on talking about hand gestures! Suffice it to say, I’ve almost caused several international incidents by accidentally making the “wrong” hand gesture in some countries.

I’ll post a blog or two about my visit to India soon. But, before I go, help me out here would you please? Is there anything I should know about speaking in India? I’d really like to head back to the U.S. knowing for sure that the citizens of India are talking about something positive in regard to me . . . something other than me causing a public scene for saying or doing the wrong thing. 🙂

Wish me luck and, please, drop me a note here if you have any helpful information. Thanks!

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