Use Your Head to Get Your Foot in the Doorstring(42) "Use Your Head to Get Your Foot in the Door"

My friend Harvey Mackay, bestselling author of Swim With The Sharks Without Being Eaten Alive, has a new book out called Use Your Head to Get Your Foot in the Door: Job Search Secrets No One Else Will Tell You

In light of the current economy, many people are searching for new jobs, and Harvey is determined to empower people to land jobs that they love and change the job market.  Harvey is a huge proponent of the idea that if you do what you love, you’ll never work a day in your life. He also knows that the process of getting a job is a job in itself.  Use Your Head to Get Your Foot in the Door is the ultimate career resource book, and it guides you through the job search/career advancement process from A to Z.  Actually, I heard Larry King say recently that he believes it’s the most important book out right now.

I’ve always respected Harvey’s sales and networking tips and advice, and I think this book is a crucial resource for anyone who is embarking on a job search or planning for career advancement.

If you want to find out how to use state-of the-art researching skills and networking strategies, create a daily recovery program and job-search plan, and learn the best questions to ask in interviews and how to get the job, Click here or visit www.HarveyMackay.com to learn more about the book.  You’ll also get access to great tips and ideas that are only available on Harvey’s website.

Come back tomorrow to read a blog containing a sample of the kind of content you’ll find in Harvey’s book!

 

Speaking on Networking Like a Prostring(33) "Speaking on Networking Like a Pro"

If you are in Southern California on April 27th, you are invited to hear me speak at the University of La Verne at 10am.  It is open to the public and it is FREE!  To RSVP, call ULV at 909-593-3511 ext. 4202.

They invited me even after my last blog!!!!!  🙂

I will be doing material from my latest book; Networking Like a Pro!

Businesses Say Networking Helps Them Succeed; Professors Have to Look up the Term Networking!string(93) "Businesses Say Networking Helps Them Succeed; Professors Have to Look up the Term Networking!"

My recently completed Referral Institute study of more than 12,000 business professionals from all around the world has ended, and I’ve been going through mountains of statistics and data (oh joy).  I thought I might share an important one with my readers.  This statistic will not surprise anyone in the real world (yes professors, I’m saying you live in a fantasy world):  91.4 percent of all respondents claimed that networking played a role in their success.  Only 6 percent said it did not, and I’m guessing that the 2.7 percent that said networking wasn’t applicable were the professors I just outed as being clueless about the real world.  If you think I’m being harsh, read my blog about my experience with the dean of a local California University who said that networking would never be taught in his school!

OK, so the rest of us aren’t surprised about this result, but here’s why I posted it: Finally, we have some empirical data as to how important business networking is to the success of a business! Maybe now that we are starting to have something boring–like  hard data– more professors in business schools will start to teach this content.  Oh well, it’s good to have goals.

‘Relationships are Irrelevant!’ Really?string(51) "‘Relationships are Irrelevant!’ Really?"

Last week I wrote a blog called “Premature Solicitation,” which was about a situation where someone whom I had never met and didn’t know asked me to introduce him and his product to a very important connection of mine.

I shared this blog in a couple of venues, including one of my favorite online social networks.  A great dialog ensued with most people sharing their horror stories and frustrations about people who pounce on them at networking meetings asking for business even though they’ve never met the person before.

Every time I start to think this is an almost universal feeling of distaste for that approach to networking, I am brought back to reality by the minority of people who still think that this is actually a good networking technique.

To my astonishment, someone on the forum actually wrote:

“I don’t happen to believe that you need a relationship with the person you are asking first. What you must have is a compelling story or product/service that would genuinely benefit the referral . . .

The fact that you had not cultivated a relationship with the person has become irrelevant because, more importantly, you had been in a position to help [your contact] benefit from the introduction.  If it’s of genuine benefit to the person being referred, I don’t see the problem . . .

It’s about the benefit of what’s being referred rather than the relationship with the person asking for the referral . . .

Who am I to deny my contacts of something good?”

Wow.  What can I say?  The “relationship” is irrelevant! All you have to have is a good story, product or service and I owe it to any stranger (who says he or she has a good product) to introduce him or her to a good contact of mine!  Really? People really think this way!? According to this writer, it doesn’t matter if I actually know or trust the person wanting the business.  As long as the person has a good product (or so he says), I should refer that person because I would “deny” my contacts “something good!”

Networkers against Premature Solicitation unite!  We need to teach people that this is NOT a good way to network.  After reading my blog, a good friend of mine, TR Garland, started a Facebook page called: Facebook Users Who are Tired of Premature Solicitation (Oh My)! Take a look at it and sign up!

Also–tell me here in this blog what you think about the quotes above.  Do YOU want to get hit up by people at networking events this way?  Please tell me I’m not alone!  Networking is about relationship building–not “pouncing” on people because you think you have something good to sell them!

‘Networking Like A Pro’–5 Questions to Leave a Lasting Impressionstring(83) "‘Networking Like A Pro’–5 Questions to Leave a Lasting Impression"

My latest book, Networking Like A Pro: Turning Contacts Into Connections, which I co-authored with David Alexander, has officially been released–and it hit No. 1 on the Amazon.com Bestsellers list last week!NetworkingLikeAPro--Book Cover

Here is a brief peek at the kind of information we offer in Networking Like A Pro:

FIVE QUESTIONS TO HELP YOU LEAVE A LASTING IMPRESSION

1. “What Do You Like Best about What You Do?” This leads to more interesting conversation about the other person’s business, his likes and dislikes, his experience and so forth.  This is a much better alternative than simply asking, “What do you do?” which doesn’t leave much room to maneuver after each networker has answered the question.

2. “You Mentioned that You Were in [Industry].  What Got You Started in that Direction?” This gives the other person a chance to talk about personal goals and desires and to look favorably on the asker.  It also gives insight into how dedicated she is to her profession and how proficient she may be at it.

3. “Where Else Do You Usually Network?” This helps break the ice during that awkward period just after introductions and offers the chance to talk about something common to both parties, creating an opportunity to make an instant connection.

4. “What Are Some of Your Biggest Challenges?” This can be used toward the end of the conversation.  It allows the opportunity to learn about the other party’s reasons, passion and motivation for being in her specific business in the first place.

5) “How Can I Help You?” If you decide the person you’re talking with is someone you’d like to have in your network, this is a good question to ask.  Being helpful is the best way to start building a solid relationship.

CLICK HERE to find out more about Networking Like A Pro and/or to purchase a copy.

The More You Give, The More You Getstring(35) "The More You Give, The More You Get"

You’ve heard of financial capital, but do you know about social capital?

Financial capital is the material wealth, whether money or property, that is accumulated by individuals and businesses and used, or available for use, in the production of more wealth. This is the standard definition in economics.

Social capital is the accumulation of resources developed in the course of social interactions, especially through personal and professional networks. These resources include ideas, knowledge, information, opportunities, contacts and, of course, referrals. They also include trust, confidence, friendship, good deeds and goodwill.

Like financial capital, social capital is accumulated by individuals and businesses, and is used in the production of wealth. Unlike financial capital, social capital is intangible; but it’s every bit as real as financial capital. Although it is difficult or impossible to measure precisely, it can be even more powerful than financial capital in terms of eventual return on investment.

Social capital is built by design, not by chance. According to Wayne Baker, author of Achieving Success Through Social Capital:

Studies show that lucky people increase their chances of being in the right place at the right time by building a “spider web structure” of relationships that catch information  . . .  Success is social: All the ingredients of success that we customarily think of as individual–talent, intelligence, education, effort and luck–are intertwined with networks.

Thus, a key way that social capital is acquired is through the process of networking. Successful networking is all about building and maintaining solid professional relationships. The trouble is that we don’t live as they did on Little House on the Prairie anymore, so we no longer have these natural community-like business relationships. Many people hardly know their own neighbors, let alone the businesspeople who run the shops and stores down at the local strip mall. Yet, more than ever, networking is critical for an individual’s success in business.

Happy 21st–How To Work A Room (R)!string(40) "Happy 21st–How To Work A Room (R)!"

I’ve mentioned my good friend Susan RoAne’s networking books in a few of my previous blogs because her content is not only invaluably effective and simple to implement, it’s also a real treat to study because she’s hilariously witty and it shows in her work.

If you haven’t yet checked out any of Susan’s networking content, now is the perfect time to start.  Susan’s bestselling book How To Work A Room has just turned 21, and the information it offers is timeless. In fact, it’s actually even more important now than ever.

In fact, Susan began designing networking workshops in the early ’80s when, due to the down economy, she was one of 1,200 San Francisco teachers who were laid off.  Her material is specifically relevant to those who want to generate business through networking despite economic downturns, and I don’t know anybody who couldn’t benefit from that information currently.  Through her workshops, Susan ended up not only helping her peers get back on their feet financially, she also ended up writing her first book based on her most popular workshop.

Now her first book, How To Work A Room, has been in bookstores for more than two decades, has sold over a million copies worldwide and is now in its third edition.  Susan is constantly asked to give her keynote presentation based on How To Work A Room at various meetings, conferences and conventions across the globe. If you ever have the chance to attend an event where Susan is speaking, take it! Don’t take my word for it though: Grab a copy of How To Work A Room and, after you read it, I’m willing to bet you wouldn’t have to think twice about going to any event where Susan is scheduled to speak. 😉

Click here to go to the How To Work A Room Twenty-One and Timeless page where you can find out more about Susan, the book and about how to purchase the book online.

If you’re familiar with Susan’s networking material already, I’d love to be able to pass your comments along to her about how she’s helped you become a better networker, so feel free to post your comments here!

Business Relationships That Laststring(32) "Business Relationships That Last"

We all know that businesses grow through lasting relationships. There’s a book called Businesses Relationships That Last that gives some very simple, yet powerful advice on how to think about and build relationships that last.

The author of the book is  a colleague of mine named Ed Wallace, who has more than 25 years of experience being a No. 1 sales producer and vice president of business development for a firm that grew from $1 million to more than $120 million in revenue.  After achieving such significant success over the course of his career, he has concluded that creating outstanding relationships is, hands down, the true secret to success and Business Relationships That Last clearly and simply illustrates Ed’s proven, relationship-building principles.

The book outlines five steps to transform contacts into high-performing relationships and uses some pretty interesting real-life stories, examples and insights gathered from Ed’s success as a sales leader.  It’s a step-by-step program specifically designed to advance business relationships and, in my opinion, it’s a book that every serious networker should add to his or her library.

To find out more about Business Relationships That Last or to purchase the book, CLICK HERE.

Networking and the Sexes Survey–Last Chance to Participate!string(65) "Networking and the Sexes Survey–Last Chance to Participate!"

Have you ever wondered if men and women approach networking differently?

Well, I have. I’m actually in the process of gathering information to write a book about it with my friends Frank DeRaffele and Hazel Walker. A huge part of the book is going to be based on the findings of a survey we’re currently conducting. It’s the most comprehensive survey on gender and networking ever conducted, and we currently have 7,800 responses–which means we’re almost to our target of 8,000-10,000 responses!

The online survey only takes a few minutes, and I’d love to hear your opinions on Networking and the Sexes before the survey closes. You can rest assured that your opinions and comments are greatly appreciated and will be kept completely confidential; however, if you’d like to come back and leave a comment about what you thought of the survey, I’d be really interested to hear what you have to say!

If you live in Africa or South America, we especially need responses from people in those countries, so I’d really appreciate it if you’d take a few moments to participate and encourage your friends, family, and co-workers to participate as well.

CLICK ON THE FOLLOWING LINK TO JOIN THE SURVEY NOW: http://www.SurveyMonkey.Com/s.asp?u=204762616512

Thanks!

5 Laws and 5 Flaws of Conversation from ‘The Mingling Maven’string(72) "5 Laws and 5 Flaws of Conversation from ‘The Mingling Maven’"

My good friend Susan RoAne recently joined me as a fellow member of the iLearningGlobal.tv faculty and, as I was talking to her about the content she plans to contribute to the iLearningGlobal.tv website, I was suddenly struck with the memory of a great section from her book, How to Work a Room, which talks about casual conversation when networking.

If you have a chance to read the book, I highly recommend it because there are tons of great networking tips throughout the entire book. Not only will you get a great education on networking, you’ll be laughing from beginning to end. That’s one thing anyone who has met Susan knows about her–she’s hilarious!

However, since my blog isn’t supposed to be about my friend Susan’s witty sense of humor (Maybe I’ll start a blog devoted to that later . . . kidding, Susan! :)) and it IS supposed to be about helping you become a better networker, I’ll go ahead and let the excerpt from How to Work a Room which I’ve been alluding to tell you about the five laws and five flaws of conversation:

Five Fundamental Laws of Casual Conversation

  • Be a conversational chameleon. Adapt conversation to the individual by age, interest, profession.
  • Be a name dropper. Always mention the names of people or places you could have in common.
  • Borrow other people’s lives. Share the stories, comments and quips of your friends who have kids, have websites, are tai kwon do students, are Xtreme athletes, have opera tickets–even if you don’t.
  • Be a two-timer. Give people a second chance.
  • Be nice to everyone. Don’t judge tomorrow’s book by today’s cover.

Fatal Flaws of Casual Conversation

  • Being unprepared by not reading papers, trade journals and information sources
  • Controlling conversations by asking a barrage of questions, no matter how open-ended, or telling a nonstop series of jokes
  • Complaining (kvetching); bragging
  • One-upping/competing, interrupting, not listening, slinging put-downs
  • Offering unsolicited feedback

Have a Good Story… Share It!string(34) "Have a Good Story… Share It!"

Before television there was radio. Before radio there were books. And before books there were storytellers. No matter what the medium–stone tablets, movies, grocery store tabloids, the internet–the story is central.

A good story stays with people and compels them to share it with others. It’s as true today as it was 2000 years ago–and it’s especially true of success stories. Everyone likes to hear them; everyone likes to have one. Do you see how this aligns perfectly with word-of-mouth marketing, where referrals are based on thousands of individual success stories? You see, every time one networker passes a referral to another, she is telling a story about a need fulfilled successfully or a problem solved effectively.

You can empower your network by writing down success stories about your business so that they won’t be forgotten and they can be told to other people. You also want to encourage your networking partners to swap stories with you so you can each keep the stories on file and use them to help find and refer great business opportunities to each other.

The key is to capture a truly compelling story–one that practically begs to be shared, one that the people in your network would actually have trouble keeping to themselves. The anatomy of a successful word-of-mouth story about your business is quite simple. It has a captivating beginning, an action-packed middle and a happy ending (and, conveniently, it will in most cases naturally outline for your referral partners what your perfect customer looks like). If you’re expecting other people to act on your story and share it, it must be a compelling story–and must have a positive outcome.

Chances are you have several great success stories about your business but, if not several, I’m sure you have at least one. So to start with, I’d like to challenge you to write down your business’s most compelling success story, ask at least one person on your word-of-mouth marketing team to do the same, and then share your stories with each other.

The more stories you share with other people, the more high-quality referrals you’ll get and the more success stories you’ll generate as you continue to network your business.

‘Just Listen’–Get Through to Absolutely Anyonestring(64) "‘Just Listen’–Get Through to Absolutely Anyone"

It’s no secret that a master networker has two ears and one mouth and uses them proportionally. But even if you think you’re a good listener, you may be surprised at how much you might still be lacking when it comes to listening effectively.

My good friend Mark Goulston’s new book, Just Listen, will not only teach you how to make a powerful and positive first impression by listening effectively, it will even show you how to turn the “impossible” and “unreachable” people in your life into allies, devoted customers, loyal colleagues and lifetime friends.

The point is, if you want to maximize your networking efforts and build the strongest network possible, the skill of truly listening is crucial for you to develop; and Just Listen is the ultimate, must-read guide that you need to get your hands on.

Mark is a bestselling author, a psychiatrist, a business consultant, an executive coach and a hostage-negotiation trainer for the FBI. Over the span of his career in these fields, he has found what consistently works to reach all kinds of people in any situation. Any guesses as to what he’s found one of the most powerfully effective strategies for getting through to anyone might be? . . . Yep, you got it! . . . LISTENING!

You’d be hard-pressed to find anyone who could teach you how to listen more effectively than Mark, and I can guarantee you that you won’t have a problem focusing on reading his book (“listening” to his words as you read) because he’s not only a pretty darn interesting guy, he’s also remarkably entertaining! 🙂

CLICK HERE to visit Mark’s website

CLICK HERE to find out more about Just Listen.

Read reviews and purchase Just Listen on Amazon.com

Read reviews and purchase Just Listen on Barnes&Noble.com

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