Economy Archives - Page 2 of 2 - Dr. Ivan Misner®

The End is Near!

No, not the end of the world, silly . . . I’m talking about the end of the recession. Recently, I wrote about “Business Looking up in 2011” which was based on a survey of over 5,000 businesspeople and entrepreneurs at www.BNIBusinessIndex.com.  The survey was a global survey that was taken by people from every populated continent in the world.

The survey found that almost 68% of the respondents say that business is growing or growing dramatically compared to this time a year ago.  What the survey doesn’t explain is why those businesses are growing.

I have a few thoughts, based on my observations recently, which may shed some light on this and also provide insight into how you can grow your business:

  • Innovation in adversity is a key factor. I know a commercial real estate broker in Southern California who said that he had his best year ever in 2010 (and he’s been in business for 26 years).  He cited the fact that he did dozens and dozens of one-to-ones during the year to find ways to work together with other businesses.  His opening approach was to help them.  However, at the same time, it built his business in the process.  This is counter-intuitive to most commercial real estate people he told me.
  • It all starts with attitude.  A product sales company in the UK was about to do layoffs to meet payroll.  One of the sales reps wrote on the whiteboard – “we refuse to participate in the recession.”   Everyone in the office signed it.  They ended up with their best month all year and no one was laid off!
  • Look for new or emerging opportunities.  I met a residential Real Estate agent on the East Coast of the U.S. who told me he had his best year ever last year.  He said he went to investors he’s worked with in the past and told them that “real estate is on sale!”  He said to them, “don’t be one of those people who come to me in a few years and say… “I was crazy not to look at these opportunities.  I should have bought back in 2010!”  He told me this strategy has helped him sell more than any year in recent memory.
  • Be creative with your offers.  I recently met a business coach in the mid-west of the U.S. who created a guarantee for his coaching.  He said, if you follow my weekly coaching program and you don’t raise your income to at least six figures, I’ll continue to coach you for free until you do.  He said it has dramatically increased his sales and has not had to provide any clients with free coaching yet.

If you have any insights / observations about the current upward slope of business or outside-the-box tips on how to boost business despite a challenging economy, please leave a comment and share your thoughts.

Business is Looking Up for 2011

My company has recently created a “business index” to gauge the economic state of business based on global survey results of retailers, service companies, and manufacturing companies all around the world.

The statistics gathered from the survey results are intended to keep small business owners, entrepreneurs, and companies, as well as the general public, educated and informed as to the changing state of the global business economy and the current business trends that become apparent over time.

The January, 2011 BNI Business Index Report (based on the 4th Quarter of 2010) represents the first report published by BNIBusinessIndex.com.

Over 5,000 businesses from every populated continent in the world participated in this survey. According to our findings for the 4th Quarter of 2010, 67.8% of all businesses surveyed stated that business was growing or growing substantially compared to the same time the previous year.  Only 7.9% stated that business was declining or declining substantially.  Just over 24% of the respondents felt that business was flat during the last quarter of 2010 compared to the same time period one year earlier.

This appears to be very good news for the recession weary business community.  For more details on these and other findings, go to www.BNIBusinessIndex.com.

Take a moment to share with me how business is doing for you.  Do these findings track with your experience?  Let me know here.

How’s Business?

I’m taking a survey on how business is today compared to a year ago.Blog2010

If you have a few minutes, please answer these three short questions.  I’ll publish the results next month here on my blog.

Take the Survey Here

Use this link to pass on to other people so they may take the survey:

http://www.surveymonkey.com/s/BNIBusinessIndexDecember2010

Successful Businesses Need an Edge

It’s no secret that the economy goes through cycles. Each time it takes a downturn, unfortunately, salespeople, business owners and professional service providers feel the fallout.

Data released by various sources, including the SBA and American Entrepreneurs Association, reveal that more than 50 percent of all businesses close their doors within their first seven years. During a recession, the rate of business failure rises more dramatically. Not included in the statistic cited above are the departments, plants or whole divisions closed by large corporations when times are tough. In today’s ever-changing business environment, if you want to be successful, you need to have an edge over your competition.

Most businesses rely on advertising in one or more ways to try to get an edge. However, if you offer the same products or services through the same means to the same targets as your competitors, it’s difficult to achieve an edge. This means you need to be very creative in order to be competitive in today’s marketplace. Creativity in marketing your business has become a basic tenet for today’s successful company or professional practice. Here’s a great story of how one business exemplified creativity at its finest in order to gain an edge:

Three store owners shared adjacent storefronts in the same building.  Times were tough. In hopes of picking up sales, the store owner at one end of the building put a sign over his front entrance that said, “YEAR-END CLEARANCE!!!”  At the other end of the building, a second owner responded with his own sign: “ANNUAL CLOSE-OUT.”

The store owner in the middle knew that he had to act fast or he’d lose a lot of business. After careful consideration, he hung a larger sign over his front door that read, “MAIN ENTRANCE.”

The moral of this story: You can’t control the economy. You can’t control your competition. But you can control your response to the economy. And you can control your response to your competition.

If you have a great example of how you’ve used creativity to get an edge over your competition, I invite you to share it in the comment section. Your story could be just the encouragement other business owners need to get their imaginations in gear!


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