Can Your Business Serve the Greater Good?

A friend of mine once said, “If we could get every single business person in the world, every single entrepreneur, to play their part, we could get on top of most of the worlds problems.”

That friend was Richard Branson, and I took his message to heart. It made me think about what I could do through BNI to make an impact on the globe and sent me on an introspective journey about being a business owner and the responsibility we had to serve not only our customers, but society as a whole.

What I came up with are four ways to help your business find direction and purpose in helping others, whether it be in your local area or in the global community.