Branding Small Business for Dummies
While in Mexico for a TLC conference, I had the opportunity to talk to my very good friend Raymond Aaron about his book, “Branding Small Business for Dummies,” and why it’s so important for small businesses to build their brand. Unfortunately, it’s a common misconception that branding is something only large corporations need to focus on and this video outlines the key points regarding what small businesses really need to know in relation to branding. For example, if you don’t build your brand on purpose, it get’s built for you and that’s not necessarily a good thing.
Watch the video now to learn how to use branding to differentiate yourself from your competitors and to find out how to easily get a free digital download of Raymond’s book, “Branding Small Business for Dummies.” I can’t recommend this book highly enough and if you are familiar with it, I’d love for you to share your take on the book in the comment forum below–thanks!
I plan to share this info (re: free download) with all of the members in “my” chapters, to help them understand and appreciate more benefits from their BNI membership.
Thank you for sharing this great Free Download. It is priceless gift. I list to the audio with a great benefit for my personal branding and business branding. Thank you for such a great heart.
Appreciate the audio download but I was expecting an electronic copy of the book which was in the BNI email and the web page above.
Such great insight! Taking control of your brand is an important part of managing your small business but can be difficult on a limited budget. Looking forward to reading the book and gaining a fresh perspective on the subject.
Dear Sirs,
Thank you very much for the free audio files with very good content from Mr. Aaron about brand marketing for small business. I am a BNI member in Germany and found your interview via BNI search.
Best regards
Jörg Heeger