My recently completed Referral Institute study of more than 12,000 business professionals from all around the world has ended, and I’ve been going through mountains of statistics and data (oh joy). I thought I might share an important one with my readers. This statistic will not surprise anyone in the real world (yes professors, I’m saying you live in a fantasy world): 91.4 percent of all respondents claimed that networking played a role in their success. Only 6 percent said it did not, and I’m guessing that the 2.7 percent that said networking wasn’t applicable were the professors I just outed as being clueless about the real world. If you think I’m being harsh, read my blog about my experience with the dean of a local California University who said that networking would never be taught in his school!
OK, so the rest of us aren’t surprised about this result, but here’s why I posted it: Finally, we have some empirical data as to how important business networking is to the success of a business! Maybe now that we are starting to have something boring–like hard data– more professors in business schools will start to teach this content. Oh well, it’s good to have goals.