I met Starr Hall at an Entrepreneur Magazine Conference that we both spoke at last year and she did a really impressive presentation on social media marketing.
One of the things she discussed was the concept of “BizPer” Social Media Marketing. She said that about half of your social media posts should be about business and about half should be personal.
I love the concept but, I’m not sure I’m comfortable with the percentage. I definitely believe that people want to see a little of me as a person via my social media – but, I don’t think that half the posts I do should be fully personal. Granted, I think that a business message about a personal experience is very good – but, that is still business – not personal.
So, here’s my question to you: What do you think the best BizPer split (business focus vs. personal focus) for someone in business to use as a gauge for their social media posts would be? 50/50? 60/40? 70/30? 80/20???
Something else? How much of your social media (in the context of a business person) should be devoted to personal postings? I’d really like to hear your thoughts on this . . .