Brand "You" by Writingstring(32) "Brand "You" by Writing"

I just found out this week that my most recent book, Masters of Sales, hit the New York Times Bestsellers list.  Of course I am ecstatic about this, but it also got me thinking about what an amazingly powerful advertising and branding tool it is to be a an author.  With each article and each book that I write, I am building brand recognition for me and for my business.  This is a technique that has worked well for many people I know.   For years I’ve recommended that people write as a way of developing personal and professional credibility in their business.  I’m always amazed at how many people say it’s a great idea but then don’t actually do anything about it.

Recently, I’ve formed a small mentoring program for people within my business to brainstorm and talk about writing and how to get published.  Since then, many of these people have published dozens and dozens of articles.  As a result, I thought I would share some of my thoughts on how “you” might like to begin this process.

Let’s be real here—most business people certainly do not have time to sit down and write an entire book, but writing articles are something that most people could find time to do at least once a month.  Writing articles consistently and for an extended period of time is a plausible, virtually costless way to brand yourself and your business by increasing visibility and enhancing credibility in the community—it’s just an idea that most people are simply too lazy to implement.

But for those who are willing to step up to the task, here is my best advice:

• Think about the things you know and understand best, pick out the elements of that knowledge that might be of interest to the general public, and then review the types of media outlets that write for that audience.

• Either by phone or letter, tell an editor why readers will be interested in the feature idea you have or why it’s newsworthy (or better yet, use your network to connect with the editor).

• Stick with it and remain consistent in submitting articles and before you know it, you will be well on your way to branding yourself as a local expert through being a recognized, published author.

The “Butterfly Effect of Networking”string(44) "The “Butterfly Effect of Networking”"

I am writing to you today from Necker Island in the Caribbean where I am meeting with about 20 business leaders including Sir Richard Branson the founder of Virgin Atlantic Airways and owner of the Island.

My journey to this island is a dramatic example of the “Butterfly Effect of Networking.”  The “Butterfly Effect” is the theory that a small action in one place may have a ripple effect that creates a dramatic action in another place. It is like a pebble in a pond creating ripples on the surface.

For networking, it is about how a seemingly minor connection or conversation with one person may, after many ripples across the network, end in a dramatic connection later in the process.  This week, I am living that concept to its fullest.

It started several years ago when I received a phone call from a woman I did not know but who has since become a good friend.  Her name is Kim.  Kim asked me if I would be willing to help with the creation of an online networking and social capital community.  It took some work to put this together, but at the time I had no idea what type of ripple effect this request would have on my life.  I did it because it fit the values and direction that I wanted to take my company in.  With that, the ripple began.

This relationship turned into a strategic alliance, which turned into a speaking engagement, which allowed me to meet Jack Canfield (co-author of Chicken Soup for the Soul), which led to an invitation from Jack to participate in an international organization called the Transformational Leadership Council, which led to meeting a woman by the name of Nancy, owner of an ethics training company. Getting to know Nancy led to an invitation for my wife and I to spend five days on the breathtakingly beautiful Necker Island where we have been meeting with financial wizards of business, movie producers,and successful business leaders such as Sir Richard Branson (OK, I won’t hold back this week is a networker’s dream).

The ripples that take place in the networking process may not be clear when the pebble drops into the water and the ripple begins. What is certain is that there is a ripple. If you follow that ripple and make the most of the contacts that you meet during each stage of that journey, it can lead you to making connections and creating relationships that may very well surprise you when you look back to where the journey first started.

Look for more later about the journey of this particular ripple.

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