I’ve written a few articles about refusing to participate in a recession and I recently had someone e-mail me saying, “Don’t bother telling me . . . tell my customers. They are not as willing to accept a platitude as you feel I am.” (Ouch, I guess he didn’t like my thoughts on this matter.)
Well sir, I’m afraid we’ll just have to agree . . . to disagree. You see, I don’t think it’s a platitude, I think it’s an attitude!
Today’s news is full of economic soap operas. In the United States, Congress, the White House and the pundits have all debated about the bailout of yet another pillar of corporate America. European nations and others around the globe are struggling with recessionary pressures. Voices everywhere seem to be spouting economic doom and gloom.
Now, please, lean in close and listen carefully. I’m going to ask you to do something very difficult, yet very important: Ignore all those doom-and-gloom voices.
It’s not that I want to deny reality. Nor am I even judging whether all those important voices are right or wrong.
What I am saying is, all those voices are sending you useless information. Not only are they urging you to be afraid . . . very afraid . . . they are completely ignoring the solutions on which you need to focus. Nothing like freezing a good entrepreneur in his or her tracks with old-fashioned fear.
When Franklin Roosevelt wisely said during America’s depression that the only thing we have to fear is fear itself . . . he left something out. When you are in business, at any time in any nation, the other thing you have to fear is: inaction. Not very poetic, I know, but it’s true.
Let others worry about the macro-economic picture. You have a micro-economy in which you are a vital and central player. Does the government or an economist know the ins and outs of your business better than you? Have you received any calls lately offering to bail you out with taxpayer money if your business slides to the brink of ruin? I’m guessing the answer is “no” to both questions.
You already know this in your gut: No bailout is coming your way . . . unless you do it yourself. No rescue plan is being prepared for your business . . . unless you do it yourself. And no solutions to your problems will be developed . . . unless you do it yourself.
The more you focus on fear, the more afraid you will become. The more you focus on obstacles, the larger they will loom. And the more you focus on today’s global economic doom-and-gloom headlines, the less time, energy and faith you’ll have to focus on building the prosperous, successful, well-networked business you really want.
If you tell yourself, “I can’t succeed in this economic downturn,” you’ll very likely prove yourself correct. But if, instead, you focus on specific solutions to the particular issues, challenges and opportunities of your business, your niche market, your current and prospective customers . . . you are very likely to enjoy more success than all the naysayers put together would have predicted.
What the bigwigs on Wall Street, Pennsylvania Avenue, the London Financial district or the European Central Bank don’t seem to understand is, out here in the real world of entrepreneurial small business, by sticking together and helping one another, we can face down the doom and gloom. We can build our businesses despite the headlines, and we can show others around the world the economic power of persistent, skillful and focused networking.
Join me and the many other successful businesspeople. Become someone who sees opportunities when others see problems, become someone who seeks growth when others expect collapse, and be someone who sees success when others see failure.
I refuse to participate in a recession, now more than ever!
As I’ve said time and time again, I firmly believe that the way to survive and thrive in an economic downturn is to ignore the doom-and-gloom headlines and focus instead on what you can do to grow your business despite fluctuations in the economy.
