Business Archives - Page 34 of 34 - Dr. Ivan Misner®

I ‘Absolutely’ Refuse to Participate in a Recession!

Last month I wrote a blog article headlined: “I Refuse to Particpate in a Recession.” It clearly resonated with many entrepreneurs. A lot of people posted responses to this blog with a clear understanding of how to apply this idea. There were, however, some who e-mailed me directly with a bad case of the “Yeabut Syndrome.” It goes like this, “Yea but” Ivan, things are different for me or different in this area or different in this business or different in my situation or different in my alternate universe, etc., etc.

Sometimes I feel like saying to these people, “Yes, you are different than the people I am talking about. You will fail; they will not” (oh, sorry, gotta remember–must keep that as internal dialog).

I’ve been through three recessionary periods in my business. I don’t need a crystal ball; I have history. Here’s what my history tells me: People with a strong network will survive and even thrive during downturns in the economy. I’ve seen this repeated over and over. Here’s how it plays out in my networking organization, BNI .

[Cue music and fade away to a vision of the past].

The first three to four months of all the past recessionary periods, membership tends to slow. Not as many people join. They say things such as, the economy is bad, I can’t afford it, things are different in my universe, etc., etc. Then something amazing happens. People start to realize that they better do something and do it quickly! They finally recognize that a recession is here and their business is going to “hell in a handbasket” right before their eyes. At this point, the magic happens. They get “networking religion.” They realize that they better get out of their cave and really, really network to build their business and that they’d better do it quickly. Then we start getting more and more people trying to join the organization (some can’t join because they waited too long and their profession is already taken)!

[Cue music and fade back to today].

So here we are today. It looks like we are in the beginning of an economic downturn. You have a choice to make. Are you going to wait six months, like many of the people I’ve seen in the past–or are you going to take control of your business and get a head start on your networking efforts? Only the strong, smart, and “networked,” suvive a recession.

You still have time to start and/or improve your existing personal network. If you’ve been active in networking, now’s the time to get back to basics and reintroduce yourself to the fundamentals. If you’ve done some networking but need to really expand it, take yourself to networking school. Immerse yourself in materials that will help you. Here’s a good place to start for almost 80 free articles on networking: Entrepreneur.com Networking column archive. If you haven’t done much to build your personal network, what are you waiting for? The recession to be over? By that time, your business will be over! Start now!

There’s an old Chinese proverb: When is the best time to plant an acorn? The answer is 25 years ago. When is the second best time? The answer is today.

So, share with me–what are you doing to improve your network today?

Why Make Mistakes When We Can Learn From Others?

This week, I was having a conversation with one of my employees about a guy who was exposed as a total con artist on national television, yet somehow he still manages to get people to send him millions of dollars in donations each year for his supposed “good cause”–which is, in reality, a complete joke. My employee said, “I just don’t get it! Why in the world are people still sending this guy money when they’ve been told about the thousands of other people who made the mistake of believing him and got ripped off?”

This brings up a good point. Why do we sometimes ignore the lessons we can learn from others’ mistakes and doom ourselves to making the same bad decisions? People in business and sales do this all the time. There are “tried-and-true” sales techniques that are so simplistic it doesn’t seem as though they can be really effective. Many times, we try to re-evaluate, improve upon and complicate them. Oftentimes we end up making things harder than they really are.One of the biggest mistakes that people in business (and especially in sales) make is not listening to the people who have experience. For some reason, they assume that they have to know better . . . and the truth is, they don’t.There is nothing like experience. It beats education every day of the week. The only thing better is a combination of education and experience . . . or a willingness to learn from other people’s experience. There are many basic sales techniques that any good salesperson knows to be effective. They don’t look for something more complicated or involved because they know from their own experience, as well as the experience of others, what works in sales and what doesn’t work in sales.

If you’ve read my book, Masters of Sales, you may have read things that seemed too simple to be effective or you may have seen ideas that you’ve heard before. Instead of being dismissed, these tactics and ideas should be embraced. Masters of Sales learn from other people’s success. Learn from other “Masters” that sometimes the simplest ideas can have the biggest impact.

For more info on Masters of Sales, please visit: www.MastersBooks.com

Are You ‘Really’ in Business?

I was speaking at a conference for small business owners last year where the following list was given to all the businesspeople in attendance. The speaker said; “If you don’t have all these things in place, you’re not really in business!”

  1. I have business cards for myself and my team.
  2. I have a distinct phone line specifically for my business.
  3. I have a registered domain.
  4. I have a current website.
  5. I have an e-mail that corresponds with my business domain.
  6. I have a dedicated office or business space (even if it is home-based).
  7. I know what my target market is.
  8. I have a contact database system in place to communicate with my prospects.

As obvious as this list seems, half the participants did not meet all the requirements. I spoke there again this year, and I’m glad to report that virtually all of the participants this time around met the above requirements (and more).

So here’s my question for you: Are you really in business?

[For those of you who are really in business, what would you add to this list, if anything?]

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